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Heritage Wealth Advisors

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Client assets under management

$2,651,852,301

Clients

384

66% high-net worth

Advisors

14

of 36 employees

Firm type

Multi Team

Clients per advisor

27

Very Low

Average account size

$6,905,865

About

Heritage Wealth Advisors provides investment advisory and consulting services to individuals (including high‑net‑worth clients), families, trusts and estates, business entities, non‑profit organizations, and retirement plans. The firm offers both discretionary and non‑discretionary portfolio management, integrated financial and tax planning, retirement plan advisory, and client reporting/access via eMoney or Tamarac platforms.

Heritage designs customized asset allocation models that account for time horizon, risk tolerance, cash‑flow needs and tax considerations, implementing portfolios with mutual funds, ETFs, individual equities, fixed income, separately managed accounts and private investments as appropriate. Portfolios are monitored and reviewed regularly (at least quarterly), the firm may recommend unaffiliated independent managers, and it uses technology — including an AI policy for certain tools — to support analysis and client communications.

A distinguishing feature is that Heritage sponsors and serves as investment manager to multiple affiliated private funds, with related entities acting as general partners or managing members — a level of involvement with pooled investment vehicles that is uncommon among multi‑team firms. Because the firm both operates these pooled vehicles and may recommend them to qualified advisory clients (on a voluntary basis), it includes private fund holdings in client AUM and applies separate valuation, disclosure and oversight practices to address the attendant conflicts and reporting considerations.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Tax preparation

Expertise

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Wealth management Retirement income strategy

Occupation focus

Founder/Business Owner Executive

Fee options

Percentage

$0 - $2,000,000: 1.00% annually $2,000,001 - $5,000,000: 0.80% annually $5,000,001 - $20,000,000: 0.60% annually $20,000,001+: 0.50% annually

Other

Fee-only: Fixed fees for consulting services, negotiated based on scope; generally paid quarterly in advance

Main office location

Heritage Wealth Advisors

919 East Main Street, Suite 950

Richmond VA 23219, United States

Number of offices

4

Most active in

California · Florida · Georgia · New York · North Carolina · Pennsylvania · South Carolina · Tennessee · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Delores R

CFP®, Series 65

Richmond, VA

Heritage Wealth Advisors

Delores Remo is a Certified Financial Planner (CFP®) with 19 years of industry experience, currently serving at Heritage Wealth Advisors since 2005. She is based in Richmond, VA, and holds a Series 65 license. Outside of her advisory role, Remo serves as a board member of Chesapeake Financial Shares, Inc., a consumer and commercial banking institution. Heritage Wealth Advisors provides investment advisory and consulting services to individuals, families, trusts, business entities, non-profits, and retirement plans. The firm’s investment approach involves customized asset allocations and utilizes a range of investment vehicles, including private funds, with regular portfolio reviews conducted by an Investment Policy Committee.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive
user avatar

Sara G

Series 65

Richmond, VA

Heritage Wealth Advisors

Sara Gochenour is a financial advisor at Heritage Wealth Advisors in Richmond, VA, with 12 years of industry experience. She holds a Series 65 designation and previously worked at Nasdaq, Inc. and Nasdaq Dorsey Wright from 2015 to 2024. Heritage Wealth Advisors provides investment advisory and consulting services to individuals, families, trusts, business entities, non-profits, and retirement plans. The firm’s investment approach emphasizes customized asset allocations tailored to client time horizons, risk tolerance, and cash flow needs, using a variety of investment vehicles and regular portfolio reviews by an Investment Policy Committee.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive
user avatar

Kristen P

CFP®, Series 66

Richmond, VA

Heritage Wealth Advisors

Kristen Puryear is a CFP® professional with eight years of industry experience. She has worked at Heritage Wealth Advisors since 2022 and previously spent five years with Merrill Lynch, Pierce, Fenner & Smith Incorporated. Prior to her financial services career, she worked in education with Chesterfield County Public Schools. Heritage Wealth Advisors serves individuals, families, trusts, business entities, non-profits, and retirement plans with customized investment advisory and consulting services. The firm emphasizes tailored asset allocations and manages portfolios using a range of investment vehicles while also operating as an affiliated private fund adviser.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive
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Caroline B

