Genesis Financial Group, LLC

Genesis Financial Group provides portfolio management and investment analysis to individuals — including high-net-worth clients — and small business entities. The firm manages discretionary investment accounts for roughly 70 clients and delivers advisory services under written investment agreements while clients’ assets remain with qualified custodians.

The firm’s investment process combines quantitative, fundamental, technical, economic, and charting analyses to drive model-based asset allocation and trade decisions, and can implement both long- and short-term strategies as market conditions warrant. Portfolio decisions are typically made on a discretionary basis, with periodic reviews and an emphasis on using models alongside advisor judgment.

A feature that is less common among peers is that a firm representative is also an insurance agent who offers insurance products and receives customary commissions; this relationship is disclosed in the brochure and identified as a potential conflict the firm seeks to mitigate. The firm is also notable for managing a relatively large pool of discretionary assets for a small advisory team while stating it does not accept commissions for securities transactions and relies on qualified custodians for custody and reporting.