Goode Partners LLC

Goode Partners LLC is an SEC‑registered investment adviser that manages pooled private investment vehicles on behalf of institutional and high‑net‑worth limited partners, with approximately $317.5 million in discretionary assets under management. Its advisory mandates are focused on two primary private funds as well as single‑investment special purpose vehicles and co‑investment entities rather than individual retail accounts.

The firm targets small‑ and mid‑market, consumer‑oriented companies—including retailers, branded consumer products, direct marketers, restaurants and consumer distribution businesses—and emphasizes operational involvement after acquisition. Investment decisions are made collectively by the four principals and rely on a diligence process that includes third‑party industry experts, recurring operational reviews and active engagement with portfolio company management and boards.

Distinctive features include an affiliated relying adviser (GP2 Management) that shares personnel and ownership with Goode and a formal co‑investment program that permits employees, consultants or related entities to invest alongside the funds under pre‑set annual commitment rules. Goode also documents bespoke arrangements with certain investors through side letters and follows a valuation process that uses multiple methods and consultation with advisory boards when determining portfolio values.