Gerald Baker Financial Group, L.L.C.Dba Baker Financial Services logo

Gerald Baker Financial Group, L.L.C.Dba Baker Financial Services

Updated today

Client assets under management

$862,901,000

Clients

475

18% high-net worth

Advisors

5

of 7 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

95

High

Average account size

$1,816,634

About

Gerald Baker Financial Group, LLC dba Baker Financial Services is an SEC-registered investment advisory firm that provides discretionary portfolio management, financial planning, and consulting services to individuals, families, trusts, estates, retirement plans, charitable organizations, and business entities. The firm serves about 475 clients and manages approximately $909 million in client assets, delivering ongoing investment advice and periodic financial planning work.

The firm pursues an asset-allocation-driven, long-term investment approach focused on preservation of capital and uses a mix of active mutual funds, ETFs, individual stocks, bonds, and other instruments to construct portfolios across fixed income, core, tactical, sector, and international sleeves. Baker Financial reports using broad screening processes — reviewing a large fund universe annually to identify higher‑performing managers — and it may employ focused or concentrated allocations at times, which can increase portfolio volatility relative to more broadly diversified strategies.

A noteworthy operational feature is the firm’s affiliation with a broker‑dealer (GRB Financial, LLC); several advisory personnel are registered representatives and also licensed insurance agents, and they may receive commissions or 12b‑1 fees from securities and insurance transactions, which the brochure discloses as a potential conflict of interest. Custody of client assets is held with a qualified custodian (e.g., Charles Schwab) and the firm also discloses that related persons may serve as trustees for clients’ accounts; clients are not required to use the affiliated broker‑dealer.

Client services

Financial planning Portfolio management

Expertise

Wealth management Active portfolio management Passive / index investing Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Executive Founder/Business Owner

Fee options

Percentage

$0 - $249,999: Flat fee of $2,500 annually $250,000 - $999,999: 1.000% annually $1,000,000 - $2,499,999: 0.875% annually $2,500,000 - $4,999,999: 0.750% annually $5,000,000 - $9,999,999: 0.500% annually $10,000,000+: 0.375% annually

Commissions

Commissions and 12b-1 fees from securities sales through affiliated broker-dealer; commissions from insurance product sales

Project-based

$200 per hour for advisory agent time; $50 per hour for staff time

Other

Minimum fee: $2,500 annually on accounts below $250,000

Main office location

Gerald Baker Financial Group, L.L.C.Dba Baker Financial Services

1415 West Randol Mill Rd.

Arlington TX 76012, United States

Number of offices

1

Most active in

Louisiana · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kristen W

Series 63, Series 66

Arlington, TX

Gerald Baker Financial Group, L.L.C.Dba Baker Financial Services

Kristen West is a financial advisor at Gerald Baker Financial Group, L.L.C., dba Baker Financial Services, with two years of industry experience. She holds Series 63 and Series 66 licenses and has previously worked at GRB Financial LLC and in the hospitality industry. Gerald Baker Financial Group provides portfolio management, financial planning, and advisory services to individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm manages approximately $833.2 million in assets for about 374 clients, focusing on capital preservation and a long-term, asset-allocation investment approach.

Wealth management Active portfolio management Passive / index investing Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner
user avatar

Chad M

CFP®, Series 63, Series 65

Arlington, TX

Gerald Baker Financial Group, L.L.C.Dba Baker Financial Services

Chad Mcmillan is a CFP® with 23 years of industry experience, currently serving at Gerald Baker Financial Group, L.L.C. dba Baker Financial Services in Arlington, TX. He has been affiliated with GRB Financial, LLC and Baker Financial Services since 2002 and 2003, respectively. Gerald Baker Financial Group, dba Baker Financial Services, is a five-advisor team managing approximately $833.2 million in assets for about 374 clients. The firm provides portfolio management and financial planning services to individuals, trusts, estates, charitable organizations, corporations, and retirement plans, using a long-term, asset-allocation investment approach that incorporates active managers, indexes, ETFs, and fixed-income instruments.

Wealth management Active portfolio management Passive / index investing Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner
user avatar

David W

Series 63, Series 65

Arlington, TX

Gerald Baker Financial Group, L.L.C.Dba Baker Financial Services

David Wilkins is a financial advisor with Gerald Baker Financial Group, L.L.C. dba Baker Financial Services, holding Series 63 and Series 65 licenses and bringing 29 years of industry experience. He has been with Baker Financial Group since 2005 and is also associated with GRB Financial, LLC. In addition to his advisory role, Wilkins specializes in life, health, disability, and long-term care insurance. Gerald Baker Financial Group serves individuals, trusts, estates, charitable organizations, corporations, and retirement plans, managing approximately $833.2 million in discretionary assets. The firm focuses on capital preservation and employs a long-term, asset-allocation investment strategy utilizing active managers, indexes, ETFs, individual securities, and fixed-income instruments.

Wealth management Active portfolio management Passive / index investing Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner
user avatar

Cliff M

CFP®, Series 63, Series 65

Arlington, TX

Gerald Baker Financial Group, L.L.C.Dba Baker Financial Services

Cliff Mead is a CFP® professional with 26 years of industry experience, currently serving at Gerald Baker Financial Group, L.L.C. dba Baker Financial Services in Arlington, TX. He has been with the firm and its affiliate GRB Financial, LLC since 2003. Gerald Baker Financial Group is a five-advisor team managing approximately $833 million in assets for individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm focuses on capital preservation through a long-term, asset-allocation strategy that incorporates active managers, broad market indexes, ETFs, individual securities, and fixed-income instruments.

Wealth management Active portfolio management Passive / index investing Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner
user avatar

Gerald B

ChFC®, Series 63

Arlington, TX

Gerald Baker Financial Group, L.L.C.Dba Baker Financial Services

Gerald Baker is a Chartered Financial Consultant (ChFC®) with 56 years of industry experience. He is president and a stockholder of Gerald Baker Financial Group, L.L.C., dba Baker Financial Services, and has been associated with GRB Financial, LLC since 2003. In addition to his advisory role, he serves as trustee and advisor to numerous client trusts and holds the Chartered Life Underwriter designation. Gerald Baker Financial Group is a five-advisor team that provides portfolio management, financial planning, and advisory services to individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm manages approximately $833 million in assets, employing a long-term, asset-allocation approach that combines active managers, indexes, ETFs, individual securities, and fixed-income instruments.

Wealth management Active portfolio management Passive / index investing Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")