GuidedQuest, LLC logo

GuidedQuest, LLC

Updated today

Client assets under management

$0

Clients

247

0% high-net worth

Advisors

2

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

124

Very High

Average account size

$0

About

GuidedQuest serves individuals, trusts, and estates by providing comprehensive financial planning, hourly consultations, and investment monitoring and referral services. The firm prepares written comprehensive plans and refers clients to third‑party portfolio managers for discretionary asset management rather than managing individual portfolios in‑house.

GuidedQuest’s process centers on collecting detailed personal and financial information, documenting client objectives in an investment policy or risk tolerance statement, and coordinating with third‑party advisors that implement investment strategies and execute trades. The firm does not take custody or discretionary trading authority over client accounts and conducts periodic client reviews while sharing compensation with the third‑party managers it recommends.

What is distinctive about GuidedQuest is its operating model and affiliations: it does not use a percentage‑of‑assets fee model and reports no assets under management, relying instead on fixed and hourly planning engagements and fee‑sharing arrangements with TPAs. The firm’s owner also operates an affiliated insurance agency and is licensed to sell insurance products—devoting a significant portion of professional time to that business and earning commissions—which the brochure discloses as a potential conflict of interest.

Client services

Financial planning Selection of other advisers

Expertise

General retirement planning Social Security optimization Medicare planning Income planning

Demographic focus

Approaching retirement

Fee options

Fixed

Comprehensive Financial Planning fixed fees ranging from $500 to $4,000

Percentage

Not applicable to GuidedQuest directly; fees charged by TPAs vary and are disclosed in TPA agreements

Commissions

Insurance products commissions paid to advisory persons separately from advisory fees

Project-based

Hourly Financial Consultation at $250 per hour

Other

Account minimum: $250,000 Fee-only: Comprehensive Financial Planning fixed fee $500 to $4,000 based on complexity; Hourly Financial Consultation at $250 per hour

Main office location

GuidedQuest, LLC

Stafford VA, United States

Number of offices

1

Most active in

Florida · South Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Nora H

Series 63, Series 65

Stafford, VA

GuidedQuest, LLC

Nora Hartquist is a financial advisor with GuidedQuest, LLC, holding Series 63 and Series 65 licenses and bringing 14 years of industry experience. She is also the owner and managing member of 50 Plus Digital, LLC, a public education business, and manages an insurance agency focused on estate planning. Nora has worked with GuidedQuest since 2016 and previously with Virtue Capital Management, LLC. GuidedQuest serves individuals, trusts, and estates by providing comprehensive financial planning, hourly consultations, and investment monitoring while referring clients to third-party portfolio managers for discretionary asset management. The firm emphasizes detailed client information gathering and coordination with third-party advisors, operating on a fixed and hourly fee basis rather than managing assets directly.

General retirement planning Social Security optimization Medicare planning Income planning Approaching retirement
user avatar

Patti L

Series 65

Stafford, VA

GuidedQuest, LLC

Patti Lerch is a financial advisor at GuidedQuest, LLC with 12 years of industry experience. She holds a Series 65 designation and has worked at GuidedQuest since 2016. Prior to that, she was with Virtue Capital Management, LLC and Harquist & Noblet. In addition to her advisory work, Lerch serves as a paraprofessional for special needs children in the Stafford County public schools system. GuidedQuest serves individuals, trusts, and estates by providing comprehensive financial planning, hourly consultations, and investment monitoring and referral services. The firm works with third-party portfolio managers for discretionary asset management and does not take custody or discretionary trading authority over client accounts.

General retirement planning Social Security optimization Medicare planning Income planning Approaching retirement
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