GPS Financial Group, LLC logo

GPS Financial Group, LLC

Updated today

Client assets under management

$72,064,701

Clients

114

32% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

57

Typical

Average account size

$632,147

About

GPS Financial Group provides investment advisory and financial planning services to individuals, high‑net‑worth individuals, and pension and profit‑sharing plans, offering portfolio management, pension consulting, and hourly or a la carte financial planning. For ongoing portfolio management GPS prepares an Investment Policy Statement for each client and typically seeks discretionary authority to implement strategies consistent with clients’ goals, time horizon, and documented risk tolerance.

The firm’s investment approach emphasizes modern portfolio theory and employs a long‑term trading orientation to build diversified portfolios and manage risk. GPS conducts at least quarterly account reviews and states a policy of allocating investment opportunities fairly across client accounts to avoid systematically favoring particular portfolios.

Distinctive features include managing client assets internally rather than outsourcing to third‑party managers and using the Altruist custodial platform for custody, clearing, and execution, with operational benefits tied to that relationship. GPS does not aggregate or block trades across multiple client accounts and also offers pension consulting and standalone hourly financial planning, practices that differ from many peers.

Client services

Financial planning Portfolio management Pension consulting

Expertise

College savings (529s, UTMA, etc.) Life insurance needs analysis General retirement planning Cash flow / budgeting

Fee options

Percentage

1.25% annually for portfolio management

Project-based

Up to $300 per hour for pension consulting and financial planning, negotiable

Main office location

GPS Financial Group, LLC

2300 3 Mile Road, Suite 3

Grand Rapids MI 49505, United States

Number of offices

2

Most active in

Illinois · Indiana · Michigan

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

James L

CFP®, Series 63

Grand Rapids, MI

GPS Financial Group, LLC

James Louwerse is a financial advisor at GPS Financial Group, LLC in Grand Rapids, MI, holding CFP® and Series 63 designations with 15 years of industry experience. He has been with GPS Financial Group since 2015. Outside of his advisory role, Louwerse serves as Treasurer for the Thrive Learning Center Foundation, a private school, where he oversees budgets and financial statements. GPS Financial Group provides portfolio management, financial planning, and pension consulting to individuals, including high-net-worth clients, and pension or profit-sharing plans. The firm manages approximately $64 million in assets in-house using a long-term, discretionary approach based on modern portfolio theory.

College savings (529s, UTMA, etc.) Life insurance needs analysis General retirement planning Cash flow / budgeting
user avatar

Joel P

Series 66

Mokena, IL

GPS Financial Group, LLC

Joel Poortenga is a financial advisor at GPS Financial Group, LLC with 15 years of industry experience. He holds the Series 66 designation and has been with GPS Financial Group since 2016. The firm provides portfolio management, financial planning, and pension consulting services to individuals, including high-net-worth clients, as well as pension and profit-sharing plans. GPS Financial Group manages approximately $64 million in assets using a two-advisor structure and applies modern portfolio theory with a long-term trading approach, typically managing accounts on a discretionary basis.

College savings (529s, UTMA, etc.) Life insurance needs analysis General retirement planning Cash flow / budgeting
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