CFA®

Richmond, VA

Heritage Wealth Advisors

Caroline Baronian is a CFA® charterholder with seven years of industry experience. She has been with Heritage Wealth Advisors since 2016. Heritage Wealth Advisors provides investment advisory and consulting services to individuals, families, trusts, business entities, non-profits, and retirement plans. The firm’s investment approach focuses on customized target asset allocations using a variety of investment vehicles and includes oversight by an Investment Policy Committee, independent managers, and consolidated reporting platforms. Heritage also serves as a private fund adviser and operator, managing several affiliated private funds and offering services such as bill-paying and tax payment processing.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive
user avatar

Daniel R

Series 63, Series 65

Richmond, VA

Heritage Wealth Advisors

Daniel Rowe is a financial advisor at Heritage Wealth Advisors in Richmond, VA, holding Series 63 and Series 65 licenses with eight years of industry experience. Prior to joining Heritage Wealth Advisors in 2020, he worked at Cetera Investment Advisers LLC and Foresters Financial Services. Before entering the advisory field, he was employed at the University of Lynchburg for five years. Heritage Wealth Advisors provides investment advisory and consulting services to individuals, families, trusts and estates, business entities, non-profits, and retirement plans. The firm’s investment approach focuses on customized asset allocations tailored to clients’ time horizons, risk tolerance, and cash-flow needs, utilizing a range of investment vehicles and quarterly portfolio reviews conducted by an Investment Policy Committee.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive
user avatar

John J

CFA®, Series 65

Richmond, VA

Heritage Wealth Advisors

John Jordan is a CFA® charterholder with 24 years of industry experience. He has been with Heritage Wealth Advisors since 2012. Heritage Wealth Advisors provides investment advisory and consulting services to individuals, families, trusts, business entities, non-profits, and retirement plans. The firm’s investment approach emphasizes customized asset allocations and uses a range of investment vehicles, with portfolios reviewed quarterly by an Investment Policy Committee. Heritage also serves as an affiliated private fund adviser and operator, managing multiple private funds and offering unique operational services such as bill-paying and tax payment assistance.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive
user avatar

Jason B

CFA®

Durham, NC

Heritage Wealth Advisors

Jason Barbera is a CFA® charterholder with three years of industry experience. He is currently with Heritage Wealth Advisors and has previously worked at Towards Equilibrium, LLC, SOJE Capital LLC, and RCP Advisors. Heritage Wealth Advisors provides investment advisory and consulting services to individuals, families, trusts, business entities, non-profits, and retirement plans. The firm focuses on customized target asset allocations tailored to clients’ time horizons, risk tolerances, and cash-flow needs, utilizing a range of investment vehicles and independent managers, and serves as an affiliated private fund adviser and operator for multiple private funds.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive
user avatar

Steven H

CFA®, Series 63, Series 65

Richmond, VA

Heritage Wealth Advisors

Steven Henderson is a CFA® charterholder with three years of industry experience. He has been with Heritage Wealth Advisors since 2022 and previously worked at Spider Management Co for nine years. Heritage Wealth Advisors offers investment advisory and consulting services to individuals, families, trusts, business entities, non-profits, and retirement plans. The firm’s investment approach focuses on customized asset allocations tailored to clients’ time horizons, risk tolerance, and cash-flow needs, utilizing a range of investment vehicles and quarterly portfolio reviews. Heritage is also notable for its role as an affiliated private fund adviser and operator, managing multiple private funds and providing additional services such as bill-paying and estimated tax payments.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive
user avatar

