Heritage Capital Advisors, LLC

Heritage Capital Advisors manages personalized investment portfolios for individuals, trusts, estates, individual retirement accounts and other business entities, reporting $88.48 million in discretionary assets for 43 client accounts. The firm generally serves individual and high-net-worth clients and provides ongoing portfolio management on a discretionary or non-discretionary basis, typically working with accounts at third‑party custodians and applying an account minimum that is ordinarily $1,000,000 (waivable).

The firm describes a core buy‑and‑hold investment philosophy with a multi‑year time horizon while retaining the ability to make short‑term trades when appropriate; its brochure specifically discloses the use of a covered‑call option strategy and the capacity to invest in illiquid securities. HCA also uses third‑party research providers (ValueLine, Standard & Poor’s) to inform security selection, and its disclosures note the firm may employ derivatives and, in separately managed accounts, use borrowing—features that are less common among its peers.

HCA is affiliated with the accounting firm Moller, Lee & Barrett PLLC, and the principal spends substantial time providing tax and estate planning services through that affiliation; the brochure states the affiliate provides accounting, tax planning and billing support and that the principal acts as trustee for a number of client trusts. That combination of an accounting affiliation, trustee relationships that constitute a significant portion of clients, and the firm’s willingness to use options and borrowing in client accounts distinguishes HCA from many similarly sized advisory firms.