Great Plans Capital Management, LLC

Great Plans Capital Management provides financial planning and asset management to individuals (including high‑net‑worth clients), as well as trusts, estates, pension and business clients. The firm is a small advisory practice managing about $10.5 million across roughly 34 client relationships and offers both one‑time planning engagements and ongoing portfolio management.

The firm’s investment approach centers on passive asset allocation using ETFs, no‑load mutual funds, individual equities and bonds, with bond duration set by fundamental analysis and rating agency inputs; GPCM states it does not engage in market timing. When appropriate and with client approval, the firm may implement listed option strategies (covered calls and cash‑secured puts) and uses derivatives in separately managed accounts as an income and risk‑management tool.

GPCM is notable for managing most assets on a non‑discretionary basis, requiring client approval for security selection and providing periodic quarterly communications and annual brochure updates. The firm also has atypical affiliations for its peer group: the principal operates a tax preparation and consulting business and a firm representative operates an independent insurance agency, and clients may be solicited for those ancillary services while remaining free to use other providers.