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Heartworth Financial LLC

Updated today

Total assets under management

$396,127

Total clients

5

0% high-net worth

Total advisors

1

of 1 employees

Firm size

Independent

1 advisor

Average clients per advisor

5

Average account size

$79,225

About

Heartworth Financial LLC is a registered investment adviser that offers investment management and both ongoing and project-based financial planning to individuals and high‑net‑worth clients. Although filed in the investment‑manager category, the firm is recently formed and, at the time of the brochure, reports no assets under management and no advisory clients.

The firm employs a blend of analytical methods — including fundamental, technical, cyclical, charting, and modern portfolio theory — and constructs portfolios using a mix of passive and active vehicles tailored to client goals, risk tolerance, and tax considerations. It generally operates with discretionary trading authority, provides life‑planning–oriented planning services informed by the principal’s CFP® and Registered Life Planner® credentials, and requires clients to custody assets on a single institutional platform rather than permitting client‑directed brokerage.

Noteworthy contrasts with many peers include its very recent formation with a sole principal, a fee‑only compensation model with no performance‑based fees or commission arrangements, and operational policies that do not aggregate (block) trades and leave proxy voting to clients. The firm also emphasizes coordinating with outside attorneys and tax professionals as part of its planning work, while currently having no pooled or institutional assets under management.

Client services

Financial planning Portfolio management

Expertise

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance

Fee options

Fixed

Fixed fees for financial planning services as noted above.

Percentage

0.50% annually

Other

Fee-only: Fixed fees for financial planning services: Initial fee $1,000 - $3,600; ongoing planning fees $200 - $500 per month; project-based fixed fees $1,000 - $3,600.

Main office location

Heartworth Financial LLC

6726 Walker St

St Louis Park MN 55426, United States

Number of offices

1

Most active in

Minnesota

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Mai Y

CFP®

St Louis Park, MN

Heartworth Financial LLC

At Heartworth Financial, I’m not just a financial planner—I’m here to help First-Generation Wealth Builders and underserved communities break through the barriers that have kept them from the financial resources they deserve. I’m the daughter of Hmong refugees from Laos. My parents came to the U.S. with nothing but hope for a better life. They worked tirelessly to provide for our family, but lacked the financial knowledge and tools others take for granted. That’s why I founded Heartworth Financial: to help people facing the same challenges my family did—turning first-gen success into generational wealth. I know how intimidating financial advice can feel, especially when you’re not sure where to start or if you’ll be judged. That’s why I meet clients where they are—no judgment, just understanding. I listen, I learn, and I create a plan that’s built around their culture, goals, and values. With over a decade of experience as a financial advisor, I’ve worked with clients across industries, but my focus now is clear: offering personalized financial planning and investment management to those who need it most. My mission is simple: make financial planning accessible to everyone. Empower people to make informed decisions, build wealth, and create lasting change for the generations that follow.

Wealth management General retirement planning General tax planning Minorities Gen Y/Millennials (Born 1980-1995)
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