Heritage Asset Advisors Ltd., LLP logo

Heritage Asset Advisors Ltd., LLP

Updated today

Client assets under management

$305,462,941

Clients

391

24% high-net worth

Advisors

4

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

98

High

Average account size

$781,235

About

Heritage Asset Advisors serves individuals, pension and profit‑sharing plans, trusts, estates, charitable organizations, and business entities, providing portfolio management and financial planning through two primary engagement models. The firm offers on‑demand hourly consulting as well as a sponsored wrap fee program for clients who prefer an all‑in fee brokerage and advisory arrangement.

Heritage’s investment process draws on fundamental, technical, and cyclical analysis and is tailored to each client’s written Client Profile, with accounts managed on both a discretionary and non‑discretionary basis and reviewed periodically. The firm may use leveraged mutual funds and exchange‑traded funds as part of some clients’ strategies—and in some cases may allocate a substantial portion of a portfolio to those instruments—while also allowing clients to request written restrictions on such investments.

What is notable about Heritage relative to many peer teams is that it acts as the sponsor of a wrap fee program while also maintaining an hourly consulting option, a combination that some advisers do not offer. The firm primarily places client assets with a large institutional custodian and receives associated institutional services, a relationship the brochure discloses as a factor in custodian selection; Heritage also does not vote proxies on clients’ behalf.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Active portfolio management Options & derivatives strategies

Fee options

Percentage

$0 - $625,000: 1.5% $625,001 - $1,000,000: 1.25% $1,000,001 - $3,000,000: 1.0% $3,000,001+: 0.75%

Project-based

$200/hour for Patrick Shinn; $100/hour for other advisory personnel

Most active in

Louisiana · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Amy G

Series 63, Series 65

Houston, TX

Heritage Asset Advisors Ltd., LLP

Amy Garza is a financial advisor with Heritage Asset Advisors Ltd., LLP in Houston, TX, holding Series 63 and Series 65 designations and bringing 26 years of industry experience. She has been with Heritage Asset Advisors since 2007. Heritage Asset Advisors is an independent advisory firm with a four-advisor team managing approximately $256 million for about 400 clients. The firm serves individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities, employing fundamental, technical, and cyclical analysis tailored to each client’s profile and offering both discretionary and non-discretionary account management.

Active portfolio management Options & derivatives strategies
user avatar

Patrick S

CFP®, Series 63, Series 65

Houston, TX

Heritage Asset Advisors Ltd., LLP

Patrick Shinn is a CFP® with 32 years of industry experience and has been with Heritage Asset Advisors Ltd., LLP since 2007. He is based in Houston, TX, and holds Series 63 and Series 65 licenses. Outside of his advisory role, Mr. Shinn hosts a weekly radio show called Money Matters on KTRH in Houston. Heritage Asset Advisors is an independent firm with a four-advisor team managing approximately $256 million for around 400 clients. The firm provides investment advisory services to individuals, pension plans, trusts, estates, charitable organizations, and business entities, employing a tailored investment process that incorporates fundamental, technical, and cyclical analysis.

Active portfolio management Options & derivatives strategies
user avatar

Katie T

Series 65

Houston, TX

Heritage Asset Advisors Ltd., LLP

Katie Tennent is a financial advisor with Heritage Asset Advisors Ltd., LLP in Houston, TX, holding a Series 65 designation and 16 years of industry experience. She has been with Heritage Asset Advisors since 2009, working as part of a four-advisor team. Heritage Asset Advisors is an independent firm managing approximately $256 million for around 400 clients, serving individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm employs a combination of fundamental, technical, and cyclical analysis tailored to each client's profile, offering both discretionary and non-discretionary portfolio management, and sponsors a wrap fee program.

Active portfolio management Options & derivatives strategies
user avatar

Laura S

CFP®, Series 65

Houston, TX

Heritage Asset Advisors Ltd., LLP

Laura Smith is a CFP® with 17 years of industry experience and has been with Heritage Asset Advisors Ltd., LLP since 2009. She is based in Houston, TX, and holds a Series 65 license. Heritage Asset Advisors is an independent firm with a four-advisor team managing approximately $256 million for around 400 clients. The firm serves individuals, pension plans, trusts, estates, charitable organizations, and business entities using a combination of fundamental, technical, and cyclical analysis tailored to each client’s profile, with both discretionary and non-discretionary account management options.

Active portfolio management Options & derivatives strategies
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