Goodrich Financial Advisory LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$1,084,713
This total excludes 3 entity clients. Entities are clients such as corporations, partnerships, or trusts.
Total clients
6
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
6
Average account size
$180,786
About
Goodrich Financial Advisory provides ongoing portfolio management, one‑time personal financial planning, and Business Financial Planning and Analysis (FP&A) services to a client mix that includes individuals, high‑net‑worth clients, and small‑ to medium‑sized businesses and their owners. The firm documents client goals and risk tolerance in an Investment Policy Statement and delivers tailored plans and portfolio oversight aligned with those objectives.
The firm’s investment process combines fundamental, quantitative, and technical analysis and routinely requests discretionary authority to implement trades and rebalance accounts; clients receive quarterly account reporting from the custodian. Strategies include long‑ and short‑term trading as well as options trading (including covered and uncovered positions), and the firm broadly uses mutual funds, equities, ETFs (including precious‑metal ETFs), TIPS, commodities, and non‑U.S. securities.
What distinguishes Goodrich from many peers is its explicit FP&A offering for businesses — including financial forecasting, balance sheet restructuring, pro forma analysis, budgeting, cash‑flow management, and scenario/stress testing — indicating a corporate finance capability rare among small independent advisers. The brochure also notes operational features such as a requirement to custody assets with Schwab Institutional, quarterly custodian reporting, and monthly account reviews by the firm’s assigned reviewer, reflecting a centralized, business‑focused service model.
Client services
Financial planning
Portfolio management
Business financial planning and analysis (fp&a)
Business financial planning and analysis (fp&a)
Expertise
Options & derivatives strategies
Business Financial Management
Cash flow / budgeting
General retirement planning
Occupation focus
Founder/Business Owner
Executive
Fee options
Personal Financial Planning: $1,500 to $10,000 fixed fee; Business Financial Planning and Analysis (FP&A): $1,500 to $30,000 monthly fixed fee; Administrative (Onboarding) Fee for FP&A: $2,500 to $10,000 one-time fee
$0 - $999,999: 1.50% $1,000,000 - $2,999,999: 1.25% $3,000,000+: 0.90%
Main office location
Goodrich Financial Advisory LLC
Santa Fe TX, United States
Number of offices
1
Most active in
Goodrich Financial Advisory LLC has reported serving >5 clients in these states in the last 12 months.
Ohio · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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