Heisten Wrenn Private Wealth, LLC logo

Heisten Wrenn Private Wealth, LLC

Updated today

Client assets under management

$206,471,373

Clients

216

29% high-net worth

Advisors

2

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

108

Very High

Average account size

$955,886

About

Heisten Wrenn Private Wealth LLC serves individual and high‑net‑worth clients, providing discretionary and non‑discretionary portfolio management, financial planning, and consulting tailored to clients’ investment objectives, time horizons, and risk tolerances. The firm requires a $300,000 account minimum for advisory relationships and permits clients to impose written investment restrictions.

Investment strategies incorporate asset allocation, dollar‑cost averaging, technical analysis, and both long‑ and short‑term purchase approaches, with accounts reviewed at least quarterly and rebalanced as appropriate. Heisten also manages held‑away retirement plan participant accounts through a third‑party platform and may recommend third‑party sub‑advisors for clients seeking exposure to digital assets.

Distinctive features relative to many peers include its rapid growth since launching in 2021 to roughly $232 million in regulatory assets under management across two advisors and about 216 client accounts, and a disclosed recent amendment to its tiered asset‑management fees. The firm emphasizes operational practices that are less common for similar firms — using a held‑away aggregation/management platform (Pontera, formerly FeeX) to rebalance defined contribution accounts without taking custody, offering a documented pathway to digital‑asset exposure via sub‑advisors, and noting AI/machine‑learning risks in third‑party service providers with periodic due diligence.

Client services

Financial planning Portfolio management

Expertise

Annuities

Fee options

Fixed

Fixed fees for financial planning projects range from $2,500 to $5,000 per project

Percentage

$1 - $999,999: 1.40% $1,000,000 - $1,999,999: 1.20% $2,000,000 - $2,999,999: 1.00% $3,000,000 - $3,999,999: 0.90% $4,000,000 - $4,999,999: 0.80% $5,000,000+: Negotiable

Project-based

$250 - $400 per hour

Other

Account minimum: $300,000 Fee-only: Financial planning fees: hourly $250-$400/hour; fixed fee $2,500-$5,000 per project

Main office location

Heisten Wrenn Private Wealth, LLC

3150 C Street, Suite 225

Anchorage AK 99503, United States

Number of offices

1

Most active in

Alaska · Nevada · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

William W

Series 66

Anchorage, AK

Heisten Wrenn Private Wealth, LLC

William Wrenn is a financial advisor at Heisten Wrenn Private Wealth, LLC in Anchorage, AK, holding a Series 66 designation with six years of industry experience. Prior to joining Heisten Wrenn Private Wealth, he worked at Heisten Financial, LLC and Raymond James Financial Services. Outside of his advisory role, Wrenn serves as an assistant coach for the U-16 Team Alaska Tier 1 Hockey program. Heisten Wrenn Private Wealth provides investment advisory and financial planning services to individual and high-net-worth clients, offering both discretionary and non-discretionary portfolio management as well as consulting engagements. The firm employs a tailored investment approach based on client risk tolerance and time horizon, utilizing third-party technology and AI-supported platforms to manage assets and rebalancing, and manages over $230 million in discretionary assets.

Annuities
user avatar

Christopher H

CFP®, Series 66

Anchorage, AK

Heisten Wrenn Private Wealth, LLC

Christopher Heisten is a CFP® and holds a Series 66 license, with 17 years of experience in the financial services industry. He is currently a principal at Heisten Wrenn Private Wealth, LLC and previously worked at Raymond James Financial Services from 2015 to 2021. Heisten Wrenn Private Wealth provides investment advisory and financial planning services to individual and high-net-worth clients, offering both discretionary and non-discretionary portfolio management. The firm employs a tailored investment approach using asset allocation, dollar-cost averaging, and technical analysis, and incorporates third-party technology platforms to support rebalancing and operational functions.

Annuities
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