Global Assets Advisory, LLC

Global Assets Advisory, LLC (GAA) provides investment advisory and financial planning services to individuals, high‑net‑worth clients, retirement plans, charitable organizations, and businesses. Its offerings include discretionary and non‑discretionary portfolio management, referrals to third‑party wrap and asset manager programs, and retirement plan advisory and consulting.

The firm delivers advice through a network of independent investment advisor representatives (IARs) who tailor portfolios using mutual funds, ETFs, individual equities, and fixed‑income securities, and who may employ affiliated or unaffiliated third‑party asset managers or sub‑advisers. GAA generally emphasizes a long‑term investment approach while permitting the use of tactical trades, rebalancing, options and margin where appropriate and consistent with client objectives and risk tolerance.

GAA’s brochure highlights several structural features that distinguish it from many peers: it maintains multiple broker‑dealer and custodial affiliations, an affiliated clearing/custody relationship and an affiliated trust company, and operates under expense‑sharing and promotional arrangements that are disclosed as sources of additional compensation and potential conflicts of interest. The firm also notes that some IARs are registered representatives and licensed insurance agents, that GAA acts as a compensated promoter for certain third‑party asset managers, and that cash‑sweep and clearing incentive arrangements with custodians are part of its disclosed relationships.