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Henssler Financial

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Client assets under management

$3,221,462,050

Clients

1,609

46% high-net worth

Advisors

27

of 88 employees

Firm type

Multi Team

Clients per advisor

60

Typical

Average account size

$2,002,152

About

Henssler Financial is a multi‑team registered investment adviser that serves a mix of individual clients (including high‑net‑worth households), other investment advisers, registered investment companies, pension plans and municipal clients. The firm provides comprehensive financial planning, discretionary and non‑discretionary portfolio management, automated ETF strategies through Schwab’s Institutional Intelligent Portfolios, sub‑advisory services, and pension and institutional investment management.

The firm’s investment approach is anchored by a cash‑flow driven “Ten Year Rule,” which funds near‑term liquidity needs with fixed‑income securities and allocates longer‑horizon assets to high‑quality equities selected through a quantitative and qualitative screening process (including third‑party ratings and the firm’s proprietary Henssler IQ). Henssler uses model portfolios that can be customized for individual clients, engages separate account managers when appropriate, and offers automated rebalancing and tax‑loss harvesting for eligible accounts.

Henssler’s structure and affiliations distinguish it from many peers: the firm is connected with an affiliated accounting/tax practice, an affiliated real‑estate brokerage and property management entities, and maintains relationships with a law firm for client referrals; it also sponsors and manages private real‑estate funds and acts as sub‑adviser to a registered mutual fund. These operating and referral arrangements, together with the firm’s media presence (a long‑running radio/podcast program) and programs to serve other advisers and investment companies, are disclosed in the brochure and may give rise to referral or conflict‑of‑interest considerations.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

General retirement planning Income planning Tax-loss harvesting Charitable giving & philanthropy

Occupation focus

Attorney Founder/Business Owner Retired

Demographic focus

Young Professionals Mid-Career Professionals

Fee options

Fixed

Flat fees for financial planning and advice ranging from $1,500 to $5,000 annually

Percentage

$0 - $250,000: 1.00% (individual equities, $250,000 minimum for individual equities) $0 - $250,000: 0.75% (mutual funds or ETFs, no minimum) $0 - $250,000: 0.50% (Schwab Intelligent Portfolios, $5,000 minimum) $0 - $1 Million: 0.75% (asset management with ETFs or mutual funds) $1 Million - $3 Million: 0.65% (asset management with ETFs or mutual funds) $3 Million - $5 Million: 0.50% (asset management with ETFs or mutual funds) $5 Million - Negotiable: Negotiable (asset management with ETFs or mutual funds) $0 - $1 Million: 1.00% (asset management with individual stocks) $1 Million - $3 Million: 0.85% (asset management with individual stocks) $3 Million - $5 Million: 0.65% (asset management with individual stocks) $5 Million - Negotiable: Negotiable (asset management with individual stocks) $0 - $1 Million: 1.25% (Traditional Management with individual stocks) $1 Million - $2 Million: 1.00% (Traditional Management with individual stocks) $2 Million - $3 Million: 0.90% (Traditional Management with individual stocks) $3 Million - $5 Million: 0.75% (Traditional Management with individual stocks) $5 Million - Negotiable: Negotiable (Traditional Management with individual stocks) $0 - $1 Million: 1.25% (Wealth Management with individual stocks) $1 Million - $2 Million: 1.00% (Wealth Management with individual stocks) $2 Million - $3 Million: 0.90% (Wealth Management with individual stocks) $3 Million - $5 Million: 0.75% (Wealth Management with individual stocks) $5 Million - Negotiable: Negotiable (Wealth Management with individual stocks)

Project-based
Performance-based

Performance-based fees may be charged by affiliates in certain cases with qualified clients; subject to negotiation

Other

Account minimum: $5,000 Minimum fee: $1,500 to $25,000 depending on planning service level or program Fee-only: Flat fees for financial planning and advice: $1,500, $2,500, or $5,000 annually, billed quarterly in advance

