Guide Advisors, Inc. logo

Guide Advisors, Inc.

Updated today

Client assets under management

$0

Clients

279

0% high-net worth

Advisors

5

of 5 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

56

Typical

Average account size

$0

About

Guide Advisors, Inc. provides fee-based financial planning and consulting to individuals, high-net-worth clients, and foundations and charitable organizations, and serves as a co-advisor to manage client accounts through Matson Money. The firm also sells annuities and other insurance products for separate commissions and regularly offers seminars and educational workshops to the public.

Rather than directly managing discretionary portfolios, Guide Advisors acts as a liaison with third-party managers, delivering required disclosures, assisting clients with platform paperwork, and providing ongoing services such as periodic check-ins and reviews of quarterly statements. Its planning work draws on fundamental, technical, and cyclical analysis and is delivered through two defined offerings—a diagnostic Financial MRI and a Standard Financial Plan—each completed and delivered within 30 days.

What distinguishes Guide Advisors from many peers is its multi-office footprint (five offices) combined with a public-education focus through seminars and workshops, and the presence of licensed insurance agents on the team who offer commissionable insurance and annuity products. The firm does not custody client assets or exercise trading discretion itself, relying on third-party platforms for portfolio implementation and documenting referral and fee arrangements with those co-advisors.

Client services

Financial planning Selection of other advisers Educational seminars or workshops

Expertise

Business exit / sale strategy Cash flow / budgeting Debt management

Fee options

Fixed

Financial MRI: negotiable flat fee $0-$500; Standard Financial Plan: fixed fee $500-$3,000

Percentage

$0 - $1,000,000: 0.99% annually $1,000,001 - $4,000,000: 0.85% annually $4,000,001+: 0.5% annually

Commissions

Separate commissions for annuities and insurance products sold by licensed insurance agents

Project-based

Standard Financial Plan: $250 per hour

Other

Fee-only: Financial MRI: negotiable flat fee $0-$500; Standard Financial Plan: hourly fee $250/hour or fixed fee $500-$3,000

Main office location

Guide Advisors, Inc.

19125 North Creek Parkway, Suite 120

Bothell WA 98011, United States

Number of offices

5

Most active in

Arizona · California · Colorado · Florida · Georgia · Idaho · Kansas · Maryland · Nebraska · New Hampshire · Ohio · Oklahoma · Oregon · Pennsylvania · Tennessee · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jonathan H

Series 63, Series 65

Coeur D'alene, ID

Guide Advisors, Inc.

Jonathan Heras is a financial advisor with Guide Advisors, Inc. in Coeur d'Alene, Idaho, holding Series 63 and Series 65 licenses and bringing 15 years of industry experience. His career includes roles as a sole proprietor and work with Park Avenue Securities. He is also a member of the Bellevue Breakfast Rotary Club, a charitable nonprofit organization. Guide Advisors serves individuals, high-net-worth clients, foundations, and charitable organizations with fee-based financial planning, co-advisory asset management through a third-party platform, and insurance and annuity products. The firm provides public seminars and educational workshops and operates multiple offices despite a small team, combining advisory and licensed insurance activities.

Business exit / sale strategy Cash flow / budgeting Debt management
user avatar

Randall D

Series 63, Series 65

Mesa, AZ

Guide Advisors, Inc.

Randall Davey is a financial advisor at Guide Advisors, Inc. in Mesa, AZ, with 17 years of industry experience. He holds Series 63 and Series 65 credentials and has worked in various roles including insurance and securities since 2003. He operates a sole proprietorship offering insurance products and services alongside his advisory work. Guide Advisors serves individuals, high-net-worth clients, foundations, and charitable organizations with fee-based financial planning and consulting, co-advisory asset management through a third-party platform, and insurance and annuity products. The firm conducts public seminars and educational workshops and generally acts as a co-advisor rather than directly managing discretionary client portfolios.

Business exit / sale strategy Cash flow / budgeting Debt management
user avatar

Ronald G

Series 63, Series 66

Bothell, WA

Guide Advisors, Inc.

Ronald Geer is a financial advisor at Guide Advisors, Inc. with 16 years of industry experience. He holds Series 63 and Series 66 designations and has been associated with Guide Advisors, formerly Geer Financial Group, since 1996. Approximately 10% of his time is spent on insurance product sales and services as a licensed insurance agent. Guide Advisors serves individuals, high-net-worth clients, foundations, and charitable organizations with fee-based financial planning, co-advisory asset management through a third-party platform, and insurance and annuity products. The firm offers public seminars and educational workshops and generally acts as a co-advisor, handling client documentation and reviews while third-party managers implement investment strategies.

Business exit / sale strategy Cash flow / budgeting Debt management
user avatar

Kristine G

CFP®, Series 66

Bothell, WA

Guide Advisors, Inc.

Kristine Geer is a CFP® with 10 years of industry experience, currently serving at Guide Advisors, Inc. She has been with the firm, including its previous incarnation as Geer Financial Group, since 2016. Kristine also spent time at IDDeal Living from 2024 to 2025. Guide Advisors serves individuals, high-net-worth clients, foundations, and charitable organizations with fee-based financial planning and consulting, co-advisory asset management through a third-party platform, and insurance and annuity products sold by licensed agents. The firm provides public seminars and educational workshops focused on general investment education rather than individualized advice.

Business exit / sale strategy Cash flow / budgeting Debt management
user avatar

Todd S

Series 65

San Diego, CA

Guide Advisors, Inc.

Todd Seger is a financial advisor with Guide Advisors, Inc. in San Diego, CA, holding a Series 65 credential and seven years of industry experience. He has a background in engineering and aviation, including roles as Senior Systems Engineer at Coherent Technical Services, Inc. and President of Seger Aviation, LLC, an aviation consulting firm focused on software design for F-16 adversarial air flying missions. Seger also served 11 years in the United States Air Force. Guide Advisors serves individuals, high-net-worth clients, foundations, and charitable organizations with fee-based financial planning, co-advisory asset management through third-party platforms, and licensed insurance and annuity products. The firm emphasizes educational seminars and workshops and operates with a multi-office structure despite its small team size.

Business exit / sale strategy Cash flow / budgeting Debt management
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