GPS Financial, LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$77,322,871
Clients
263
5% high-net worth
Advisors
1
of 2 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
263
Very HighAverage account size
$294,003
About
GPS Financial serves individual and high‑net‑worth clients, offering one‑time and ongoing financial planning as well as ongoing discretionary investment management. The firm reports managing about $77.3 million in discretionary assets for 263 clients and states there are no account minimums for its Investment Management service; it also offers project‑based and hourly planning options.
The firm’s investment approach emphasizes capital preservation, risk management, and behavioral‑economics principles, using a goal‑based planning process to guide long‑term core-and‑tactical asset allocation portfolios. GPS primarily recommends ETFs and mutual funds, documents client objectives in an Investment Policy Statement reviewed at least annually, and monitors and rebalances portfolios on an ongoing basis.
GPS is noteworthy for a high client load relative to its advisor count — more than 200 clients per advisor — and for the principal’s role as a licensed insurance agent; the brochure discloses the availability of fixed insurance products, including annuities, and notes that commissionable insurance sales may present conflicts of interest. The firm requires custody at Schwab Advisor Services, discloses receipt of Schwab support services, and indicates relationships with third‑party platforms such as Orion and Aspire.
Client services
Financial planning
Portfolio management
Expertise
General retirement planning
Active portfolio management
Retirement income strategy
Fee options
One-time financial planning fees from $300 to $10,000 depending on service type; ongoing financial planning minimum $1,500 annually
Maximum 1.25% annually, billed monthly in advance on pro-rata basis
Financial planning hourly rate of $300/hour
Fee-only: Financial planning fees ranging from $300 minimum to $10,000 maximum depending on service scope
Main office location
GPS Financial, LLC
141 Sullys Trail, Suite 8 A
Pittsford NY 14534, United States
Number of offices
1
Most active in
GPS Financial, LLC has reported serving >5 clients in these states in the last 12 months.
New York
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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