Geneva Partners, LLC logo

Geneva Partners, LLC

Updated today

Client assets under management

$411,357,236

Clients

550

14% high-net-worth

Advisors

9

of 9 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

61

Typical

Average account size

$747,922

About

Geneva Partners is an SEC‑registered advisory firm that manages about $423.6 million for roughly 550 clients. The firm provides discretionary investment supervisory services and individual portfolio management for a mix of individual (both non‑HNW and high‑net‑worth) clients, charitable organizations, and retirement plans.

The firm tailors investment policies through client interviews and uses both fundamental and technical analysis to implement long‑ and short‑term strategies, trading on a discretionary basis and reviewing accounts at least monthly. Geneva Partners uses a broker‑custodian platform that supplies trading, custody, and research support and provides quarterly performance reporting to clients.

A distinctive feature is an affiliation with an outside accounting practice: one representative operates an accounting business that provides tax and accounting services to some advisory clients, and the firm sometimes pays that accounting firm for tax preparation work. Additionally, several representatives are licensed to sell insurance products and the firm does not vote client proxies, leaving proxy voting responsibilities to clients.

Client services

Portfolio management

Expertise

Active portfolio management

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Fee options

Percentage

$100,000 - $500,000: 1.50% annually $500,001 - $2,000,000: 1.25% annually $2,000,001 - $5,000,000: 1.00% annually $5,000,001 - $10,000,000: 0.75% annually Over $10,000,000+: Negotiable

Other

Account minimum: $100,000

Main office location

Geneva Partners, LLC

820 Geneva Parkway North, Suite 106

Lake Geneva WI 53147, United States

Number of offices

2

Most active in

Arizona · California · Florida · Illinois · Michigan · Missouri · New Jersey · New York · Ohio · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Loren C

Series 63, Series 65

Lake Geneva, WI

Geneva Partners, LLC

Loren Cook is a financial advisor with Geneva Partners, LLC, holding Series 63 and Series 65 licenses and bringing 24 years of industry experience. He joined Geneva Partners in 2016 after working at Sterne Agee Investment Advisor Services, Inc. and Sterne Agee Financial Services, Inc. Outside of advising, he operates a CPA firm specializing in tax preparation and accounting services. Geneva Partners provides discretionary investment supervisory services and individual portfolio management to individuals, high-net-worth clients, charitable organizations, and retirement plans. The firm employs a combination of fundamental and technical analysis with tailored portfolio strategies and continuous account monitoring.

Active portfolio management
user avatar

Mark M

CFP®, Series 63, Series 65

Lake Geneva, WI

Geneva Partners, LLC

Mark Mccurry is a CFP® professional with 41 years of industry experience, currently serving at Geneva Partners, LLC since 2016. His prior experience includes roles at Sterne Agee Investment Advisor Services, Inc. and Sterne Agee Financial Services, Inc. He is also the treasurer of Abingdon United Methodist Church, a position he has held for over 30 years, and operates a sole proprietorship focused on insurance sales and service. Geneva Partners provides discretionary investment supervisory services and portfolio management to individual clients, high-net-worth individuals, charitable organizations, and retirement plans. The firm combines fundamental and technical analysis with a variety of investment strategies tailored to client objectives, continuously monitoring accounts and serving as fiduciaries for applicable clients.

Active portfolio management
user avatar

Thomas R

Series 63, Series 65

Lake Geneva, WI

Geneva Partners, LLC

Thomas Rowe is a financial advisor with Geneva Partners, LLC who holds Series 63 and Series 65 licenses and has 33 years of industry experience. He has worked at Geneva Partners since 2017 and previously held positions at Sterne Agee Investment Advisor Services, Inc. and Sterne Agee Financial Services, Inc. Additionally, he operates an insurance agency and tax preparation business as a sole proprietor. Geneva Partners provides discretionary investment supervisory services and portfolio management to individuals, high-net-worth clients, charitable organizations, and retirement plans. The firm uses a combination of fundamental and technical analysis with both long- and short-term strategies, tailoring portfolios to client objectives and risk tolerance, and offers continuous account monitoring.

