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GoTo Financial

Updated today

Total assets under management

$64,118,614

Total clients

67

60% high-net worth

Total advisors

2

of 2 employees

Firm size

Supported

1-3 advisors or $200M+ in AUM

Average clients per advisor

34

Average account size

$956,994

About

The firm provides portfolio asset management, financial planning and consulting, referrals to third-party money managers, and periodic newsletters to individuals, high-net-worth clients, trusts, estates, and business entities. It emphasizes ongoing account supervision and client meetings to establish objectives and implements portfolios using exchange-traded funds, mutual funds, individual stocks and bonds.

The firm describes a hands-on approach to portfolio management with at least quarterly reviews and may rebalance or adjust accounts as needed; it also invests client cash in conservative instruments such as money market funds and CDs. Its stated investment toolbox includes active techniques not always typical for similarly sized advisers—short-term trading, margin, short sales and option writing—and it relies on custodial and research arrangements with Schwab Institutional.

Several operational features distinguish the firm from many peers: it refers clients to third-party money managers and discloses receiving ongoing payments from those managers, one principal holds FINRA Series 6, 7, 63 and 66 licenses, and the firm operates a separate financial software business (Asset Planet) noted as consuming significant time. The brochure also discloses use of Schwab-provided research and brokerage services (soft-dollar benefits) and formal personal-trading controls and a Code of Ethics.

Client services

Financial planning Portfolio management

Expertise

Options & derivatives strategies Active portfolio management

Fee options

Fixed

Generally ranges from $995 to $7,500

Percentage

0.35% - 1.25% (negotiated per client contract)

Project-based

$650 per hour

Most active in

California

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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