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Great Waters Financial

Updated today

Client assets under management

$1,234,321,245

Clients

1,627

24% high-net worth

Advisors

23

of 42 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

71

Typical

Average account size

$758,649

About

Great Waters Financial serves individuals (both non‑high‑net‑worth and high‑net‑worth), as well as business entities, trusts, estates, charitable organizations and retirement plans, managing roughly $1.235 billion across about 1,627 client relationships with a 23‑advisor team. The firm provides discretionary and non‑discretionary portfolio management alongside financial planning and consulting, organized into tiered service programs that combine asset allocation, 401(k) management, income and distribution planning, tax strategy, and specialized planning for long‑term care and for clients’ children.

Investment decisions draw on both fundamental and technical analysis and employ long‑ and short‑term purchases across individual equities, fixed income, mutual funds and ETFs, including access to certain funds that may only be available through selected advisers. Portfolios are reviewed on an ongoing basis with at‑least‑quarterly reporting; the firm generally recommends Charles Schwab as custodian, treats cash as an asset class with specific cash‑sweep practices, and has an AI use policy requiring human review of AI‑generated output.

Compared with many peers, Great Waters is also licensed as an insurance agency and some representatives may sell commission‑based insurance products, a practice the firm discloses as a potential conflict of interest along with referral and marketing arrangements it maintains with outside law firms and an insurance wholesaler. The firm also provides services that are less common among peers — including optional in‑house tax preparation and access to third‑party estate‑planning technology — and permits clients, by agreement, to access higher tiers of service that can influence implementation choices.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Income planning Long-term care insurance General tax planning Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy

Fee options

Fixed

Financial planning and consulting fees generally range from $2,000 to $4,500 (fixed fee)

Percentage

$0 - $1,000,000: 1.25% $1,000,000 - $2,000,000: 1.00% $2,000,000 - $5,000,000: 0.80% $5,000,000 - $10,000,000: 0.60% $10,000,000+: Negotiable

Project-based

$150 to $350 per hour for financial planning and consulting services

Other

Account minimum: $50,000 Fee-only: Financial planning and consulting fees generally range from $2,000 to $4,500 (fixed fee) and $150 to $350 per hour (hourly rate)

Main office location

Great Waters Financial

4100 Lexington Ave N, Suite 100

Shoreview MN 55126, United States

Number of offices

4

Most active in

Arizona · California · Florida · Georgia · Minnesota · Nebraska · South Dakota · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Amelia K

Series 65

Shoreview, MN

Great Waters Financial

Amelia Kinch is a financial advisor at Great Waters Financial with Series 65 credentials and one year of experience in the industry. Her prior work includes roles at Minnesota Wire & Cable, Olu's Home, Inc., Robert Half, USPS, American Specialty Health, Faustian Nonsense, LLC, Kalpan Test Prep, and the University of Colorado Boulder Law School. Great Waters Financial provides portfolio management and financial planning services primarily for individual and high-net-worth clients, managing about $1.18 billion in assets with a team of roughly 25 advisors. The firm employs a range of investment strategies across equities, fixed income, mutual funds, and ETFs, and offers both discretionary and non-discretionary account management alongside standalone financial planning, tax preparation, and retirement-plan rollover advice.

Income planning Long-term care insurance General tax planning Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy
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Alex C

Series 65

Shoreview, MN

Great Waters Financial

Alex Carlson is a financial advisor at Great Waters Financial with a Series 65 designation and three years of industry experience. Before joining Great Waters Financial in 2022, he worked at Ascentis Human Capital Management and HelpSystems. Carlson is also a licensed insurance agent. Great Waters Financial provides discretionary and non-discretionary portfolio management and financial planning primarily for individual and high-net-worth clients. The firm employs fundamental and technical analysis across various asset classes and offers a range of services including standalone financial planning, tax preparation, and retirement-plan rollover advice.

Income planning Long-term care insurance General tax planning Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy
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Justin H

Series 65

Shoreview, MN

Great Waters Financial

Justin Halverson is a financial advisor at Great Waters Financial with 12 years of industry experience. He holds a Series 65 credential and has worked at Great Waters Financial and its affiliated firms since 2012, including Advisornet Wealth Management from 2015 to 2022. Halverson also provides financial education through seminars as a trainer. Great Waters Financial serves individual and high-net-worth clients, offering discretionary and non-discretionary portfolio management and financial planning. The firm employs a range of investment strategies across equities, fixed income, mutual funds, and ETFs, and provides additional services such as tax preparation and retirement-plan rollover advice.

