Great Lakes Retirement Solutions, Inc.

Great Lakes Retirement Solutions works with individual and high‑net‑worth clients as well as business entities, offering portfolio management, written financial planning, and recommendations/coordination of third‑party investment advisers. The firm provides both discretionary and non‑discretionary management and serves as a co‑advisor when clients elect outside managers.

Its investment process emphasizes individualized asset allocation and the use of Modern Portfolio Theory to construct portfolios consistent with client risk tolerance and written investment policy statements, with periodic monitoring and at least annual client reviews. When clients use recommended third‑party advisers the firm assists with onboarding, monitors account status, and acts as the primary client contact for questions about performance and service.

Noteworthy features include a substantial amount of client assets overseen through third‑party relationships — the adviser reports managing about $42.4 million directly while monitoring roughly $73.8 million with third‑party managers — and reliance on third‑party platforms such as AssetMark and Matson Money. The firm’s principal is also licensed to sell insurance products and may receive commissions for those sales (a disclosed conflict the firm says it mitigates), and the firm discloses that it does not use soft dollars, does not aggregate trades, and forwards proxy materials to clients rather than voting them.