Great River Financial
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$201,939,212
Clients
136
41% high-net worth
Advisors
1
of 4 employees
Firm type
Supported
1-3 advisors or $200M+ in AUM
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
136
Very HighAverage account size
$1,484,847
About
Great River Financial serves individual and high‑net‑worth clients with investment management and comprehensive financial planning, including business planning, retirement planning, estate and tax considerations, insurance review, and limited-scope hourly engagements. Services are commonly delivered as bundled investment management and planning arrangements tailored to household needs.
The firm’s investment process emphasizes strategic asset allocation and diversification across active and passive strategies guided by modern portfolio theory, with portfolios built from ETFs and mutual funds selected for holdings, liquidity, tax efficiency and other smart/strategic‑beta factors. GRF provides discretionary management and additionally advises on assets held away from its recommended custodian by using a third‑party portfolio management and account aggregation provider to implement allocation changes and monitor those accounts.
Distinctive aspects include a small advisory team managing roughly $202 million in client assets and an operational model that formally incorporates held‑away accounts into ongoing oversight via a third‑party platform rather than direct custody. The firm also discloses a preference for a specific independent custodian and participation in that custodian’s institutional support programs, which it considers when evaluating best execution and potential conflicts.
Client services
Financial planning
Portfolio management
Expertise
Business sale tax planning
Retirement withdrawal strategies
Cash flow / budgeting
College savings (529s, UTMA, etc.)
General estate planning guidance
Fee options
$0 - $1,000,000: 1.00% $1,000,001+: 0.10%
$300 - $400 per hour for limited scope financial planning projects
Account minimum: $250,000
Main office location
Great River Financial
9800 Shelard Pkwy, Suite 113
Plymouth MN 55441, United States
Number of offices
1
Most active in
Great River Financial has reported serving >5 clients in these states in the last 12 months.
Minnesota · Nebraska · New Hampshire · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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