H. C. Denison Co. logo

H. C. Denison Co.

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Client assets under management

$310,044,598

Clients

343

27% high-net worth

Advisors

4

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

86

High

Average account size

$903,920

About

H.C. Denison Co. provides ongoing portfolio management and investment advisory services to individuals, high‑net‑worth clients, charitable organizations, and business entities, typically documenting client goals and risk tolerances in an Investment Policy Statement. The firm reports about $310 million in discretionary assets across roughly 343 client accounts and maintains an account minimum (generally $25,000).

The firm employs a mix of analytical methods — including charting, cyclical, fundamental, quantitative, modern portfolio theory, and technical analysis — and pursues a long‑term trading approach while offering discretionary authority to implement client portfolios across mutual funds, fixed income, ETFs (including precious metals), real estate funds, annuities, TIPS, and select non‑U.S. securities. H.C. Denison requires clients to use a specified broker‑dealer/custodian and discloses that it may receive research or other soft‑dollar benefits from custodians and broker‑dealers.

Notably, several supervised persons are registered representatives of an affiliated broker‑dealer and hold insurance licenses, and the firm discloses that these activities can result in commissionable sales and related conflicts of interest that are documented for clients. The brochure also discloses prior regulatory actions and consent orders related to broker‑dealer registration and pre‑registration transactions (including matters in 2009, 2010, and 2022) that have been resolved with fines and registration remediation.

Client services

Portfolio management

Expertise

Annuities Real estate investing

Fee options

Percentage

$0 - $250,000: 1.20% $250,001 - $500,000: 1.00% $500,001 - $1,000,000: 0.90% $1,000,001 - $5,000,000: 0.80% $5,000,001+: 0.75%

Commissions

Advisory fees are asset-based, but some supervised persons receive commissions for sale of securities and insurance products.

Other

Account minimum: $25,000

Main office location

H. C. Denison Co.

618 North 7 Th Street

Sheboygan WI 53081, United States

Number of offices

1

Most active in

Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Joy H

CFP®, Series 63

Sheboygan, WI

H. C. Denison Co.

Joy Heinen is a CFP® with 18 years of industry experience, currently serving as a financial advisor at H.C. Denison Co. She has been with H.C. Denison Co. in various capacities since 2003. H.C. Denison Co. provides portfolio management services to individuals, charitable organizations, and business entities, often managing accounts on a discretionary basis. The firm employs a mix of analysis methods and typically follows a long-term trading approach while tailoring investment strategies to each client’s risk tolerance.

Annuities Real estate investing
user avatar

Marlo T

CFP®, Series 63

Sheboygan, WI

H. C. Denison Co.

Marlo Testwuide is a CFP® with 11 years of experience, currently serving at H.C. Denison Co. in Sheboygan, WI. She also holds Series 63 registration and is an independent licensed insurance agent. Outside of her advisory role, Marlo serves as Treasurer of the Business Improvement District: Harbor Centre, a community organization that supports local business initiatives and downtown events. H.C. Denison Co. provides portfolio management services to individuals, charitable organizations, and business entities, using a variety of analysis methods and typically managing accounts on a discretionary basis. The firm focuses on a range of investment products and documents risk tolerance while reviewing accounts regularly.

Annuities Real estate investing
user avatar

Robert K

CFP®, Series 63

Sheboygan, WI

H. C. Denison Co.

Robert Kuehl is a CFP® with 33 years of industry experience currently serving at H.C. Denison Co. in Sheboygan, WI. He has been with H.C. Denison Co. since 1992. In addition to his advisory role, he is an independent licensed insurance agent. H.C. Denison Co. provides portfolio management services to individuals, charitable organizations, and business entities, employing a variety of analytical methods and typically managing accounts on a discretionary basis. The firm’s offerings include mutual funds, fixed income, real estate funds, annuities, equities, ETFs, and certain non-U.S. securities.

Annuities Real estate investing
user avatar

James T

Series 63, Series 65

Sheboygan, WI

H. C. Denison Co.

James Testwuide is a financial advisor with H.C. Denison Co. and holds Series 63 and Series 65 licenses. He has 41 years of industry experience and has been with H.C. Denison Co. since 1984. In addition to his advisory role, he serves on the boards of Torginol Incorporated, Aldag Honold, and Commerce State Bank and Commerce Financial Holdings. H.C. Denison Co. provides ongoing portfolio management to individuals, charitable organizations, and business entities, using a variety of analysis methods and typically managing accounts on a discretionary basis. The firm offers advice primarily on mutual funds, fixed income, real estate funds, annuities, equities, ETFs, TIPS, and certain non-U.S. securities.

Annuities Real estate investing
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