Sarah S

CFP®, Series 65

Richmond, VA

Heritage Wealth Advisors

Sarah Simmer is a CFP® and Series 65-registered advisor at Heritage Wealth Advisors in Richmond, VA, with six years of industry experience. She has worked at Heritage Wealth Advisors since 2019 and previously spent seven years at PricewaterhouseCoopers. Heritage Wealth Advisors provides investment advisory and consulting services to individuals, families, trusts, business entities, non-profits, and retirement plans. The firm’s investment approach emphasizes customized asset allocations tailored to clients’ time horizons, risk tolerance, and cash-flow needs, utilizing a range of investment vehicles and quarterly portfolio reviews by an Investment Policy Committee. Heritage also serves as an affiliated private fund adviser and operator, managing multiple private funds and offering bill-paying and estimated tax payment services.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive
user avatar

Marshall C

CFP®, CFA®, Series 65

Richmond, VA

Heritage Wealth Advisors

Marshall Chambers is a CFP®, CFA®, and Series 65-registered financial advisor at Heritage Wealth Advisors in Richmond, VA, with 12 years of industry experience. He has been with Heritage Wealth Advisors since 2007. Heritage Wealth Advisors provides investment advisory and consulting services to individuals, families, trusts, business entities, non-profits, and retirement plans. The firm’s investment approach focuses on customized target asset allocations and includes management of private funds, with portfolios reviewed regularly by an Investment Policy Committee.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive
user avatar

Kaitlyn K

Series 66

Wexford, PA

Heritage Wealth Advisors

Kaitlyn Kocuba is a financial advisor at Heritage Wealth Advisors with eight years of industry experience. She holds a Series 66 designation and has previously worked at Hefren Tillotson and Ameriprise Financial Services, Inc. Heritage Wealth Advisors provides investment advisory and consulting services to individuals, families, trusts, business entities, non-profits, and retirement plans. The firm’s investment approach focuses on customized asset allocations and includes management of private funds through affiliated entities.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive
user avatar

Aaron Z

Series 66

Wexford, PA

Heritage Wealth Advisors

Aaron Zitalone is a financial advisor at Heritage Wealth Advisors with five years of industry experience. He holds the Series 66 designation and has worked previously at Raymond James & Associates, Cetera Investors, and Davey Tree Company. Heritage Wealth Advisors provides investment advisory and consulting services to individuals, families, trusts, business entities, non-profits, and retirement plans. The firm’s investment approach emphasizes customized asset allocations tailored to clients’ time horizons, risk tolerance, and cash-flow needs, utilizing a range of investment vehicles and quarterly portfolio reviews by an Investment Policy Committee.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive
user avatar

Charles H

CFP®

Richmond, VA

Heritage Wealth Advisors

Charles Hill Jr. is a CFP® professional with 13 years of industry experience, currently serving at Heritage Wealth Advisors in Richmond, VA. He has been with Heritage Wealth Advisors since 2005. Heritage Wealth Advisors provides investment advisory and consulting services to individuals, families, trusts, business entities, non-profits, and retirement plans. The firm’s investment approach involves customized asset allocations tailored to client needs and includes management of private funds through affiliated entities.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive
user avatar

Matthew O

Series 65

Richmond, VA

Heritage Wealth Advisors

Matthew Osten is a financial advisor at Heritage Wealth Advisors in Wexford, PA, holding a Series 65 designation with two years of industry experience. His prior work includes roles at Impact Guard LLC and positions in education at North Carolina State University and North Allegheny schools. Heritage Wealth Advisors provides investment advisory and consulting services to individuals, families, trusts, business entities, non-profits, and retirement plans. The firm’s investment approach focuses on customized asset allocations tailored to clients’ time horizons, risk tolerances, and cash-flow needs, utilizing a range of investment vehicles and quarterly portfolio reviews by an Investment Policy Committee. Heritage also acts as an affiliated private fund adviser and operator, managing multiple private funds and offering unique operational services such as bill-paying and estimated tax payment services.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive
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