Income planning Long-term care insurance General tax planning Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy
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Matthew H

Series 63, Series 65

Shoreview, MN

Great Waters Financial

Matthew Hentges is a financial advisor at Great Waters Financial with two years of industry experience. He holds Series 63 and Series 65 licenses and previously worked in various roles within public school districts from 2016 to 2023. In addition to his advisory role, he is licensed as an insurance agent. Great Waters Financial serves individual and high-net-worth clients with discretionary and non-discretionary portfolio management and financial planning. The firm offers a tiered service schedule and integrates investment strategies across equities, fixed income, mutual funds, and ETFs, while also providing standalone financial planning, tax preparation, and retirement-plan rollover advice.

Income planning Long-term care insurance General tax planning Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy
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Timothy L

Series 65

Shoreview, MN

Great Waters Financial

Timothy Lo Stracco is a financial advisor at Great Waters Financial with three years of industry experience. He holds a Series 65 designation and has worked at Great Waters Financial since 2022, with prior experience at Foothills Financial Planning and roles outside the financial sector including at the University of Arizona. Great Waters Financial offers discretionary and non-discretionary portfolio management and financial planning primarily for individual and high-net-worth clients, managing approximately $1.18 billion in assets with a team of about 25 advisors. The firm employs a range of investment strategies across equities, fixed income, mutual funds, and ETFs, and provides additional services including tax preparation and retirement-plan rollover advice.

Income planning Long-term care insurance General tax planning Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy
user avatar

Matthew S

CFP®, Series 63

Shoreview, MN

Great Waters Financial

Matthew Schwartz is a CFP® professional with 14 years of industry experience, currently serving as an advisor at Great Waters Financial. His prior experience includes roles at Ameriprise Financial Services, AdvisorNet Wealth Management, and Great Waters Wealth Management. Outside of financial advising, he owns Ink & Ivy Designs, a floral design business. Great Waters Financial manages approximately $1.18 billion in assets and serves individual and high-net-worth clients with discretionary and non-discretionary portfolio management and financial planning. The firm employs a range of investment strategies across equities, fixed income, mutual funds, and ETFs, and offers additional services including tax preparation and retirement-plan rollover advice.

Income planning Long-term care insurance General tax planning Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy
user avatar

Joseph T

Series 66

Shoreview, MN

Great Waters Financial

Joseph Turner is a Series 66-licensed financial advisor with five years of industry experience, currently with Great Waters Financial in Shoreview, MN. He has previously worked at Thrivent Financial and AdvisorNet Wealth Management. Outside of his advisory role, Turner serves as an assistant coach for a youth soccer club and conducts a male octet at Calvary Lutheran Church. Great Waters Financial provides portfolio management and financial planning services primarily for individual and high-net-worth clients. The firm manages approximately $1.18 billion in assets, offering a range of investment strategies and standalone financial planning, tax preparation, and retirement-plan rollover advice.

Income planning Long-term care insurance General tax planning Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy
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Alex M

CFP®, Series 66

Duluth, MN

Great Waters Financial

Alex Meehan is a CFP® with seven years of experience in financial advising. He is currently with Great Waters Financial and previously worked at MPPL Financial, Ascential Wealth Advisors, and Berger Financial Group. Meehan holds insurance licenses in life, accident, and health. Great Waters Financial serves individual and high-net-worth clients, offering discretionary and non-discretionary portfolio management alongside financial planning and tax preparation services. The firm manages approximately $1.18 billion in assets across a range of investment strategies and maintains several strategic relationships that expand its service offerings.

Income planning Long-term care insurance General tax planning Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy
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Devon J

Series 65

Shoreview, MN

Great Waters Financial

Devon Johnson is a financial advisor at Great Waters Financial with six years of industry experience. He holds a Series 65 designation and has worked at Great Waters Wealth Management since 2022. Prior to that, he was with Advisornet Wealth Management and has experience in insurance sales as an agent. Great Waters Financial provides portfolio management and financial planning services primarily for individual and high-net-worth clients. The firm employs a tiered service model and integrates both fundamental and technical analysis across various asset classes, offering discretionary and non-discretionary management.

