Heartwood Wealth Advisors, LLC logo

Heartwood Wealth Advisors, LLC

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Client assets under management

$1,432,120,976

Clients

566

100% high-net worth

Advisors

9

of 13 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

63

Typical

Average account size

$2,530,249

About

Heartwood Wealth Advisors serves high‑net‑worth individuals, families, trusts, estates, charitable organizations, small businesses, and employer‑sponsored retirement plans, and the firm generally recommends (but does not require) clients have at least $2,000,000 in manageable assets — it does not target lower‑net‑worth individual clients. Services include portfolio management, comprehensive financial planning, retirement plan consulting and management, and coordination of income tax return preparation through a subcontracted firm (The Tax Complex).

The firm’s investment approach emphasizes capital preservation, cost control, and tax efficiency through tailored asset allocation, broad diversification (primarily via exchange‑traded funds, with mutual funds, closed‑end funds, alternatives or individual securities used as appropriate), and periodic rebalancing guided by analytics such as efficient‑frontier and Monte‑Carlo analysis. Portfolios are developed through collaborative meetings to align risk tolerance and goals, and Heartwood manages accounts on discretionary and non‑discretionary bases with regular reviews and client reporting.

Noteworthy features compared with many peers include the inclusion of retirement‑plan participant education and related workshops as part of its plan consulting services, and the firm’s subcontracted tax‑preparation arrangement with The Tax Complex (an arrangement the brochure discloses and addresses as a potential conflict through client disclosure). The firm also discloses that certain advisors maintain separate insurance licenses and may transact insurance for clients (with commissions retained by the producing advisor rather than the firm), and it reports approximately $1.55 billion in assets under management across a ten‑advisor team.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Retirement income strategy General estate planning guidance Charitable giving & philanthropy Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Fixed fees for financial planning/consulting services, mutually agreed upon based on complexity and scope

Percentage

up to 1.5% annually

Commissions

Brokerage commissions received by a registered representative of the firm but not shared with Heartwood; insurance commissions received by a licensed insurance agent employed by the firm (not shared with Heartwood)

Other

Account minimum: $2,000,000

Main office location

Heartwood Wealth Advisors, LLC

9020 Stony Point Parkway, Suite 325

Richmond VA 23235, United States

Number of offices

1

Most active in

California · Florida · Louisiana · Massachusetts · North Carolina · South Carolina · Texas · Virginia · West Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Edwin M

Series 63, Series 65

Richmond, VA

Heartwood Wealth Advisors, LLC

Edwin Martin is a financial advisor with Heartwood Wealth Advisors, LLC in Richmond, VA, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has worked at Heartwood since 2019 and previously spent six years with Wells Fargo Advisors Financial Network, LLC. Heartwood Wealth Advisors serves high-net-worth individuals, families, trusts, estates, charitable organizations, small businesses, and employer-sponsored retirement plans, typically working with clients who have at least $2 million in manageable assets. The firm’s investment approach focuses on capital preservation, cost control, and tax efficiency through tailored asset allocation and broad diversification, utilizing ETFs and other securities as appropriate, with regular portfolio reviews and client reporting.

Retirement income strategy General estate planning guidance Charitable giving & philanthropy Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Tricia M

Series 66

Richmond, VA

Heartwood Wealth Advisors, LLC

Tricia Mustico is a financial advisor at Heartwood Wealth Advisors, LLC in Richmond, VA, with 20 years of industry experience. She holds the Series 66 designation and previously worked at Wells Fargo Advisors Financial Network for six years before joining Heartwood in 2019. Outside of her advisory role, she is a commissioned notary public in the state of Virginia. Heartwood Wealth Advisors serves high-net-worth individuals, families, trusts, charitable organizations, small businesses, and employer-sponsored retirement plans, typically working with clients who have at least $2 million in manageable assets. The firm’s investment approach focuses on capital preservation, cost control, and tax efficiency through diversified portfolios primarily using exchange-traded funds, with services that include portfolio management, comprehensive financial planning, and retirement plan consulting.

Retirement income strategy General estate planning guidance Charitable giving & philanthropy Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Stephen C

Series 63, Series 65

Richmond, VA

Heartwood Wealth Advisors, LLC

Stephen Clarke is a financial advisor with Heartwood Wealth Advisors, LLC in Richmond, VA, holding Series 63 and Series 65 licenses and bringing 30 years of industry experience. Prior to joining Heartwood in 2019, he worked at Wells Fargo Advisors Financial Network from 2013 to 2019. He is a 50% owner of Scotch Hills World Wide LLC, an investment entity focused on real estate and private investments. Heartwood Wealth Advisors serves high-net-worth clients, including individuals, families, trusts, and charitable organizations, generally requiring at least $2 million in assets. The firm emphasizes capital preservation, cost control, and tax efficiency through diversified, tailored portfolios and offers services such as comprehensive financial planning and retirement plan consulting.

