Hergenroeder Financial Advisors, Inc.

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Client assets under management

$304,505,678

Clients

421

23% high-net worth

Advisors

of 6 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

140

Very High

Average account size

$723,291

About

Hergenroeder Financial Advisors serves individuals (including high-net-worth and non‑HNW clients), business entities, pension and profit‑sharing plans, trusts, estates and charitable organizations, offering discretionary and non‑discretionary portfolio management as well as standalone financial planning and consulting. The firm provides implementation options through affiliated registered‑representative and insurance capacities, enabling clients to access brokerage and insurance products in addition to advisory services.

The firm's investment approach emphasizes asset allocation using a blend of active and passive mutual funds and ETFs, periodic rebalancing, and manager/strategy evaluation by risk and return metrics across multiple time horizons. It also employs specific tactical tools for concentration risk—typically collars (buying out‑of‑the‑money puts and selling out‑of‑the‑money calls against a portion of a large stock position)—and considers specialized investments such as Dimensional Fund Advisors funds and structured products when appropriate.

Noteworthy attributes include a relatively small advisory team managing roughly $305 million in client assets, the explicit use of FDIC‑insured structured notes in client accounts, and client access to an eMoney aggregation platform that displays excluded assets alongside managed accounts. The firm’s advisors’ dual roles as registered representatives of LPL and as licensed insurance agents mean clients may be offered commission‑based implementation alternatives in addition to fee‑based advisory services, a governance point discussed in the brochure.

Client services

Financial planning Portfolio management

Expertise

Options & derivatives strategies

Fee options

Fixed

Financial planning and consulting services generally range from $1,500 to $15,000 fixed fee.

Percentage

$0 - $500,000: 1.60% $500,000 - $750,000: 1.40% $750,001 - $1,000,000: 1.30% $1,000,001 - $2,500,000: 1.20% $2,500,001 - $5,000,000: 1.00% More than $5,000,000+: Negotiable

Commissions

Clients may purchase products through firm representatives as registered representatives of LPL Financial and/or licensed insurance agents; commissions apply.

Project-based

Financial planning and consulting services at $250 per hour, negotiable.

Other

Account minimum: No annual minimum fee or asset level generally required; however, the firm may terminate accounts it deems too small to manage effectively. No specific dollar minimum stated. Fee-only: Financial planning and consulting fees negotiable; generally $1,500 to $15,000 fixed fee or $250/hour (negotiable)

Main office location

Hergenroeder Financial Advisors, Inc.

1954 Greenspring Drive, Suite 230

Timonium MD 21093, United States

Number of offices

Most active in

Arizona · Delaware · Florida · Georgia · Louisiana · Maryland · New Hampshire · North Carolina · Pennsylvania · South Carolina · Texas · Virginia · West Virginia

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

LinkedIn Facebook Website 410-769-8262

Advisors at this firm

Rebecca H

CFP®, ChFC®, Series 63, Series 65

Timonium, MD

Hergenroeder Financial Advisors, Inc.

Rebecca Hergenroeder is a CFP® and ChFC® with 33 years of industry experience. She has been with Hergenroeder Financial Advisors, Inc. since 1999 and is also affiliated with LPL Financial LLC. In addition to her advisory work, she is a commissioned notary. Hergenroeder Financial Advisors serves individuals, business entities, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm offers discretionary and non-discretionary portfolio management, standalone financial planning, and consulting, employing an investment approach that blends active and passive funds with tactical risk management tools.

Options & derivatives strategies

Lisa H

CFP®, ChFC®, Series 63, Series 65

Timonium, MD

Hergenroeder Financial Advisors, Inc.

Lisa Hergenroeder is a CFP® and ChFC® with 28 years of industry experience. She has been with Hergenroeder Financial Advisors, Inc. and LPL Financial LLC since 2003. Her background includes selling long-term care and term life insurance. Hergenroeder Financial Advisors serves individuals, business entities, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm offers discretionary and non-discretionary portfolio management, standalone financial planning, and consulting, implementing investment strategies that combine active and passive funds, periodic rebalancing, and risk-based manager evaluation.

Options & derivatives strategies

Jon S

CFP®, Series 66

Timonium, MD

Hergenroeder Financial Advisors, Inc.

Jon Snyder is a CFP® with 10 years of industry experience, currently serving as a financial advisor at Hergenroeder Financial Advisors, Inc. since 2021. His prior experience includes roles at LPL Financial LLC, Bank of America, N.A., and Merrill Lynch, Pierce, Fenner & Smith Incorporated. Hergenroeder Financial Advisors serves individuals, business entities, pension and profit-sharing plans, trusts, estates, and charitable organizations, providing discretionary and non-discretionary portfolio management alongside financial planning and consulting. The firm employs a blend of active and passive investment strategies with tactical risk management tools, managing approximately $305 million in client assets.

Options & derivatives strategies

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