Greybox Investments logo

Greybox Investments

Updated today

Client assets under management

$139,288,619

Clients

104

31% high-net worth

Advisors

4

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

26

Low

Average account size

$1,339,314

About

Greybox Investments provides fee-only portfolio management primarily to individual and high-net-worth clients, as well as charitable organizations, other registered investment advisers and corporations, managing roughly $177 million across about 104 client relationships. Services emphasize discretionary wealth management delivered through separately managed accounts, unified managed accounts and custom portfolio solutions rather than a packaged financial planning offering.

The firm’s investment approach is quantitative and multi-factor, building style- and sector-based component equity strategies typically composed of 30–60 holdings and incorporating ADRs, ETFs and GDRs where appropriate. Portfolios are constructed using forward-looking risk and return forecasts, internal and external investment components, tax-efficient rebalancing and optional social equity screening, and the firm also offers custom SMA models to other RIAs on negotiated terms.

What is distinctive about Greybox relative to many peer teams is its explicit absence of standalone financial planning services and its focus on scalable, model-driven portfolio construction and distribution to other advisers. The firm also emphasizes institutional custody relationships, block trading and bespoke account constraints that can produce account-level differences from model performance, a set of operational features less commonly emphasized among similar-sized team firms.

Client services

Portfolio management

Expertise

Factor investing / smart beta Tax-loss harvesting ESG / Sustainable investing

Fee options

Percentage

$0 - $1,000,000: 0.95% $1,000,001 - $2,500,000: 0.85% $2,500,001+: 0.75%

Project-based
Other

Account minimum: $500,000 Fee-only: Fee-only basis, monthly in arrears based on assets under management.

Main office location

Greybox Investments

2301 Morris Avenue, Suite 105

Birmingham AL 35203, United States

Number of offices

1

Most active in

Alabama · Florida

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Donie C

Series 63, Series 65

Birmingham, AL

Greybox Investments

Donie Carlson is a financial advisor at Greybox Investments with 10 years of industry experience. He holds Series 63 and Series 65 licenses. Carlson has been involved with Albemarle Corporation, Martin Farm, and Rockhouse, LLC, entities related to his family farm, where he participates in operational responsibilities outside of trading hours. Greybox Investments provides portfolio and wealth management services to individual and high-net-worth clients, charitable organizations, and other registered investment advisers. The firm employs a quantitative multi-factor approach combined with fundamental analysis to construct equity strategies and offers customized solutions without using hedge funds or structured products.

Factor investing / smart beta Tax-loss harvesting ESG / Sustainable investing
user avatar

Roy R

Series 66

Birmingham, AL

Greybox Investments

Roy Rumbley is a financial advisor at Greybox Investments with 21 years of industry experience. He holds a Series 66 designation and has previously worked at Sterne Agee & Leach, Inc. and Sterne Agee Investment Advisor Services, Inc. He is also the sole member of Rumbley Capital Management LLC, a non-investment-related business. Greybox Investments provides portfolio management and wealth-management services primarily to individual and high-net-worth clients, charitable organizations, and other registered investment advisers. The firm utilizes a quantitative multi-factor approach combined with fundamental assessment to construct equity strategies and offers custom SMA models to other RIAs, avoiding hedge funds and structured products in its investment solutions.

Factor investing / smart beta Tax-loss harvesting ESG / Sustainable investing
user avatar

Len R

CFA®, Series 63

Ft. Lauderdale, FL

Greybox Investments

Len Rittberg is a CFA® charterholder and holds a Series 63 license, with two years of industry experience. He is currently with Greybox Investments, where he has worked since 2023. Prior to that, he was with Exos Financial for six years and Adelante Capital Management for nine years. Greybox Investments provides portfolio management and wealth-management services primarily to individual and high-net-worth clients, charitable organizations, and other registered investment advisers. The firm uses a quantitative multi-factor approach combined with fundamental assessment to construct equity strategies and offers customized SMA models to other RIAs.

Factor investing / smart beta Tax-loss harvesting ESG / Sustainable investing
user avatar

Kenneth C

CFA®, Series 63

Birmingham, AL

Greybox Investments

Kenneth Carlson is a CFA® charterholder with 10 years of industry experience, currently serving at Greybox Investments in Birmingham, AL. He has worked at DMC Group, LLC since 2015 and maintains active roles in several family-owned businesses, including Albemarle Corporation, Martin Farm, and Rockhouse, LLC, where he contributes to farm operations outside of trading hours. Greybox Investments provides portfolio and wealth management services primarily to individual and high-net-worth clients, as well as charitable organizations and other registered investment advisers, using a quantitative multi-factor investment approach combined with fundamental analysis. The firm offers customized single-sleeve models to other RIAs and focuses on forward-looking risk and return estimates while avoiding hedge funds and structured products.

Factor investing / smart beta Tax-loss harvesting ESG / Sustainable investing
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")