Heron Bay Capital Management logo

Heron Bay Capital Management

Updated today

Client assets under management

$584,214,204

Clients

127

36% high-net worth

Advisors

6

of 7 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

21

Very Low

Average account size

$4,600,112

About

Heron Bay Capital Management provides discretionary investment management, financial planning, sub‑advisory services and participant account management to individuals (including high‑net‑worth clients), trusts, estates and institutions. Portfolios are typically built using individual equities and low‑cost exchange‑traded funds but may also include bonds, preferred stock, options and closed‑end funds to meet client objectives.

The firm emphasizes a primarily long‑term investment approach informed by fundamental, technical and cyclical analysis and applies an internal due‑diligence process before selecting investments, while making shorter‑term trades as needed for rebalancing or cash needs. HBCM maintains an institutional custody relationship that provides technology and research benefits, recently disclosed engagement in soft‑dollar arrangements, and uses a third‑party platform to manage held‑away retirement participant accounts.

Heron Bay reports $643.8 million in assets under management across 127 clients and its disclosure brochure contains materials that are uncommon among similar team firms, including hypothetical performance illustrations, third‑party ratings and firm performance results. The brochure also discloses a board affiliation with an external closed‑end fund (and a policy not to charge advisory fees on assets invested in that fund) and a material change indicating the firm does not impose minimum relationship sizes or annual fees.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)

Fee options

Percentage

$0 - $2,000,000: 1.00% $2,000,001 - $5,000,000: 0.90% $5,000,001 - $10,000,000: 0.80% $10,000,001 - $20,000,000: 0.70% $20,000,001 - $50,000,000: 0.60% Over $50,000,000+: 0.50%

Other

Minimum fee: $500 per account annually Fee-only: Investment advisory fees based on tiered schedule; no commissions earned by advisor

Main office location

Heron Bay Capital Management

40701 Woodward Ave, Suite 104

Bloomfield Hills MI 48304, United States

Number of offices

1

Most active in

California · Florida · Illinois · Michigan · New Hampshire · New York

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Joseph A

CFA®, Series 65

Bloomfield Hills, MI

Heron Bay Capital Management

Joseph Ashmore is a CFA® charterholder with eight years of industry experience. He has been with Heron Bay Capital Management since 2020 and previously worked at Clarkston Capital Partners, LLC and Pinnacle Wealth Management Group, Inc. Heron Bay Capital Management provides discretionary investment management, incidental financial planning, sub-advisory services, and participant account management to individuals, trusts, estates, and institutions. The firm employs a long-term investment approach using individual equities, low-cost ETFs, and other securities, with continuous client contact and periodic reviews to align portfolios with client goals and risk tolerance.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
user avatar

Chetan R

Series 65

Bloomfield Hills, MI

Heron Bay Capital Management

Chetan Rastogi is a financial advisor at Heron Bay Capital Management with five years of industry experience. He holds a Series 65 designation and previously worked at Seizert Capital Partners and Empowerment International, Inc. before joining Heron Bay in 2020. Heron Bay Capital Management provides discretionary investment management, financial planning, sub-advisory services, and participant account management to individuals, trusts, estates, and institutions. The firm employs a primarily long-term investment approach using individual equities, low-cost ETFs, and other securities, with ongoing client communication and periodic portfolio reviews.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
user avatar

Gerald S

CFA®, Series 65

Bloomfield Hills, MI

Heron Bay Capital Management

Gerald Seizert is a CFA® charterholder and Series 65 licensee with 15 years of industry experience. He is a principal at Heron Bay Capital Management, where he has worked since 2019, and has been involved with Seizert Capital Partners since 2000. Seizert also serves as an independent director for Advent Capital Management, a closed-end mutual fund company. Heron Bay Capital Management provides discretionary investment management, financial planning, sub-advisory services, and participant account management to individuals, trusts, estates, and institutions. The firm employs a primarily long-term investment approach using individual equities, low-cost ETFs, and other securities, with continuous client contact and periodic reviews to align portfolios with goals and risk tolerance.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
user avatar

Colin C

Series 65

Bloomfield Hills, MI

Heron Bay Capital Management

Colin Connery is a financial advisor at Heron Bay Capital Management with two years of industry experience. He holds a Series 65 designation and has worked previously at Wilson Partners and Asset Health. Heron Bay Capital Management provides discretionary investment management, incidental financial planning, sub-advisory services, and participant account management to individuals, trusts, estates, and institutions. The firm employs a primarily long-term investment approach using individual equities, low-cost ETFs, bonds, preferred stock, options, and closed-end funds, with continuous client contact and periodic formal reviews.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
user avatar

Paul S

Series 65

Bloomfield Hills, MI

Heron Bay Capital Management

Paul Seizert is a financial advisor at Heron Bay Capital Management with 11 years of industry experience. He holds the Series 65 designation and has worked at Heron Bay since 2019, following five years at Seizert Capital Partners. Heron Bay Capital Management provides discretionary investment management, financial planning, sub-advisory services, and participant account management primarily to individuals, trusts, estates, and institutions. The firm employs a primarily long-term investment approach using individual equities, low-cost ETFs, and other securities, with continuous client contact and periodic reviews to align portfolios with client goals and risk tolerance.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
user avatar

Matthew L

CFA®

Bloomfield Hills, MI

Heron Bay Capital Management

Matthew Latarewicz is a CFA® charterholder with one year of industry experience. He is currently with Heron Bay Capital Management and previously worked at RMB Capital Management LLC and FactSet Research Systems Inc. Heron Bay Capital Management provides discretionary investment management, financial planning, sub‑advisory services, and participant account management to individuals, trusts, estates, and institutions. The firm employs a primarily long-term investment approach using individual equities, low-cost ETFs, and other securities, with ongoing client communication and periodic portfolio reviews.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
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