Generouswealth, LLC

GenerousWealth provides advisory services to individual and high‑net‑worth clients, delivering discretionary portfolio management and financial planning. The firm also offers digital wealth management through Betterment under the DBA MoneyDove and provides client access to the RightCapital financial planning portal; its investment menu generally includes mutual funds, ETFs, equities and annuities.

The firm documents client objectives in an Investment Policy Statement and applies modern portfolio theory with a long‑term trading horizon, exercising discretionary authority to implement investment decisions. When accounts are held on the Betterment platform, portfolios are constructed using algorithm-driven, index‑tracking ETFs with automated rebalancing and optional tax‑loss harvesting.

GenerousWealth is a sponsor and portfolio manager of a wrap fee program, a feature that is uncommon among similarly sized supported firms, and uses Betterment and Betterment Securities to administer those accounts while LPL Financial is a required custodian for other accounts. The firm’s operational arrangements — including required custody at specific custodians, receipt of support services from LPL, payment of transaction charges for certain share classes, and a policy not to aggregate trades — distinguish its service and execution model from many peers and can influence how trades, share‑class selection, and platform services are implemented.