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Heritage Asset Management, LLC

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Client assets under management

$153,200,000

Clients

746

7% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

373

Very High

Average account size

$205,362

About

Heritage Asset Management provides discretionary asset management, financial planning and consulting, and limited-scope ERISA 3(21) retirement-plan advisory services to individuals, high-net-worth clients, and plan sponsors. The firm reports about $155 million in discretionary assets across roughly 746 client relationships served by a two-advisor team, resulting in a high client load per advisor.

The firm implements portfolios primarily through the Orion Portfolio Solutions platform, using third‑party strategist models and discretionary trading authority while monitoring accounts on a regular (at least quarterly) basis; it also assists clients and plan sponsors with investment policy statements and option monitoring. Heritage describes a mix of analytical approaches—fundamental and technical analysis, charting and modern portfolio theory—and allows clients to impose written investment restrictions.

Distinctive features include an unusually high number of clients per advisor for a small advisory team and an affiliation with an insurance business whose advisors are licensed to sell commission‑based insurance products, a relationship the firm discloses and says is managed through fiduciary procedures and disclosures. The firm’s model also relies on OPS strategist models and occasional economic benefits from the platform (such as event invitations and software discounts), while Heritage retains the direct client relationship and oversight.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Wealth management General retirement planning Retirement plans for business owners (SEP, solo 401k)

Fee options

Fixed

Fixed fees for financial planning between $500 and $5,000

Percentage

$0 - $25,000: 2.00% $25,000.01 - $50,000: 1.75% $50,000.01 - $100,000: 1.50% $100,000.01+: 1.25%

Commissions

Investment Advisor Representatives receive external commissions from insurance product sales

Project-based

$250 per hour for consulting services

Other

Fee-only: Financial planning fixed fees between $500 and $5,000; hourly consulting fee $250/hour

Main office location

Heritage Asset Management, LLC

7926 E 171 St Street

Belton MO 64012, United States

Number of offices

1

Most active in

Alabama · Alaska · Arkansas · Florida · Kansas · Louisiana · Michigan · Missouri · Oklahoma · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Dustin J

Series 66

Belton, MO

Heritage Asset Management, LLC

Dustin Johnson is a financial advisor at Heritage Asset Management, LLC with 17 years of industry experience. He holds a Series 66 designation and has worked at Cetera Advisors LLC and Heritage Financial Services LLC prior to his current role. Outside of advisory work, he is president of Johnson Investment Solutions, LLC, an S corporation for tax purposes. Heritage Asset Management provides discretionary asset management, financial planning, and retirement-plan advisory services to individuals, high-net-worth clients, and plan sponsors. The firm utilizes third-party strategist models through the Orion Portfolio Solutions platform and employs a combination of fundamental and technical analysis in managing client portfolios.

Wealth management General retirement planning Retirement plans for business owners (SEP, solo 401k)
user avatar

David T

Series 66

Belton, MO

Heritage Asset Management, LLC

David Thompson is a financial advisor at Heritage Asset Management, LLC with 24 years of industry experience. He holds a Series 66 designation and previously worked at Cetera Advisors LLC for 13 years. Thompson is also involved as an agent selling life, health, disability, annuities, and long-term care insurance through Heritage Financial Services LLC. Heritage Asset Management provides discretionary asset management, financial planning, and limited-scope ERISA 3(21) retirement-plan advisory services to individuals, high-net-worth clients, and plan sponsors. The firm manages approximately $155 million in discretionary assets across about 746 client relationships and uses third-party strategist models via the Orion Portfolio Solutions platform.

Wealth management General retirement planning Retirement plans for business owners (SEP, solo 401k)
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