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Greenway Financial, LLC

Updated today

Client assets under management

$135,678,212

Clients

239

15% high-net worth

Advisors

3

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

80

High

Average account size

$567,691

About

Greenway Financial, LLC serves individuals — including high net worth clients — as well as pension and profit‑sharing plans, providing financial planning, discretionary portfolio management, and ERISA non‑fiduciary retirement‑plan consulting. The firm manages roughly $151 million on behalf of about 239 clients and is supported by three advisors.

The firm’s investment approach is built on asset allocation and includes two primary portfolio types: ETF/mutual‑fund models and a concentrated stock portfolio of 20–40 names that may include small‑cap equities. Managers rebalance portfolios as needed, monitor the stock portfolio daily, and use third‑party platforms and subadvisors (SEI Investments Management) while employing mutual funds, ETFs, leveraged/inverse funds, REITs and other alternative investments as appropriate.

Noteworthy distinctions disclosed in the brochure include the principals’ outside business activities — they act as independent insurance agents and one principal is a CPA partner offering tax preparation through an affiliated accounting practice — which create separate compensation streams and potential conflicts of interest. The firm is not affiliated with a broker‑dealer, recommends Schwab and Fidelity as custodians (and receives certain non‑economic support from Schwab), does not vote client proxies, and limits ERISA fiduciary services to Section 3(21) offerings.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Retirement plans for business owners (SEP, solo 401k) General estate planning guidance College savings (529s, UTMA, etc.) Active portfolio management

Fee options

Percentage

$0 - $100,000: 1.50% $100,000.01 - $1,000,000: 1.00% $1,000,000.01+: Negotiable

Other

Minimum fee: Minimum annual portfolio management fee of $350 Fee-only: Fixed financial planning fees ranging from $500 to $2,500; may be waived for portfolio management clients

Main office location

Greenway Financial, LLC

31731 Northwestern Highway, Suite 156 W

Farmington Hills MI 48334, United States

Number of offices

1

Most active in

Michigan

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kevin C

Series 63, Series 65

Farmington Hills, MI

Greenway Financial, LLC

Kevin Chupack is a financial advisor with Greenway Financial, LLC, holding Series 63 and Series 65 licenses and bringing 15 years of industry experience. His prior roles include positions at Highpoint Advisor Group, LLC, LPL Financial LLC, and Sage Capital Management, LLC. Outside of his advisory work, he is also active as a licensed insurance agent. Greenway Financial serves individual and high-net-worth clients as well as pension and profit-sharing plans, providing financial planning, portfolio management, and retirement plan consulting. The firm emphasizes asset allocation across equities, fixed income, and cash, using mutual funds, ETFs, and a concentrated stock portfolio, and employs third-party subadvisors while offering ERISA Section 3(21) retirement plan consulting services.

Retirement plans for business owners (SEP, solo 401k) General estate planning guidance College savings (529s, UTMA, etc.) Active portfolio management
user avatar

Kyle O

Series 65

Farmington Hills, MI

Greenway Financial, LLC

Kyle Otis is a financial advisor at Greenway Financial, LLC with three years of industry experience. He holds a Series 65 designation and previously worked at CanTerra, LLC, United Wholesale Mortgage, Noho Hospitality, and the University of Michigan. Greenway Financial serves individual and high-net-worth clients as well as pension and profit-sharing plans, providing financial planning, portfolio management, and retirement plan consulting. The firm’s investment approach emphasizes asset allocation across equities, fixed income, and cash, utilizing mutual funds, ETFs, and a concentrated stock portfolio with model portfolios rebalanced as needed.

Retirement plans for business owners (SEP, solo 401k) General estate planning guidance College savings (529s, UTMA, etc.) Active portfolio management
user avatar

Jon R

Series 63, Series 66

Farmington Hills, MI

Greenway Financial, LLC

Jon Rothenberg is a financial advisor at Greenway Financial, LLC with 27 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at LPL Financial and Silberberg & Rothenberg Plc. Outside of his advisory role, he is the managing member of JD Rothenberg & Associates, a CPA tax preparation, accounting, and business consulting firm, and is CEO and majority owner of a film production company, Say There There Productions, LLC. Greenway Financial serves individual and high-net-worth clients as well as pension and profit-sharing plans, providing financial planning, portfolio management, and retirement plan consulting. The firm emphasizes asset allocation across equities, fixed income, and cash, utilizing mutual funds, ETFs, and a concentrated stock portfolio, and offers both discretionary and non-discretionary management.

Retirement plans for business owners (SEP, solo 401k) General estate planning guidance College savings (529s, UTMA, etc.) Active portfolio management
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