Active portfolio management
user avatar

Dean S

Series 65

Lake Geneva, WI

Geneva Partners, LLC

Dean Schwefel is a financial advisor at Geneva Partners, LLC with nine years of industry experience. He holds a Series 65 designation and has worked at Geneva Partners since 2016, following a one-year tenure at Old Republic International. Geneva Partners provides discretionary investment supervisory services and individual portfolio management to individual clients, high-net-worth individuals, charitable organizations, and retirement plans. The firm combines fundamental and technical analysis, employing both long- and short-term strategies tailored to clients’ objectives, risk tolerance, and time horizon.

Active portfolio management
user avatar

Scott F

Series 63, Series 65

Lake Geneva, WI

Geneva Partners, LLC

Scott Farrow is a financial advisor with Geneva Partners, LLC in Lake Geneva, WI, holding Series 63 and Series 65 licenses and bringing 21 years of industry experience. He has been with Geneva Partners since 2016 and previously worked at Sterne Agee Investment Advisor Services and Sterne Agee Financial Services. Farrow is also the owner of Farrow & Associates, a CPA firm where he serves as an accountant. Geneva Partners provides discretionary investment supervisory services and individual portfolio management to individuals, high-net-worth clients, charitable organizations, and retirement plans. The firm employs a combination of fundamental and technical analysis with tailored long- and short-term strategies, and it maintains continuous portfolio monitoring and monthly reviews.

Active portfolio management
user avatar

Valerie L

Series 63, Series 65

Lake Geneva, WI

Geneva Partners, LLC

Valerie Lamp is a financial advisor at Geneva Partners, LLC with 25 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at Geneva Partners since 2010, including a prior role at Sterne Agee Financial Services from 2014 to 2016. Geneva Partners provides discretionary investment supervisory services and individual portfolio management to a diverse client base, including high-net-worth individuals and charitable organizations. The firm combines fundamental and technical analysis with both long- and short-term strategies, tailoring portfolios to client objectives and risk tolerance.

Active portfolio management
user avatar

Steven S

Series 63, Series 65

Lake Geneva, WI

Geneva Partners, LLC

Steven Schwefel is a financial advisor at Geneva Partners, LLC in Lake Geneva, WI, with 42 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Sterne Agee Investment Advisor Services, Inc. and Sterne Agee Financial Services, Inc. prior to joining Geneva Partners in 2010. Geneva Partners provides discretionary investment supervisory services and individual portfolio management to individual clients, high-net-worth individuals, charitable organizations, and retirement plans. The firm employs both fundamental and technical analysis along with long- and short-term purchase strategies, tailoring portfolios to client objectives and risk tolerance.

Active portfolio management
user avatar

Keith S

Series 65

Chicago, IL

Geneva Partners, LLC

Keith Schwefel is a financial advisor at Geneva Partners, LLC in Chicago, IL, holding a Series 65 designation with seven years of industry experience. He has been with Geneva Partners since 2017 and previously worked with the Washington DC Chamber of Commerce and Illini Media. Geneva Partners provides discretionary investment supervisory services and individual portfolio management to a diverse client base, including individuals, high-net-worth clients, charitable organizations, and retirement plans. The firm employs both fundamental and technical analysis with a combination of long- and short-term strategies, tailoring portfolios to clients’ objectives and risk tolerance.

Active portfolio management
user avatar

Karin C

Series 65

Kewanee, IL

Geneva Partners, LLC

Karin Cook is a financial advisor with Geneva Partners, LLC and holds a Series 65 designation. She has no prior experience in the investment industry but has worked at Calvert Tax & Bookkeeping since 1993, which she owns and operates as a public accounting firm offering tax, bookkeeping, and payroll services. Cook is a CPA and dedicates significant time to her accounting and tax practice. Geneva Partners provides discretionary investment supervisory services and portfolio management to individuals, high-net-worth clients, charitable organizations, and retirement plans. The firm uses both fundamental and technical analysis with tailored investment strategies and monitors accounts continuously.

Active portfolio management
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