Main office location

Henssler Financial

3735 Cherokee Street

Kennesaw GA 30144, United States

Number of offices

3

Most active in

Alabama · Arizona · California · Colorado · Florida · Georgia · Illinois · Indiana · Kentucky · Louisiana · Michigan · New Hampshire · New York · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Virginia · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Gene H

Series 63, Series 65

Kennesaw, GA

Henssler Financial

Gene Henssler is a financial advisor with Henssler Financial in Kennesaw, GA, holding Series 63 and Series 65 licenses and with 27 years of industry experience. He has been involved with Henssler Asset Management, LLC since 1998 and G.W. Henssler & Associates Ltd. since 1987. He is also an officer and minority owner of Cherokee National Trust Co. Henssler Financial serves a diverse client base including individuals, pension plans, registered mutual funds, other advisers, and municipal entities. The firm employs a cash-flow based investment process known as the “Ten Year Rule,” combining fixed-income strategies with equity allocations and integrates automated asset management and tax-loss harvesting options.

General retirement planning Income planning Tax-loss harvesting Charitable giving & philanthropy Attorney Founder/Business Owner Retired Young Professionals Mid-Career Professionals
user avatar

Justin W

Series 66

Kennesaw, GA

Henssler Financial

Justin Wagner is a financial advisor with Henssler Financial, holding a Series 66 designation and bringing 10 years of industry experience. He worked at Morgan Stanley Smith Barney and Morgan Stanley Private Bank before joining Henssler Financial in 2017. Henssler Financial serves a diverse client base including individual investors across wealth levels and institutional clients such as pension plans and municipal entities. The firm employs a cash-flow-driven investment process known as the “Ten Year Rule” and offers a range of services including financial planning, portfolio management, and sub-advisory relationships, supported by affiliated accounting, real estate, and legal partnerships.

General retirement planning Income planning Tax-loss harvesting Charitable giving & philanthropy Attorney Founder/Business Owner Retired Young Professionals Mid-Career Professionals
user avatar

Samantha G

CFP®

Kennesaw, GA

Henssler Financial

Samantha Greckel is a CFP® professional with five years of experience at Henssler Financial. Prior to joining the firm, she studied at Georgia College and State University and worked at North Cobb High School. Henssler Financial serves a diverse client base including individual investors, pension plans, mutual funds, and municipal entities. The firm employs a cash-flow-driven investment approach known as the “Ten Year Rule” and offers a range of services such as financial planning, portfolio management, and automated ETF-based solutions.

General retirement planning Income planning Tax-loss harvesting Charitable giving & philanthropy Attorney Founder/Business Owner Retired Young Professionals Mid-Career Professionals
user avatar

Jacob P

CFP®

Kennesaw, GA

Henssler Financial

Jacob Pritchard is a CFP® professional at Henssler Financial with six years of industry experience. He previously worked at Turnkey Planning Solutions, the University of Georgia, SignatureFD, and McDonald's. Henssler Financial serves a diverse client base including individual investors, pension plans, mutual funds, and municipal entities. The firm employs a cash-flow oriented investment approach known as the “Ten Year Rule,” combining fixed-income allocations with high-quality equities and model portfolios, and offers a range of services from financial planning to sub-advisory relationships.

General retirement planning Income planning Tax-loss harvesting Charitable giving & philanthropy Attorney Founder/Business Owner Retired Young Professionals Mid-Career Professionals
user avatar

William L

CFP®, Series 63, Series 65

Kennesaw, GA

Henssler Financial

William Lako is a CFP® professional with 27 years of industry experience, currently serving at Henssler Financial in Kennesaw, GA. He has been associated with Henssler Asset Management, LLC since 1998 and G.W. Henssler & Associates Ltd since 1995. Henssler Financial serves a diverse client base including individual investors across wealth levels and institutional clients such as pension plans and municipal entities. The firm employs a cash-flow-based investment approach known as the “Ten Year Rule” and offers services ranging from financial planning to discretionary portfolio management and sub-advisory relationships.

