Grey Rhodes Advisors, LLC logo

Grey Rhodes Advisors, LLC

Updated today

Client assets under management

$43,604,090

Clients

43

0% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

22

Low

Average account size

$1,014,049

About

Grey Rhodes Advisors provides investment advice and portfolio management to individuals (including high‑net‑worth clients) and to pension and profit‑sharing plans, offering both discretionary and non‑discretionary portfolio services along with pension consulting and incidental financial planning. The firm operates with a small advisory team and reports approximately $43.6 million in primarily non‑discretionary client assets across about 43 client relationships.

The firm's investment approach emphasizes long‑term returns driven by independent research and fundamental analysis, with technical factors used occasionally to inform trade implementation; it may, on a limited basis, employ short sales, options, and margin to manage risk or enhance returns. Grey Rhodes also provides plan‑level services for retirement plans, including investment policy development, QDIA selection, monitoring of designated investment alternatives, and participant education.

Noteworthy distinctions include the firm’s role as sponsor/affiliate of the Grey Value Opportunity Fund (a private pooled investment vehicle) and related entities that act as the fund’s investment manager and general partner, arrangements under which the adviser can receive profit‑based compensation from the fund. The firm is also affiliated with an accounting/forensic services entity that may refer clients, and its asset composition—vastly more non‑discretionary than discretionary AUM—is atypical compared with many peers.

Client services

Portfolio management Pension consulting

Expertise

Active portfolio management Options & derivatives strategies Private / alternative investments

Fee options

Percentage

$0 - $1,000,000: 0.95% annually $1,000,001 - $5,000,000: 0.90% annually $5,000,001+: 0.85% annually

Main office location

Grey Rhodes Advisors, LLC

4500 Pga Blvd, Suite 304 B

Palm Beach Gardens FL 33418, United States

Number of offices

1

Most active in

Florida · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Ricky R

CFP®, Series 66

Palm Beach Gardens, FL

Grey Rhodes Advisors, LLC

Ricky Rhodes is a CFP® and Series 66-licensed financial advisor with 18 years of industry experience. He is currently with Grey Rhodes Advisors, LLC, where he has worked since 2020, and is also the owner and CPA of Rhodes to Wealth, Inc., providing financial planning and accounting assistance primarily to litigants in divorce proceedings. Rhodes previously worked at Raymond James Financial Services Advisors, Inc. from 2010 to 2021. Grey Rhodes Advisors serves individual clients, including high-net-worth individuals, and pension and retirement plan fiduciaries. The firm offers portfolio management, financial planning, and pension consulting, employing an investment approach that combines independent research, fundamental analysis, and technical factors, with both discretionary and non-discretionary account management.

Active portfolio management Options & derivatives strategies Private / alternative investments
user avatar

Steven G

Series 63, Series 65

Palm Beach Gardens, FL

Grey Rhodes Advisors, LLC

Steven Grey is a financial advisor at Grey Rhodes Advisors, LLC with 5 years of industry experience. He holds Series 63 and Series 65 licenses and has founded and managed investment entities including Grey Investment Management, LLC and Grey Value Management, LLC. Grey is involved in managing the Grey Value Opportunity Fund through these firms. Grey Rhodes Advisors serves individual clients, including high-net-worth individuals, as well as pension and retirement plan fiduciaries. The firm offers portfolio management, financial planning, and pension consulting, employing a long-term investment approach based on independent research and fundamental analysis, with discretionary and non-discretionary account management.

Active portfolio management Options & derivatives strategies Private / alternative investments
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