Heritage Wealth Management

Heritage Wealth Management provides personalized investment management and consulting to individuals (both high-net-worth and non-high-net-worth) and charitable organizations, and also offers retirement plan reviews for small-business plan sponsors. The firm generally manages client assets on a discretionary basis and will accept non‑discretionary engagements and ad hoc consulting assignments outside traditional asset management.

For accounts meeting its typical $500,000 threshold, Heritage places client assets into proprietary asset-allocation strategies (Aggressive, Growth, Balanced, Income) and implements those strategies using a range of instruments including equities, fixed income, ETFs and mutual funds, REITs, MLPs, options (e.g., covered calls and spreads) and, when appropriate, short sales. The firm recommends Schwab as custodian, monitors accounts at least annually, and uses standard operational arrangements such as direct fee debiting and, in some cases, standing letters of authorization.

A distinctive feature is that the firm’s principal is separately licensed as an insurance agent and an affiliated company markets and sells insurance and estate‑planning services; the brochure discloses that commissions from those sales create a conflict of interest and describes disclosure and code-of-ethics measures to mitigate it. The firm’s use of options and short sales, its explicit discussion of concentrated holdings, and a past consent order related to leveraged ETFs are additional operational and regulatory details that differentiate it from many peers.