Hartfield Financial & Insurance Services, Inc.

The firm provides investment advisory, portfolio management and financial planning services to individuals, trusts, estates, endowments, corporations and retirement or employee benefit plans. It reports about $28.4 million in assets under management across roughly 121 client accounts and primarily manages portfolios for individual clients.

The adviser emphasizes an asset-allocation driven approach and implements recommendations mainly through no‑load and index mutual funds and exchange-traded funds, drawing on fundamental, technical and cyclical analysis as appropriate. Accounts are monitored on an ongoing basis, the firm may exercise discretionary authority for client accounts, and it can serve as a 3(38) investment manager for retirement plan clients.

Noteworthy for a firm of its size, the principal also maintains insurance licenses and certification with CoveredCalifornia and operates as an independent insurance agent; the firm may recommend and implement insurance products and receives commissions when clients use those services, and it discloses and seeks to mitigate the resulting conflicts of interest. As a small, single‑advisor practice that relies on third‑party research and occasional product-sponsor support for client education, the firm’s client mix and reported AUM reflect a focus on non‑high‑net‑worth individuals and smaller plans rather than affluent or large institutional clients.