Greenrock Advisory LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$48,772,625
Total clients
48
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
48
Average account size
$1,016,096
About
GreenRock Advisory LLC provides discretionary investment management and financial planning guidance to individuals, high‑net‑worth clients, trusts, estates, charitable organizations, and business entities. The firm states a general account minimum of $1,000,000 (with exceptions considered) and also offers services related to employer‑sponsored retirement plans.
The firm customizes portfolios based on client objectives, risk assessments, and an articulated macro “top‑down” fundamental framework supplemented by technical, sentiment, and behavioral analysis. Its investment implementation can include a wide set of instruments — domestic and foreign equities and fixed income, alternative structured products, private assets, interval and closed‑end funds, REITs, equity options, cryptocurrencies, leveraged ETFs — and may employ margin, short sales, concentrated positions, and tactical model adjustments when appropriate, all of which increase portfolio risk.
In business since 2010 and operated by its founder/principal, the fee‑only, registered adviser manages a relatively small client roster that the brochure indicates supports individualized portfolio work. The firm directs custody to Charles Schwab and receives software and operational support, may bill for assets held outside its primary custodian, and will consider performance‑based arrangements for qualified clients — practices that distinguish it from many peers.
Client services
Portfolio management
Expertise
Active portfolio management
Concentrated stock management
Options & derivatives strategies
Private / alternative investments
Annuities
Fee options
$0 - $250,000: 1.75% $250,001 - $750,000: 1.50% $750,001 - $5,000,000: 1.25% $5,000,001+: 1.10%
Performance fees may be considered upon client request if client meets qualified status; not typical.
Account minimum: $1,000,000 Fee-only: Fee-only advisory firm; no commissions received.
Main office location
Greenrock Advisory LLC
Dayton OH, United States
Number of offices
1
Most active in
Greenrock Advisory LLC has reported serving >5 clients in these states in the last 12 months.
Ohio
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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