Income planning Long-term care insurance General tax planning Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy
user avatar

Elijah K

Series 65

Shoreview, MN

Great Waters Financial

Elijah Kovar is a financial advisor at Great Waters Financial with 12 years of industry experience. He holds a Series 65 designation and has worked at Great Waters Financial and Advisornet Wealth Management. In addition to his advisory role, he provides financial education through seminars at Great Waters Financial. Great Waters Financial offers discretionary and non-discretionary portfolio management and financial planning primarily for individual and high-net-worth clients. The firm manages approximately $1.18 billion in assets across a variety of investment types and employs both fundamental and technical analysis, with services ranging from investment-only to private client tiers.

Income planning Long-term care insurance General tax planning Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy
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Nicholas F

Series 65

Shoreview, MN

Great Waters Financial

Nicholas Folstad is a financial advisor at Great Waters Financial in Shoreview, MN, holding a Series 65 credential with three years of industry experience. His prior work includes roles at HealthPartners Insurance and Maaco. In addition to advising, he is licensed as an insurance agent. Great Waters Financial manages discretionary and non-discretionary portfolios primarily for individual and high-net-worth clients, employing a range of investment strategies and offering services including financial planning, tax preparation, and retirement-plan rollover advice.

Income planning Long-term care insurance General tax planning Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy
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Imara H

Series 63, Series 65

Shoreview, MN

Great Waters Financial

Imara Hixon is a financial advisor at Great Waters Financial with three years of industry experience. She holds Series 63 and Series 65 licenses and previously worked at Equitable Advisors, LLC and Allianz Life Financial Services, LLC. Outside of advisory work, she is also licensed as an insurance agent. Great Waters Financial provides discretionary and non-discretionary portfolio management and financial planning primarily for individual and high-net-worth clients. The firm manages approximately $1.18 billion in assets across a range of investment strategies and also offers standalone financial planning, tax preparation, and retirement-plan rollover advice.

Income planning Long-term care insurance General tax planning Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy
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David G

Series 66

Shoreview, MN

Great Waters Financial

David Gau is a financial advisor at Great Waters Financial with four years of industry experience. He holds a Series 66 designation and has worked previously at Fidelity Investments and TreeLine Wealth Management. In addition to his advisory role, he is licensed as an insurance agent. Great Waters Financial provides portfolio management and financial planning services primarily to individual and high-net-worth clients. The firm employs a range of investment strategies across equities, fixed income, mutual funds, and ETFs, and offers both discretionary and non-discretionary account management along with tax preparation and retirement-plan rollover advice.

Income planning Long-term care insurance General tax planning Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy
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Michael S

Series 65

Shoreview, MN

Great Waters Financial

Michael Swanson is a financial advisor at Great Waters Financial with a Series 65 designation and two years of industry experience. His prior work includes roles at MetroState University, Jimmy John's, Papa Murphy's, McDonald's, and New Prague High School. Swanson is also licensed as an insurance agent through Great Waters Financial. Great Waters Financial serves individual and high-net-worth clients with discretionary and non-discretionary portfolio management and financial planning, offering a range of service tiers. The firm manages approximately $1.18 billion in assets across equities, fixed income, mutual funds, and ETFs, utilizing both fundamental and technical analysis, and maintains additional services such as tax preparation and retirement-plan rollover advice.

Income planning Long-term care insurance General tax planning Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy
user avatar

Justin A

Series 65

Shoreview, MN

Great Waters Financial

Justin Arfsten is a financial advisor at Great Waters Financial with nine years of industry experience. He holds a Series 65 designation and has worked at Great Waters Financial since 2015, including roles at Great Waters Wealth Management and AdvisorNet Wealth Management. In addition to his advisory work, he provides financial education through seminars at Great Waters Financial. Great Waters Financial offers discretionary and non-discretionary portfolio management and financial planning primarily for individual and high-net-worth clients. The firm employs a tiered service model, utilizing fundamental and technical analysis across various asset classes, and provides additional services such as tax preparation and retirement-plan rollover advice.

Income planning Long-term care insurance General tax planning Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy
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