General retirement planning Income planning Tax-loss harvesting Charitable giving & philanthropy Attorney Founder/Business Owner Retired Young Professionals Mid-Career Professionals
user avatar

Miles M

CFP®

Kennesaw, GA

Henssler Financial

Miles Magyar is a CFP® professional with experience at Henssler Financial since 2024 and previously at Truist Bank from 2016 to 2024. He is based in Kennesaw, GA. Henssler Financial serves a diverse client base including individual, institutional, and municipal clients, offering services such as financial planning, portfolio management, and pension advice. The firm’s investment approach is centered on a cash-flow based “Ten Year Rule” and integrates proprietary quality screens, separate account managers, and automated asset management solutions.

General retirement planning Income planning Tax-loss harvesting Charitable giving & philanthropy Attorney Founder/Business Owner Retired Young Professionals Mid-Career Professionals
user avatar

Adam S

CFP®

Kennesaw, GA

Henssler Financial

Adam Stadalius is a CFP® professional with nine years at Henssler Financial and four years of industry experience overall. Before joining Henssler Financial in 2017, he worked for five years at Capital Transportation Solutions. Henssler Financial serves a diverse client base including individual, institutional, and municipal clients. The firm employs a cash-flow based “Ten Year Rule” investment process and offers services such as financial planning, portfolio management, pension advice, and automated ETF-based solutions.

General retirement planning Income planning Tax-loss harvesting Charitable giving & philanthropy Attorney Founder/Business Owner Retired Young Professionals Mid-Career Professionals
user avatar

Clayton N

CFP®

Kennesaw, GA

Henssler Financial

Clayton Norman is a CFP® professional with eight years at Henssler Financial and a total of four years in the financial industry. His prior experience includes roles at Vallen Distributions, The Money Advisor Group, and Hagemeyer North America. Henssler Financial serves a diverse client base including individual investors across wealth levels and institutional clients such as pension plans and municipal entities. The firm employs a cash-flow based investment approach known as the “Ten Year Rule” and offers a range of services from financial planning to portfolio management, supported by affiliated accounting, legal, and real estate practices.

General retirement planning Income planning Tax-loss harvesting Charitable giving & philanthropy Attorney Founder/Business Owner Retired Young Professionals Mid-Career Professionals
user avatar

Scott B

Series 63, Series 65

Kennesaw, GA

Henssler Financial

Scott Brown is a financial advisor at Henssler Financial with 19 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Henssler Financial since 2014, where he serves as Senior Consultant-Retirement Services, providing investment advisory services to the firm’s 401(k) clients. Henssler Financial serves a diverse client base including individual, institutional, and municipal clients, offering comprehensive financial planning, portfolio management, and pension advice. The firm’s investment approach uses a cash-flow-based “Ten Year Rule” to align fixed-income holdings with liquidity needs and invests remaining assets in quality equities or funds guided by proprietary screens and model portfolios.

General retirement planning Income planning Tax-loss harvesting Charitable giving & philanthropy Attorney Founder/Business Owner Retired Young Professionals Mid-Career Professionals
user avatar

Roman S

CFP®, Series 65

Kennesaw, GA

Henssler Financial

Roman Shlyakhetko is a CFP® with three years of industry experience, currently serving as a financial advisor at Henssler Financial. His prior experience includes roles at Financial Navigators Inc., Odyssey Personal Financial Advisors, CETERA Financial Specialists LLC, Cannon Financial Strategists, and Narwhal Capital Management. Henssler Financial serves individual clients ranging from non-high-net-worth to high-net-worth, as well as institutional clients including pension plans and municipal entities. The firm offers comprehensive financial planning and portfolio management services, employing a cash-flow driven investment process known as the “Ten Year Rule” combined with proprietary quality screens and model portfolios.