Retirement income strategy General estate planning guidance Charitable giving & philanthropy Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Benjamin G

CFP®, Series 63, Series 65

Richmond, VA

Heartwood Wealth Advisors, LLC

Benjamin Gurley is a CFP® professional with 10 years of industry experience, currently serving at Heartwood Wealth Advisors, LLC. He has previously worked at Purshe Kaplan Sterling Investments, Wells Fargo Advisors Financial Network, and Harris Williams & Co. Gurley also holds licenses for fixed and traditional insurance sales. Heartwood Wealth Advisors serves high-net-worth clients including individuals, families, trusts, and charitable organizations, generally recommending a minimum of $2 million in assets. The firm focuses on capital preservation, cost control, and tax efficiency through diversified portfolios primarily using exchange-traded funds, with services that include portfolio management, comprehensive financial planning, and retirement plan consulting.

Retirement income strategy General estate planning guidance Charitable giving & philanthropy Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Wesley K

CFP®, Series 63, Series 65

Richmond, VA

Heartwood Wealth Advisors, LLC

Wesley Kaufman is a CFP® professional with 31 years of industry experience, currently serving at Heartwood Wealth Advisors, LLC since 2019. He previously worked at Wells Fargo Advisors Financial Network, LLC for six years. Heartwood Wealth Advisors serves high-net-worth individuals, families, trusts, estates, charitable organizations, small businesses, and employer-sponsored retirement plans, typically working with clients who have at least $2 million in assets. The firm emphasizes capital preservation, cost control, and tax efficiency through tailored asset allocation and broad diversification, offering services including portfolio management, comprehensive financial planning, and retirement plan consulting.

Retirement income strategy General estate planning guidance Charitable giving & philanthropy Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Susan N

PFS™

Richmond, VA

Heartwood Wealth Advisors, LLC

Susan Norfleet is a PFS™ credentialed financial advisor with Heartwood Wealth Advisors, LLC in Richmond, VA, bringing four years of experience at the firm and two decades at Norfleet, Musselman & Company. She is also president of Heartwood Tax Consultants, a CPA firm specializing in tax preparation and consulting. Heartwood Wealth Advisors is a ten-advisor team serving high-net-worth individuals, families, trusts, estates, charitable organizations, small businesses, and employer-sponsored retirement plans. The firm emphasizes capital preservation, cost control, and tax efficiency through diversified portfolios and tailored asset allocation, managing approximately $1.55 billion in assets.

Retirement income strategy General estate planning guidance Charitable giving & philanthropy Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Brian C

CFA®

Richmond, VA

Heartwood Wealth Advisors, LLC

Brian Cann is a CFA® charterholder with three years of industry experience, currently serving at Heartwood Wealth Advisors, LLC. He previously worked at Wells Fargo Bank for eleven years. Outside of his advisory role, Brian volunteers as a Nabor Helper with NaborForce in Richmond, VA. Heartwood Wealth Advisors serves high-net-worth clients including individuals, families, trusts, and charitable organizations, generally requiring a minimum of $2 million in assets. The firm emphasizes capital preservation, cost control, and tax efficiency through diversified portfolios and collaborative planning, managing approximately $1.55 billion across a ten-advisor team.

Retirement income strategy General estate planning guidance Charitable giving & philanthropy Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Sarah H

Series 65, Series 66

Richmond, VA

Heartwood Wealth Advisors, LLC

Sarah Harris is a financial advisor at Heartwood Wealth Advisors, LLC in Richmond, VA, holding Series 65 and Series 66 licenses with 12 years of industry experience. She worked at SBK Financial, Inc. for seven years before joining Heartwood Wealth Advisors, where she has been since 2021. Heartwood Wealth Advisors serves high-net-worth individuals, families, trusts, estates, charitable organizations, small businesses, and employer-sponsored retirement plans. The firm emphasizes capital preservation, cost control, and tax efficiency through tailored asset allocation and broad diversification, managing approximately $1.55 billion in assets across a ten-advisor team.

Retirement income strategy General estate planning guidance Charitable giving & philanthropy Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Kathryn P

Series 63, Series 65, Series 66

Richmond, VA

Heartwood Wealth Advisors, LLC

Kathryn Pruitt is a financial advisor at Heartwood Wealth Advisors, LLC in Richmond, VA, with eight years of industry experience. She holds Series 63, 65, and 66 licenses and previously worked at Wells Fargo Advisors and Private Advisors LLC. In addition to her advisory role, she is a commissioned Notary Public for the state of Virginia. Heartwood Wealth Advisors serves high-net-worth individuals, families, trusts, estates, charitable organizations, small businesses, and employer-sponsored retirement plans, generally recommending clients have at least $2 million in assets. The firm focuses on capital preservation, cost control, and tax efficiency through diversified portfolios primarily using ETFs, customized asset allocation, and ongoing portfolio rebalancing.

Retirement income strategy General estate planning guidance Charitable giving & philanthropy Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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