Geneva Financial Group LLC

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Client assets under management

$6,850,000

Clients

0% high-net worth

Advisors

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

Very Low

Average account size

$274,000

About

Geneva Financial Group LLC provides fee‑only, discretionary investment management and wealth‑management services to individual investors as well as trusts, estates, retirement plans and other entities. The firm acts as a fiduciary and delivers customized portfolio management, ongoing monitoring, and client reporting without accepting commissions.

The firm’s investment process emphasizes broadly diversified, tax‑efficient portfolios constructed to capture targeted asset‑class returns at low cost; it applies Modern Portfolio Theory principles, matches investments to account tax characteristics, and generally holds positions for more than a year while rebalancing at least quarterly. Geneva Financial Group explicitly avoids day trading and derivatives strategies such as options, shorting, and futures, and it engages in periodic tax‑loss harvesting and monthly or quarterly account reviews.

Compared with many solo independent advisers, Geneva Financial Group’s client mix includes corporate pension and profit‑sharing plans and other institutional‑type entities, a less common client type for a firm of its size. The brochure also discloses that the firm’s principal divides time with outside roles as an adjunct professor and a chemical consultant, a background detail that may influence the firm’s perspective and availability.

Client services

Portfolio management

Expertise

Tax-loss harvesting Wealth management

Fee options

Percentage

$0 - $100,000: 0.50% $100,000 - $250,000: 0.375% $250,000 - $1,000,000: 0.3125% $1,000,000 - $2,000,000: 0.25% $2,000,000 - $5,000,000: 0.225% $5,000,000+: 0.20%

Other

Account minimum: $100,000 Fee-only: Fee-only basis; no commissions or markups; no performance fees

Main office location

Geneva Financial Group LLC

Geneva IL, United States

Number of offices

Most active in

Illinois · Texas

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

Website 630-645-8201

Advisors at this firm

Gregory L

Series 63, Series 65

Allen, TX

Geneva Financial Group LLC

Gregory Liesen is the sole advisor at Geneva Financial Group LLC in Allen, Texas, holding Series 63 and Series 65 licenses with 19 years of industry experience. He has been with Geneva Financial Group since 2007. Outside of his advisory role, he serves as an adjunct professor and works as a chemical consultant. Geneva Financial Group LLC provides fee-only, discretionary investment and wealth-management services to individuals, trusts, estates, retirement plans, and other entities. The firm employs a fiduciary approach with broadly diversified, tax-efficient portfolios based on Modern Portfolio Theory, avoiding derivatives and day trading while offering periodic tax-loss harvesting and regular account reviews. Its client base includes corporate pension and profit-sharing plans alongside individual investors.

Tax-loss harvesting Wealth management

John E

Series 63, Series 65

Allen, TX

Geneva Financial Group LLC

John Emmett is a financial advisor with Geneva Financial Group LLC in Allen, TX, holding Series 63 and Series 65 licenses and bringing 23 years of industry experience. He has worked at Brokersxpress, LLC since 2007. In addition to advising, he is involved with Paraclete Advisors, which offers financial planning, life insurance, and annuities. Geneva Financial Group LLC provides fee-only, discretionary investment management and wealth-management services to individuals, trusts, estates, retirement plans, and other entities. The firm emphasizes broadly diversified, tax-efficient portfolios based on Modern Portfolio Theory principles and serves a client base that includes institutional-type entities uncommon for a firm of its size.

Tax-loss harvesting Wealth management

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