Heritage Advisory Services, Inc.

Heritage Advisory Services serves a small book of individual clients, pension and profit-sharing participants, trusts, accredited investors and high-net-worth clients, providing non-discretionary investment supervisory services, written financial plans (ranging from basic to family wealth counseling), and money-manager search and monitoring. The firm manages sub-accounts within pooled investments and variable annuity/variable life products as well as separately managed equity portfolios and prepares written investment policies for each client household.

The firm’s investment approach emphasizes a tactical allocation strategy combined with both fundamental and technical analysis: it uses screens and financial-ratio analysis to build investing universes, then applies leading and lagging indicators to time selections, and employs balanced model portfolios (Balanced, Conservative Growth, Growth, Aggressive Growth). Accounts are primarily managed on a non-discretionary basis—transactions generally require client consent—and the firm may recommend a mix of active and passive managers and a range of instruments including equities, fixed income, mutual funds, options and variable insurance sub-accounts.

Distinctive elements include its affiliation with a FINRA-registered broker-dealer (Heritage Financial Systems) and an affiliated insurance agency (Heritage Wealth Management Services), and the firm’s routine work with variable annuity and variable life sub-accounts—arrangements that create potential conflicts of interest because affiliated broker-dealer or insurance channels may be used to implement recommendations and compensation may include commissions or trails. The firm is a solo-practitioner practice managing roughly $6.5 million across 15 households and supplements advisory services with manager selection and estate-planning implementation support through affiliated entities, which is less common among independent advisers of this size.