Great Lakes Investment Advisors Inc.
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$0
Total clients
367
0% high-net worth
Total advisors
1
of 6 employees
Firm size
Supported
1-3 advisors or $200M+ in AUM
Average clients per advisor
367
Average account size
$0
About
Great Lakes Investment Advisors, Inc. advises individuals, high‑net‑worth clients, and pension or profit‑sharing plans by offering consulting on self‑managed assets and serving as a referral liaison to third‑party money managers. The firm is a small, supported advisory business that lists one registered advisor and serves several hundred clients, and it discloses receiving referral fees when clients are placed with third‑party managers.
The firm does not manage client assets or exercise trading discretion itself; instead it provides periodic, consultative advice and helps clients complete paperwork and monitor third‑party manager relationships. Clients retain custody and voting of their accounts while third‑party managers implement investment strategies described in their own disclosures, and the firm conducts quarterly reviews and reporting.
What distinguishes the firm from many peers is its combination of a high client‑to‑advisor load and a substantial affiliated insurance practice: the principal spends the majority of business time as a licensed insurance agent and the firm discloses insurance commissions and incentive arrangements with a third‑party manager. Coupled with a business model focused on fixed‑fee consulting and referral income rather than direct AUM management, these features shape the firm’s conflicts‑of‑interest profile and how services are delivered.
Client services
Selection of other advisers
Consulting services
Expertise
Active portfolio management
Fee options
$300 annual fee for Client Directed Accounts (CDA) with Gradient Investments, LLC
$0+: 1.70% (Strategic & Tactical, Allocation & Defined Outcome Portfolios) $0+: 1.00% (Preservation Portfolios) $0+: 1.50% (Private Wealth Portfolios)
Minimum fee: Fixed annual consulting fee up to $2,500 per year, payable quarterly Fee-only: Fixed annual consulting fee up to $2,500 per year, payable quarterly
Main office location
Great Lakes Investment Advisors Inc.
135 N. Saginaw Road
Midland MI 48640, United States
Number of offices
1
Most active in
Great Lakes Investment Advisors Inc. has reported serving >5 clients in these states in the last 12 months.
Michigan · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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