Gordon Carlson & Associates

Gordon Carlson & Associates serves individuals (including high-net-worth clients), trusts, estates, pension and profit‑sharing plans, charitable organizations, and businesses with portfolio management, financial planning, and pension consulting. The firm’s services cover a wide range of instruments, including mutual funds, ETFs, equities, bonds, options, annuities, private equity, and real estate, and it also provides insurance-related advice through its advisory practice.

The firm offers both discretionary and non‑discretionary portfolio management and may implement strategies ranging from long‑term buy-and-hold to short‑term trading, short sales, and various options strategies; it may also refer clients to third‑party advisers for outsourced portfolio management. The brochure describes a fundamental analytical approach and discloses that client accounts may at times use borrowing (margin) and that accounts are monitored periodically and reviewed upon client request or triggering events.

Notable operational features disclosed in the brochure include an affiliated residential and commercial real estate brokerage, Results Advisors, Inc., in which the firm’s principal has an ownership interest and to which clients may be referred, and the principal’s activity as a licensed insurance agent/broker who may receive commissions for insurance sales. The firm also discloses arrangements to receive portions of third‑party adviser fees, a meaningful share of assets managed on a non‑discretionary basis and acceptance of client‑directed brokerage in limited cases, and it does not vote client proxies.