General retirement planning Income planning Tax-loss harvesting Charitable giving & philanthropy Attorney Founder/Business Owner Retired Young Professionals Mid-Career Professionals
user avatar

Adam L

CFP®, Series 63

Kennesaw, GA

Henssler Financial

Adam Ledbetter is a CFP® professional with 19 years of industry experience, currently serving at Henssler Financial since 2001. He holds a Series 63 license and is based in Kennesaw, GA. Outside of his advisory role, he is an independent distributor for Herbalife Ltd., focusing on weight management and nutritional products. Henssler Financial serves a diverse client base including individuals, pension plans, mutual funds, and municipal entities, offering comprehensive financial planning and portfolio management services. The firm employs a cash-flow–based investment approach known as the “Ten Year Rule” and integrates various asset management solutions, including automated ETF portfolios and sub-advisory relationships.

General retirement planning Income planning Tax-loss harvesting Charitable giving & philanthropy Attorney Founder/Business Owner Retired Young Professionals Mid-Career Professionals
user avatar

Alyson K

Series 65

Kennesaw, GA

Henssler Financial

Alyson Kountz is a Series 65 licensed financial advisor with Henssler Financial in Kennesaw, GA, where she has worked since 2021. She has two years of industry experience and previously held roles at Kennesaw State University and Maurice's. Henssler Financial serves a diverse client base including individual investors and institutional clients, offering financial planning, portfolio management, and pension advice. The firm’s investment approach uses cash-flow analysis to align fixed-income holdings with liquidity needs and allocates assets to equities based on proprietary quality screens and model portfolios.

General retirement planning Income planning Tax-loss harvesting Charitable giving & philanthropy Attorney Founder/Business Owner Retired Young Professionals Mid-Career Professionals
user avatar

Michael G

CFP®, Series 63

Kennesaw, GA

Henssler Financial

Michael Griffin is a CFP® with eight years of industry experience, currently serving at Henssler Financial in Kennesaw, GA. He has been with Henssler Financial since 2007. Henssler Financial serves a diverse client base, including individual investors across wealth levels and institutional clients such as pension plans and municipal entities. The firm employs a cash-flow-driven investment approach known as the “Ten Year Rule” and offers a range of services including financial planning, portfolio management, and automated ETF solutions.

General retirement planning Income planning Tax-loss harvesting Charitable giving & philanthropy Attorney Founder/Business Owner Retired Young Professionals Mid-Career Professionals
user avatar

Gregory S

Series 65, Series 66

Kennesaw, GA

Henssler Financial

Gregory Sutton is a financial advisor at Henssler Financial with 14 years of industry experience. He holds Series 65 and Series 66 licenses and has previously worked at North Highland and E*TRADE Securities. Henssler Financial serves a diverse client base including individual and institutional clients, offering services such as financial planning, portfolio management, and pension advice. The firm’s investment approach uses a cash-flow analysis framework called the “Ten Year Rule” to align fixed-income holdings with liquidity needs and allocates remaining assets to quality equities and funds.

General retirement planning Income planning Tax-loss harvesting Charitable giving & philanthropy Attorney Founder/Business Owner Retired Young Professionals Mid-Career Professionals
user avatar

Giuliana B

CFP®

Kennesaw, GA

Henssler Financial

Giuliana Barbagelata is a CFP® professional with eight years of experience at Henssler Financial and one year at Ameriprise. She has been with Henssler Financial since 2018. Henssler Financial serves individual clients ranging from non-high-net-worth to high-net-worth, as well as institutional clients including pension plans and municipal entities. The firm employs a cash-flow based investment approach known as the “Ten Year Rule” and offers a range of services including financial planning, portfolio management, and sub-advisory relationships.

General retirement planning Income planning Tax-loss harvesting Charitable giving & philanthropy Attorney Founder/Business Owner Retired Young Professionals Mid-Career Professionals
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