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GoalVest Advisory LLC

Updated today

Client assets under management

$644,770,114

Clients

443

47% high-net worth

Advisors

7

of 10 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

63

Typical

Average account size

$1,455,463

About

GoalVest Advisory LLC primarily serves high-net-worth individuals and other accounts, including charitable organizations and pooled investment vehicles, offering discretionary portfolio management, financial planning, and subadvisory services. The brochure reports $777.6 million in assets under management and states a typical $2,000,000 minimum for portfolio management (subject to waiver).

The firm’s investment process combines fundamental equity research, quantitative analysis, modern portfolio theory and technical analysis to build client Investment Policy Statements and tailored model allocations, and it generally manages accounts on a discretionary basis. GVA describes using long‑term trading, options strategies, and regular portfolio monitoring while documenting client-specific goals, risk tolerance and restrictions in each Investment Policy Statement.

Distinctive features noted in the brochure include that GVA sponsors and advises private funds — named GoalVest Pre‑IPO Growth Fund LP I & II and specific SPVs for Dataminr and Klarna — and may receive performance‑based compensation (carried interest) from those Funds while also managing separate client accounts. The firm also discloses arrangements whereby certain team members are registered representatives of an unaffiliated broker‑dealer to facilitate direct private‑company investments, and it describes policies, disclosures and fee arrangements intended to address the resulting conflicts of interest.

Client services

Financial planning Portfolio management

Expertise

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting

Occupation focus

Executive Founder/Business Owner

Fee options

Percentage

$1,000,000 - $2,999,000: 1.00% $3,000,000 - $5,000,000: 0.90% $5,000,001 - $10,000,000: 0.80% $10,000,001 - $20,000,000: 0.70% $20,000,000+: 0.60%

Performance-based

Performance-based fees (carried interest) charged only for certain private funds, not for typical client accounts

Other

Account minimum: $2,000,000 Fee-only: Fixed fee for financial planning between $5,000 and $15,000 depending on complexity

Main office location

GoalVest Advisory LLC

4 World Trade Center, Suite 2908

New York NY 10007, United States

Number of offices

1

Most active in

California · Colorado · Kansas · Massachusetts · Mississippi · Missouri · Montana · Nebraska · New Jersey · New York · Oklahoma · Texas · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Ashwini P

Series 65

New York, NY

GoalVest Advisory LLC

Ashwini Patil is a financial advisor at GoalVest Advisory LLC with four years of industry experience. He holds a Series 65 credential and has been with GoalVest Advisory since 2018. GoalVest Advisory LLC primarily serves high-net-worth and individual clients, providing portfolio management, financial planning, and subadvisory services. The firm manages a range of investment vehicles and employs fundamental research, quantitative analysis, and modern portfolio theory to build client-specific, long-term portfolios.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting Executive Founder/Business Owner
user avatar

Blair C

Series 63, Series 65

New York, NY

GoalVest Advisory LLC

Blair Cohen is a financial advisor at GoalVest Advisory LLC with six years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Mizuho Securities USA LLC and Guggenheim Securities, LLC. Cohen serves as an advisory board member of Alervio, a non-investment-related role. GoalVest Advisory LLC primarily serves high-net-worth and individual clients, offering portfolio management, financial planning, and subadvisory services. The firm employs fundamental research, quantitative analysis, and modern portfolio theory to build long-term portfolios that often include public equities, fixed income, ETFs, options, and private investments.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting Executive Founder/Business Owner
user avatar

Harry M

Series 63, Series 65

Dallas, TX

GoalVest Advisory LLC

Harry Martin is a financial advisor at GoalVest Advisory LLC with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Rim Securities LLC and Rochdale Investment Management. GoalVest Advisory LLC serves high-net-worth and individual clients by providing portfolio management, financial planning, and subadvisory services. The firm employs fundamental research, quantitative analysis, and modern portfolio theory to build long-term, client-specific investment portfolios.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting Executive Founder/Business Owner
user avatar

Sevasti B

CFA®, Series 63

New York, NY

GoalVest Advisory LLC

Sevasti Balafas is a CFA® charterholder with 16 years of industry experience. She is currently a financial advisor at GoalVest Advisory LLC, where she has worked since 2016, and previously held roles at City National Rochdale, Rim Securities LLC, H. Beck, Inc., VWealth Advisors, and First Liberties Financial. Balafas serves as CEO of GoalVest Advisory LLC. GoalVest Advisory LLC primarily serves high-net-worth and individual clients, providing portfolio management, financial planning, and subadvisory services. The firm employs fundamental research, quantitative analysis, and modern portfolio theory to build long-term, client-specific portfolios and also sponsors private pooled investment vehicles.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting Executive Founder/Business Owner
user avatar

Chen L

CFA®, Series 63, Series 66

New York, NY

GoalVest Advisory LLC

Chen Li is a CFA® charterholder with six years of industry experience, currently serving as an advisor at GoalVest Advisory LLC since 2024. Prior to joining GoalVest, Chen worked at Goldman Sachs for five years and has experience with The Ayco Company LP. Outside of finance, Chen has been involved with the United Nations and entrepreneurial ventures such as Anything But Beer. GoalVest Advisory LLC primarily serves high-net-worth and individual clients by providing portfolio management, financial planning, and subadvisory services. The firm employs fundamental research, quantitative analysis, and modern portfolio theory to build customized long-term portfolios and sponsors private investment funds with performance-based compensation structures.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting Executive Founder/Business Owner
user avatar

David A

CFA®, Series 63, Series 66

New York, NY

GoalVest Advisory LLC

David Abella is a CFA® charterholder with 30 years of industry experience. He is currently with GoalVest Advisory LLC, where he has worked since 2022, and has a long tenure at Rochdale Investment Management Inc. His credentials also include Series 63 and Series 66 licenses. GoalVest Advisory LLC primarily serves high-net-worth and individual clients, providing portfolio management, financial planning, and subadvisory services. The firm employs fundamental research, quantitative analysis, and modern portfolio theory to build customized long-term portfolios and sponsors private pooled investment vehicles.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting Executive Founder/Business Owner
user avatar

Braden D

Series 65

New York, NY

GoalVest Advisory LLC

Braden De Forge is a financial advisor at GoalVest Advisory LLC with three years of industry experience. He holds the Series 65 designation and has worked previously at Plante Moran Financial Advisors and Heidi Washburn State Farm. Outside of his advisory roles, he has experience in other business activities including a venture named Serious Texas BBQ. GoalVest Advisory LLC serves high-net-worth and individual clients by providing portfolio management, financial planning, and subadvisory services. The firm employs fundamental research, quantitative analysis, and modern portfolio theory to construct client-specific portfolios, managing discretionary accounts and sponsoring private pooled investment vehicles.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting Executive Founder/Business Owner
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