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GR Financial Group, LLC

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Client assets under management

$1,046,781,995

Clients

1,548

19% high-net worth

Advisors

7

of 10 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

221

Very High

Average account size

$676,216

About

GR Financial Group, LLC provides discretionary investment management and financial planning to individuals (including high-net-worth clients), charitable organizations, and corporations. The firm reports managing approximately $1.05 billion for about 1,548 clients through a seven-advisor team and also offers educational seminars for clients and prospects.

Investment decisions are driven by asset-allocation, sector, fundamental and technical/rotational analysis, with portfolios built primarily from mutual funds and ETFs but also including equities, fixed income, commodities and digital-asset exposures. Because several strategies are rotation-driven, accounts can shift materially — at times concentrating in a single asset class or moving into cash equivalents — while other strategies are intended to remain substantially or fully invested regardless of market conditions.

GR Financial is distinctive among peers for its relatively high client-to-advisor ratio (more than 200 clients per advisor) and for offering a performance-fee option (the Alpha Advantage strategy) that is limited to qualified clients, with disclosures and policies addressing side-by-side allocation conflicts. The firm also discloses active use of complex exchange-traded products (including leveraged, inverse, and defined-outcome/buffered ETFs) and an expanded role for digital assets, which it highlights as contributing to concentration, rotation and other strategy-specific risks.

Client services

Financial planning Portfolio management

Expertise

Concentrated stock management Active portfolio management

Fee options

Percentage

$0 - $500,000: 1.40% $500,001 - $1,000,000: 1.20% $1,000,001 - $2,500,000: 1.00% $2,500,001 - $5,000,000: 0.90% $5,000,001+: 0.75%

Commissions

Separate commissions earned by certain representatives for recommended insurance and securities products

Performance-based

20% of profits for Alpha Advantage strategy clients meeting qualified client criteria; no asset-based fee charged on these accounts

Other

Account minimum: $250,000 Minimum fee: Annual $35 technology fee billed annually in September Fee-only: Annual $35 technology fee in addition to advisory fees

Main office location

GR Financial Group, LLC

4556 E Camp Lowell

Tucson AZ 85712, United States

Number of offices

1

Most active in

Alabama · Arizona · California · Colorado · Illinois · Nebraska · Nevada · New Hampshire · New Mexico · North Carolina · Ohio · Oregon · Texas · Utah · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Ryan G

Series 63, Series 65

Tucson, AZ

GR Financial Group, LLC

Ryan Genzman is a financial advisor at GR Financial Group, LLC with 12 years of industry experience. He holds Series 63 and Series 65 licenses and has been with GR Financial Group since 2015. Prior to that, he worked at Mutual Securities, Inc. from 2014 to 2022. Outside of his advisory role, he is involved in several family and personal real estate ventures. GR Financial Group is an SEC-registered advisory firm serving individuals, charitable organizations, and businesses with discretionary portfolio management and financial planning. The firm employs a team-based approach focusing on asset-allocation model portfolios primarily using mutual funds and ETFs, supplemented by sector, fundamental, and technical analysis.

Concentrated stock management Active portfolio management
user avatar

Adam M

Series 65

Tucson, AZ

GR Financial Group, LLC

Adam Mc Carty is a Series 65-credentialed advisor at GR Financial Group, LLC with one year of industry experience. Prior to joining GR Financial Group, he worked at Zion City for five years and TJX, Inc. for five years. Outside of his advisory role, he operates a business consulting and leadership development firm and is an ordained minister who officiates weddings. GR Financial Group is an SEC-registered advisory firm providing discretionary portfolio management and financial planning to individuals, charitable organizations, and businesses. The firm employs asset-allocation model portfolios primarily composed of mutual funds and ETFs, supplemented by sector, fundamental, and technical analysis, and offers a distinct Alpha Advantage strategy with a performance-fee option for qualified clients.

Concentrated stock management Active portfolio management
user avatar

Jamie G

Series 65

Tucson, AZ

GR Financial Group, LLC

Jamie Gonzales is a financial advisor at GR Financial Group, LLC in Tucson, AZ, holding a Series 65 designation with three years of industry experience. Prior to joining GR Financial Group, Gonzales worked at Marriott International. Outside of financial advising, Gonzales owns and operates a travel agency, Your Magical Adventures, LLC. GR Financial Group is an SEC-registered advisory firm serving individuals, charitable organizations, and businesses with discretionary portfolio management and financial planning. The firm employs a team-based approach with a focus on asset-allocation model portfolios primarily composed of mutual funds and ETFs, supplemented by various analytical methods and a distinct Alpha Advantage strategy.

Concentrated stock management Active portfolio management
user avatar

Scott G

Series 63, Series 65, Series 66

Tucson, AZ

GR Financial Group, LLC

Scott Genzman is a financial advisor with GR Financial Group, LLC in Tucson, AZ, holding Series 63, 65, and 66 licenses and bringing 33 years of industry experience. He has worked at GR Financial Group and Mutual Securities, Inc. during his career. Outside of his advisory role, he serves as a board member for the nonprofit Unite 4 Africa. GR Financial Group is an SEC-registered advisory firm that provides discretionary portfolio management and financial planning to individuals, charitable organizations, and businesses. The firm employs a team-based approach with a focus on asset allocation using mutual funds and ETFs, supplemented by sector, fundamental, and technical analysis, and offers a distinctive Alpha Advantage strategy including digital-asset ETFs and a performance-fee option for qualified clients.

Concentrated stock management Active portfolio management
user avatar

Lynsey R

Series 66

Tucson, AZ

GR Financial Group, LLC

Lynsey Richter is a financial advisor at GR Financial Group, LLC with 21 years of industry experience. She holds the Series 66 designation and has worked at GR Financial Group since 2015, previously spending 15 years with Mutual Securities. GR Financial Group is an SEC-registered advisory firm serving individuals, charitable organizations, and businesses with discretionary portfolio management and financial planning. The firm utilizes asset-allocation model portfolios primarily composed of mutual funds and ETFs, supplemented by sector, fundamental, and technical analysis, and offers a distinct Alpha Advantage strategy including digital-asset ETFs and a performance-fee option for qualified clients.

Concentrated stock management Active portfolio management
user avatar

Sandra W

Series 65

Tucson, AZ

GR Financial Group, LLC

Sandra Widmer is a financial advisor with GR Financial Group, LLC, holding a Series 65 designation and 15 years of industry experience. She has been with GR Financial Group since 2015, working as part of a six-advisor team based in Tucson, AZ. GR Financial Group is an SEC-registered advisory firm that provides discretionary portfolio management and financial planning services to individuals, charitable organizations, and businesses. The firm employs asset-allocation model portfolios primarily composed of mutual funds and ETFs, supplemented by sector, fundamental, and technical analysis, and offers a distinct Alpha Advantage strategy with a performance-fee option for qualified clients.

Concentrated stock management Active portfolio management
user avatar

Benjamin G

Series 65

Tucson, AZ

GR Financial Group, LLC

Benjamin Genzman is a financial advisor at GR Financial Group, LLC with 12 years of industry experience. He holds a Series 65 designation and has been with GR Financial Group since 2015. Outside of his advisory role, he is involved in several real estate ventures through family and opportunity fund entities. GR Financial Group is an SEC-registered advisory firm serving individuals, charitable organizations, and businesses. The firm provides discretionary portfolio management and financial planning, employing asset-allocation model portfolios primarily composed of mutual funds and ETFs, with additional sector and technical analysis.

Concentrated stock management Active portfolio management
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