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Gould Asset Management LLC

Updated today

Client assets under management

$994,230,015

Clients

349

66% high-net worth

Advisors

8

of 15 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

44

Low

Average account size

$2,848,797

About

Gould Asset Management provides discretionary and non-discretionary investment management to individuals (including high-net-worth clients) and institutional accounts, primarily through individually managed accounts and sub-advisory arrangements. The firm also offers limited, ancillary consulting and access to private-market investments—including real estate limited liability companies (RE LLCs) and private equity funds—for qualified investors.

Gould’s investment approach emphasizes long-term, risk‑adjusted returns with broadly diversified portfolios, attention to tax and cost management, and disciplined rebalancing. Implementation can include specialized strategies such as a Lifetime Income solution that pairs TIPS with a growth allocation, and the use of options overlays (covered calls and cash‑secured puts) and other hedging techniques in certain strategies.

Noteworthy differences from many peers include the firm’s use of performance-based compensation in connection with some RE LLC investments and its documented use of derivatives and, in some circumstances, margin borrowing in managed accounts. The brochure also discloses referral and solicitation arrangements (including past participation in an advisor-referral program and payments to solicitors or custodians) and the availability of a third‑party class‑action claim‑filing service for clients.

Client services

Financial planning Portfolio management Investment consulting services

Expertise

Retirement income strategy Concentrated stock management Options & derivatives strategies Private / alternative investments

Fee options

Project-based

Up to $500/hour, actual rate depends on consulting project

Performance-based

Performance fees charged for certain RE LLC investments, calculated as a fixed percentage of returns above a preferred rate

Other

Account minimum: $1,000,000 Minimum fee: Up to $750 per quarter minimum portfolio management fee

Main office location

Gould Asset Management LLC

341 West First Street, Suite 200

Claremont CA 91711-4749, United States

Number of offices

1

Most active in

California · Florida · New York · Oregon · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

John D

CFA®, Series 65

Claremont, CA

Gould Asset Management LLC

John Debiase is a CFA® charterholder and holds a Series 65 license, with 13 years of experience in the financial industry. He has been with Gould Asset Management LLC since 2012. Gould Asset Management LLC is an SEC-registered investment adviser serving individuals, retirement plans, trusts, foundations, and institutions. The firm offers discretionary portfolio management with tailored accounts and access to private market opportunities, focusing on risk-adjusted returns through diversified strategies and disciplined asset allocation.

Retirement income strategy Concentrated stock management Options & derivatives strategies Private / alternative investments
user avatar

Jezmier J

Series 65

Claremont, CA

Gould Asset Management LLC

Jezmier Johnson Oliveros is a financial advisor at Gould Asset Management LLC with a Series 65 credential and one year of industry experience. Prior to joining Gould, he worked at PBK and was a student for ten years. Gould Asset Management LLC is an SEC-registered investment adviser serving individuals, retirement plans, trusts, foundations, and institutions. The firm offers discretionary portfolio management with a focus on risk-adjusted returns, diversified strategies, and access to private market opportunities.

Retirement income strategy Concentrated stock management Options & derivatives strategies Private / alternative investments
user avatar

Serena L

CFP®, Series 65

Claremont, CA

Gould Asset Management LLC

Serena Lam is a CFP® and holds a Series 65 license with seven years of industry experience. She has worked at Gould Asset Management LLC since 2017 and previously spent five years at Genuine Financial Services. Gould Asset Management LLC is an SEC-registered investment adviser managing approximately $901 million in assets as of December 2024. The firm provides discretionary portfolio management for individuals, retirement plans, trusts, foundations, and institutions, employing a diversified investment approach with tailored strategies and access to private market opportunities.

Retirement income strategy Concentrated stock management Options & derivatives strategies Private / alternative investments
user avatar

Derek B

CFA®

Claremont, CA

Gould Asset Management LLC

Derek Baldwin is a CFA® charterholder with 11 years of industry experience, currently serving at Gould Asset Management LLC since 2014. He is based in Claremont, CA, and is part of a nine-advisor team. Gould Asset Management LLC is an SEC-registered investment adviser that manages discretionary portfolios for individuals, retirement plans, trusts, foundations, and institutions. The firm offers tailored accounts, sub-advisory services, and access to private market opportunities, employing diversified strategies focused on risk-adjusted returns over a long horizon.

Retirement income strategy Concentrated stock management Options & derivatives strategies Private / alternative investments
user avatar

Scott S

CFA®, Series 65

Claremont, CA

Gould Asset Management LLC

Scott Smith is a CFA® charterholder with over 21 years of experience in the financial industry. He has been with Gould Asset Management LLC since 2004. Gould Asset Management LLC is an SEC-registered investment adviser serving individuals, retirement plans, trusts, foundations, and other institutions. The firm offers discretionary portfolio management with a focus on risk-adjusted returns, disciplined diversification, and various investment strategies, including access to private market opportunities.

Retirement income strategy Concentrated stock management Options & derivatives strategies Private / alternative investments
user avatar

John H

CFA®, Series 63, Series 65

Claremont, CA

Gould Asset Management LLC

John Heitkemper is a CFA® charterholder with 10 years of industry experience. He is currently with Gould Asset Management LLC and previously worked at R Squared BM LLC, Tortoise Credit Strategies, LLC, and Bradford & Marzec. Gould Asset Management LLC provides discretionary portfolio management for individuals, retirement plans, trusts, foundations, and other institutions. The firm offers tailored accounts, sub-advisory services, and access to private market investments, emphasizing risk-adjusted returns through diversified strategies and the use of derivatives and asset-allocation techniques.

Retirement income strategy Concentrated stock management Options & derivatives strategies Private / alternative investments
user avatar

Thomas C

CFP®, Series 63

Claremont, CA

Gould Asset Management LLC

Thomas Carr Jr. is a CFP® with 28 years of industry experience and has been with Gould Asset Management LLC since 2002. He holds a Series 63 license and is based in Claremont, CA. Gould Asset Management LLC is an SEC-registered investment adviser serving individuals, retirement plans, trusts, foundations, and other institutions. The firm manages approximately $901 million in assets and offers discretionary portfolio management with a focus on risk-adjusted returns, diversified strategies, and access to private market opportunities.

Retirement income strategy Concentrated stock management Options & derivatives strategies Private / alternative investments
user avatar

Donald G

Series 63

Claremont, CA

Gould Asset Management LLC

Donald Gould is a financial advisor at Gould Asset Management LLC with 23 years of industry experience. He has been with the firm since 1999 and holds a Series 63 designation. Outside of his advisory role, he serves as a trustee on the Pitzer College Board of Trustees. Gould Asset Management LLC provides discretionary portfolio management for individuals, retirement plans, trusts, foundations, and institutions. The firm offers tailored accounts, sub-advisory services, and access to private market investments, employing a range of strategies focused on risk-adjusted returns, diversification, and cost management.

Retirement income strategy Concentrated stock management Options & derivatives strategies Private / alternative investments
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