Heritage Financial Advisory, LLC logo

Heritage Financial Advisory, LLC

Updated today

Client assets under management

$19,170,000

Clients

61

11% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

31

Low

Average account size

$314,262

About

Heritage Financial Advisory, LLC provides discretionary investment management and related advisory services to individual and high‑net‑worth clients. The firm constructs portfolios primarily from low‑cost, diversified mutual funds and ETFs and may retain portions of legacy holdings or recommend unaffiliated independent managers for specific mandates.

The firm describes a primarily long‑term investment orientation while employing fundamental, technical and cyclical analysis to set asset allocation and security selection, and it actively monitors accounts for rebalancing, tax harvesting, or changes in client circumstances. Accounts are managed on a percentage‑of‑assets basis with discretionary authority, and the firm notes it will hold positions for more than a year in typical circumstances but may trade more frequently when warranted.

Notable features in the firm’s disclosures include its sponsorship of a wrap fee program that bundles securities transaction costs into its asset‑based fee and the fact that a firm principal is also a licensed insurance professional who may receive separate, commission‑based compensation for insurance products; both practices are separately disclosed as potential conflicts of interest. The firm operates with a small advisory team and modest assets under management (approximately $19.17 million across about 61 clients) while combining hands‑on oversight with use of independent managers.

Client services

Portfolio management Selection of other advisers

Expertise

Wealth management

Fee options

Percentage

$15,000 - $1,000,000: 1.25% annually $1,000,001 - $1,500,000: 1.15% annually $1,500,001 - $2,000,000: 1.10% annually $2,000,001 - $3,000,000: 1.05% annually $3,000,001+: 0.95% annually

Other

Account minimum: $15,000 Fee-only: Investment advisory fees only; no commissions on securities transactions

Main office location

Heritage Financial Advisory, LLC

10199 Southside Blvd, Suite 105

Jacksonville FL 32256, United States

Number of offices

1

Most active in

Florida · Georgia · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Gregory C

Series 63, Series 65

Jacksonville, FL

Heritage Financial Advisory, LLC

Gregory Carnivale is a financial advisor with Heritage Financial Advisory, LLC, holding Series 63 and Series 65 licenses and 11 years of industry experience. He has worked at Heritage Financial Advisory since 2001, including his current tenure starting in 2021, and previously held roles at AE Wealth Management and Global Financial Private Capital. He is also a licensed insurance professional. Heritage Financial Advisory, LLC provides discretionary investment management and advisory services to individual and high-net-worth clients, focusing on portfolios built from low-cost, diversified mutual funds and ETFs. The firm employs a primarily long-term investment approach with active monitoring and uses fundamental, technical, and cyclical analysis to guide asset allocation and security selection.

Wealth management
user avatar

Paxton D

Series 65

Jacksonville, FL

Heritage Financial Advisory, LLC

Paxton Driscoll is a financial advisor at Heritage Financial Advisory, LLC with four years of industry experience. He holds the Series 65 designation and previously worked at Trinity Wealth Securities, LLC and Florida Financial Advisors. In addition to his advisory role, he is also engaged in insurance sales, working approximately 40 hours per month. Heritage Financial Advisory, LLC provides discretionary investment management and advisory services to individual and high-net-worth clients, focusing on portfolios constructed from low-cost, diversified mutual funds and ETFs. The firm employs a long-term investment approach with active monitoring for rebalancing and tax harvesting, managing accounts on a discretionary basis.

Wealth management
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