Hayes Wealth Advisors, LLC

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Client assets under management

$91,918,644

Clients

120

61% high-net worth

Advisors

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

Low

Average account size

$765,989

About

Hayes Wealth Advisors offers comprehensive financial planning, portfolio management, and retirement‑plan consulting to individuals (including high‑net‑worth clients), small businesses, and plan fiduciaries. The firm also provides business‑planning services and practice appraisal support specifically for optometric practices and other owner‑run businesses.

Investment implementation is generally passive and long‑term, relying primarily on mutual funds and ETFs with limited use of individual equities and fixed‑income instruments; portfolios are managed both on a discretionary and non‑discretionary basis. Advice is structured around a Financial Profile and an Investment Plan for each client, with ongoing reviews and custody and trade execution provided through an institutional custodian.

As a small supported advisory team (three advisors) managing a mix of discretionary and non‑discretionary assets, the firm emphasizes hands‑on retirement plan governance work, including ERISA §3(21) non‑discretionary consulting, participant education, and plan monitoring. The brochure highlights the firm’s niche experience with optometric practice consulting and business valuation alongside its more common services for individual clients.

Client services

Financial planning Portfolio management Pension consulting

Expertise

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations

Occupation focus

Optometrist

Fee options

Percentage

$0 - $1,000,000: 0.35% to 1.20% $1,000,000 - $5,000,000: 0.35% to 0.90% $5,000,000+: 0.35% to 0.65%

Other

Minimum fee: Minimum annual fee of up to $6,000, negotiable Fee-only: Financial planning fees ranging from $6,000 to $12,000 initial, plus annual update fees starting at $1,500

Main office location

Hayes Wealth Advisors, LLC

Sandy Springs GA, United States

Number of offices

Most active in

California · Colorado · Florida · Georgia · Illinois · Louisiana · Michigan · North Carolina · Pennsylvania · South Carolina · Texas · Virginia

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

LinkedIn Facebook Website (404) 905-7489

Advisors at this firm

Laura R

Series 65

Sandy Springs, GA

Hayes Wealth Advisors, LLC

Laura Rosenberg is a financial advisor at Hayes Wealth Advisors, LLC with two years of industry experience. She holds a Series 65 designation and has worked at Hayes Wealth Advisors since 2023. Outside of her advisory role, Rosenberg is an optometrist at The Eye Gallery, an optometry practice she has been associated with since 2012. Hayes Wealth Advisors serves individual clients, retirement plans, and corporate clients by providing comprehensive financial planning, discretionary portfolio management, and consulting services. The firm has a niche focus on advising optometric practices and offers business-valuation and practice appraisal services alongside a primarily passive, ETF- and mutual fund-based investment approach.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations Optometrist

Natalie S

CFP®, Series 66

Sandy Springs, GA

Hayes Wealth Advisors, LLC

Natalie Schmook is a CFP® and holds a Series 66 license with 14 years of industry experience. She has been with Hayes Wealth Advisors, LLC since 2019 and previously worked at Camille Holdings DBA Lucille Roberts. Outside of her advisory role, she is a group fitness and cycle instructor at local community centers. Hayes Wealth Advisors serves individual clients, retirement plans, and corporate clients with comprehensive financial planning, discretionary portfolio management, and consulting services. The firm emphasizes a long-term, primarily passive investment approach and maintains a niche in advising optometric practices, including business valuation and practice appraisal services.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations Optometrist

Alexis G

Series 65

Greenville, SC

Hayes Wealth Advisors, LLC

Alexis Gonzalez is a financial advisor at Hayes Wealth Advisors, LLC, holding a Series 65 designation with two years of industry experience. Prior to joining Hayes Wealth Advisors in 2024, Alexis worked at Regional Management Corp. and Resurgent Capital Services. Hayes Wealth Advisors serves individual clients, retirement plans, and corporate clients by providing comprehensive financial planning, discretionary portfolio management, and consulting services. The firm emphasizes a long-term, primarily passive investment approach and has a niche in advising optometric practices, supported by business-valuation and practice appraisal capabilities.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations Optometrist

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