Hernandez Financial
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$19,475,000
Clients
101
0% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
101
Very HighAverage account size
$192,822
About
The firm serves primarily individual clients—mostly middle‑income households—with some high‑net‑worth individuals and business clients, offering financial planning and discretionary portfolio management. Its planning services cover retirement, estate, tax and insurance planning, and the firm also prepares client tax returns for an additional fee and offers insurance products through the advisor’s insurance license.
Portfolios are built on an individual basis using general securities (stocks and bonds), mutual funds and ETFs, and government securities, with a mix of passive and managed investments and occasional dollar‑cost averaging. The firm uses Riskalyze for risk assessment and tools such as Morningstar, MoneyGuidePro and Income Lab for fund analysis, goal‑based planning and income planning, and it typically manages accounts on a discretionary basis.
Noteworthy for a solo independent RIA, the advisor maintains an active insurance brokerage role—selling non‑variable insurance products for commissions—which the brochure discloses as a potential conflict while noting it occupies a small portion of the advisor’s time. The firm manages about $18.7 million for roughly 96 clients, does not impose a stated account minimum, does not participate in wrap‑fee programs, and does not vote client proxies, all of which shape how clients receive custody and proxy materials.
Client services
Financial planning
Portfolio management
Expertise
General tax planning
General retirement planning
Wealth management
Fee options
Written financial plans $550 to $1,450 depending on complexity; Tax preparation fees $125 to $275 per return
$0 - $1,000,000: 1.25% $1,000,000 - $2,000,000: 1.10% $2,000,000 - $5,000,000: 1.00% $5,000,000+: 0.75%
$100 to $200 per hour
Fee-only: Hourly fees $100 to $200 per hour; Written financial plans $550 to $1,450; Tax preparation fees $125 to $275 per return
Main office location
Hernandez Financial
451 S. 6 Th Street
Sunnyside WA 98944, United States
Number of offices
1
Most active in
Hernandez Financial has reported serving >5 clients in these states in the last 12 months.
Washington
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Not sure where to start?
We'll help you think it through – whether you ultimately need an advisor or not.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")