Haysley Financial Services, Inc.

The firm provides investment advisory and comprehensive financial planning services primarily to individual clients, offering discretionary portfolio management, portfolio monitoring that can include recommending third‑party managers, and targeted or comprehensive financial plans. It also facilitates insurance product purchases through licensed insurance agents affiliated with the firm.

Investment programs are built around asset‑allocation model portfolios (five model structures) and use a mix of fundamental and technical analysis, with MoneyGuidePro referenced for planning work and regular annual reviews. The firm states it can employ a broad range of instruments—including mutual funds, ETFs, leveraged index funds, closed‑end funds, hedge funds, and derivatives—and custodial arrangements allow advisory fees to be deducted directly through a major broker‑dealer.

Distinctive aspects include a relatively small client base and assets under management (roughly $12 million for about 30 clients) and the firm’s disclosure of a 2018 administrative consent with the Florida Office of Financial Regulation addressing recordkeeping and disclosure deficiencies and resulting in a $12,000 settlement related in part to recommendations of volatile investments for some clients. The combination of insurance‑selling activity with commission potential, willingness to recommend complex/alternative strategies, and the mix of direct discretionary management plus third‑party manager monitoring are practices that may create conflicts or differ from many peers that focus solely on straightforward AUM‑based portfolio management for non‑HNW individuals.