Guide Financial Planning logo

Guide Financial Planning

Updated today

Client assets under management

$69,853,514

Clients

132

20% high-net worth

Advisors

3

of 6 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

44

Typical

Average account size

$529,193

About

Guide Financial Planning serves individual and high‑net‑worth clients with a mix of comprehensive financial planning and discretionary portfolio management. The firm delivers ongoing planner access through retainer arrangements and also offers project‑based engagements and shorter “Quick Start” sessions for limited-scope needs.

Investment portfolios are developed to match client objectives and asset‑allocation targets and are managed using a blend of fundamental, technical, cyclical, and charting analysis with periodic (typically quarterly) reviews. Investment management is provided only to clients engaged in the firm’s ongoing financial planning service, custodial statements are provided by third‑party custodians, and the firm implements trades on an account‑by‑account basis rather than through aggregated block orders.

Noteworthy aspects relative to peers include the explicit business model that ties portfolio management to an ongoing planning relationship (no standalone investment management), a small three‑advisor team overseeing roughly $70 million in discretionary AUM with no stated account minimum, and staff holding faith‑oriented planning credentials (CKA) in addition to standard financial designations. The firm also discloses it generally does not provide routine written investment reports for managed accounts beyond the financial plan and does not engage in block trade aggregation, practices that differ from many advisory firms.

Client services

Financial planning Portfolio management

Expertise

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.)

Fee options

Fixed

Comprehensive Financial Plan Development: $1,800 to $4,500 flat fee; Quick Start Program: $600 flat fee; Project-Based Financial Planning: up to $6,000

Percentage

$1 - $500,000: 1.00% annually $500,001 - $1,000,000: 0.85% annually $1,000,001 - $3,000,000: 0.60% annually $3,000,001+: Negotiable

Project-based

$250 per hour for financial planning services (used in various fees)

Subscriptions

Ongoing Financial Planning: $150-$800 per month, paid monthly or semi-annually depending on client location

Other

Fee-only: Ongoing Financial Planning: $150-$800 per month (monthly retainer), negotiable; Comprehensive Financial Plan Development: $1,800 to $4,500 flat fee; Quick Start Program: $600 per session; Project-Based Financial Planning: up to $6,000, based on scope

Main office location

Guide Financial Planning

3600 Lexington Ave N, Ste 204

Shoreview MN 55126, United States

Number of offices

2

Most active in

California · Florida · Minnesota · Texas · Virginia · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Ben W

CFP®

Minneapolis, MN

Guide Financial Planning

Do you ever worry that your financial decisions won’t get you where you want to go in life? I can give you the confidence to know that you’re on the right path. I became a financial planner because I wanted to make a real difference in people’s lives. Once I got into the profession, though, I realized that it is hard to make a difference when you are pressured to sell products or enticed by commissions and can only work with people who are already wealthy because of asset minimums. So, I started my own firm. I created Guide Financial Planning so that I could do financial planning my own way— serving everyone I want regardless of net worth in a fee-only, conflict-free environment, from a biblical perspective. If you want financial guidance that aligns with your Christian worldview, you’ve come to the right place. As a Certified Financial Planner™ and Certified Kingdom Advisor®, I can create a financial plan for you, a written document that will work as a map, guiding the way as you navigate this journey called life. If you want, I can also partner together long-term, being there with you every step of the way, guiding you through new situations as they arise and helping you to stay on track. And it doesn’t matter where you live, either. With the help of modern technology, I work with people throughout the US and around the world.

General retirement planning Christian Faith Based Gen Y/Millennials (Born 1980-1995)
user avatar

Amy A

CFP®, Series 65

Shoreview, MN

Guide Financial Planning

Amy Artiga is a CFP® with four years of experience and has been with Guide Financial Planning since 2019. Prior to joining the firm, she worked at Indigo Marketing Agency and spent several years as a homemaker. Outside of her advisory role, she owns Pastor's Wallet, where she writes blog posts, publishes books, and conducts webinars. Guide Financial Planning provides comprehensive and project-based financial planning and discretionary portfolio management to individuals and high-net-worth clients. The firm integrates fundamental, technical, cyclical, and charting analyses into client-specific investment policies and manages portfolios on a discretionary basis aligned with client objectives and risk tolerance.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.)
user avatar

Calvin T

CFP®

Shoreview, MN

Guide Financial Planning

Calvin Treichler is a CFP® professional with four years of industry experience. He has worked at Guide Financial Planning since 2017, with a three-year period at Fure Financial Corporation from 2018 to 2021. Prior to his advisory roles, he spent seven years at the University of Minnesota's Carlson School of Management. Guide Financial Planning provides comprehensive and project-based financial planning and discretionary portfolio management primarily to individuals and high-net-worth clients. The firm combines fundamental, technical, cyclical, and charting analyses to tailor investment policies and manages accounts on a discretionary basis, requiring ongoing planning engagements for investment management services.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.)
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")