Generational Wealth Advisors logo

Generational Wealth Advisors

Updated today

Client assets under management

$446,003,305

Clients

159

62% high-net worth

Advisors

12

of 60 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

13

Very Low

Average account size

$2,805,052

About

Generational Wealth Advisors (Talis Advisory Services, LLC) provides financial planning, discretionary portfolio management, and family‑office style consulting to individuals, high‑net‑worth clients, family offices, trusts, foundations, business entities and charitable organizations. The firm reports managing about $568.8 million for roughly 159 clients and deploys a 12‑advisor team that supports ongoing advisory relationships.

The firm employs a multi‑disciplinary team approach — including CFPs, CPAs, CEPA designees and an in‑house attorney — to develop Investment Policy Statements and strategic asset allocations focused on diversified, multifactor exposure using institutional mutual funds, ETFs, separately managed accounts and, when appropriate, alternative investments. Portfolios are managed with a long‑term orientation and periodic rebalancing; the firm also addresses valuation of non‑marketable assets and may incorporate annuities or net‑worth‑based fee arrangements for certain family office clients.

GWA’s business structure is notable among its peers for its cross‑affiliations: it is affiliated with a broker‑dealer (Generational Capital Markets), M&A advisory and real‑estate brokerage affiliates, and several team members maintain or are associated with separate law, accounting and real‑estate practices while some advisors are licensed insurance agents. Those relationships — including referral arrangements to affiliated entities and the use of standing letters of authorization for transfers — are disclosed as potential conflicts of interest the firm says it manages through internal policies.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Factor investing / smart beta Private / alternative investments Annuities

Occupation focus

Founder/Business Owner Attorney

Fee options

Fixed

Financial planning fixed fees typically range from $3,000 to $12,500 depending on scope

Percentage

$0 - $1,000,000: 1.25% annually (includes financial planning) $0 - $1,000,000: 1.00% annually (if financial planning paid separately) $1,000,000 - $5,000,000: 1.00% annually $5,000,000 - $10,000,000: 0.75% annually $10,000,000+: 0.50% annually

Project-based

Financial planning hourly rates: $750/hr for principals; $300/hr for senior advisors; $200/hr for advisors

Other

Account minimum: $2,000,000 Minimum fee: Minimum requirement to maintain client relationship: $500,000; exceptions may be made Fee-only: Financial planning fees charged separately on hourly or fixed fee basis if not included in AUM fee

Main office location

Generational Wealth Advisors

3400 North Central Expressway, Suite 100

Richardson TX 75080, United States

Number of offices

1

Most active in

Arizona · California · Colorado · Florida · Illinois · Louisiana · Michigan · Nebraska · New York · North Carolina · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Sarah C

CFP®, Series 66

Richardson, TX

Generational Wealth Advisors

Sarah Crowe is a CFP® and holds a Series 66 license, with 22 years of experience in the financial services industry. She has worked at Talis Advisory Services, LLC since 2016 and previously at Ameriprise Financial Services from 2011 to 2016. She is also licensed as an insurance agent for life, accident, and health insurance. Generational Wealth Advisors provides discretionary investment management, financial planning, and risk-management advice to individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm uses a multi-team advisory model and emphasizes strategic asset allocation and diversification, implementing portfolios primarily with institutional-share mutual funds, ETFs, and separately managed accounts.

Factor investing / smart beta Private / alternative investments Annuities Founder/Business Owner Attorney
user avatar

Bryce G

Series 65

Grosse Point, MI

Generational Wealth Advisors

Bryce Gray is a financial advisor with Generational Wealth Advisors, holding a Series 65 credential and seven years of industry experience. He has worked with Talis Advisory Services and Generational Equity and maintains several business interests including a single-member law firm and an accounting firm that provides investment advisory services to businesses. Generational Wealth Advisors offers discretionary investment management, financial planning, and risk-management advice to a diverse client base including individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and an investment approach based on Modern Portfolio Theory, utilizing institutional-share mutual funds, ETFs, and separately managed accounts with long-term portfolio management and periodic rebalancing.

Factor investing / smart beta Private / alternative investments Annuities Founder/Business Owner Attorney
user avatar

Gina A

Series 65

Richardson, TX

Generational Wealth Advisors

Gina Aldaz is a financial advisor at Generational Wealth Advisors with eight years of industry experience. She holds a Series 65 credential and previously worked at NetEffect Marketing and Talis Advisors. Generational Wealth Advisors provides discretionary investment management, financial planning, and risk-management advice to individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification using institutional-share mutual funds, ETFs, and separately managed accounts.

Factor investing / smart beta Private / alternative investments Annuities Founder/Business Owner Attorney
user avatar

David R

Series 63, Series 65

Richardson, TX

Generational Wealth Advisors

David Richards is a financial advisor at Generational Wealth Advisors with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Talis Advisory Services since 2015. Outside of advising, Richards owns an aircraft consulting business and serves as a captain for American Airlines. Generational Wealth Advisors provides discretionary investment management and financial planning to a diverse client base, using a multi-team model and a long-term, strategic investment approach grounded in Modern Portfolio Theory.

Factor investing / smart beta Private / alternative investments Annuities Founder/Business Owner Attorney
user avatar

Stephen H

CFP®

Richardson, TX

Generational Wealth Advisors

Stephen Hart is a CFP® with 10 years of industry experience and has been with Talis Advisory Services, LLC since 2015. He is also a licensed insurance agent for life, accident, and health insurance. He is based in Richardson, TX and works with Generational Wealth Advisors. Generational Wealth Advisors provides discretionary investment management, financial planning, and risk-management advice to a diverse client base including individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification using institutional-share mutual funds, ETFs, and separately managed accounts.

Factor investing / smart beta Private / alternative investments Annuities Founder/Business Owner Attorney
user avatar

Heath F

Series 65

Richardson, TX

Generational Wealth Advisors

Heath Flock is a financial advisor at Generational Wealth Advisors with 11 years of industry experience. He holds a Series 65 designation and has worked at Talis Advisory Services, LLC, Generational Equity, LLC, and LCM Global Partners LLC. Outside of his advisory role, he serves as Chief Operating Officer and Chief Financial Officer at Generational Equity, a mergers and acquisitions advisory firm where he oversees accounting, human resources, information technology, client service, and business evaluation. Generational Wealth Advisors offers discretionary investment management, financial planning, and risk management services to individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification, utilizing institutional-share mutual funds, ETFs, and separately managed accounts in a long-term, discretionary approach.

Factor investing / smart beta Private / alternative investments Annuities Founder/Business Owner Attorney
user avatar

Michael Q

Series 63, Series 65

Denver, CO

Generational Wealth Advisors

Michael Querard is a financial advisor at Generational Wealth Advisors in Denver, CO, holding Series 63 and Series 65 licenses with five years of industry experience. He has been with Generational Wealth Advisors since 2020 and is also associated with Generational Equity. Outside of his advisory role, he is the managing member of a private family LLC, McQ Capital LLC. Generational Wealth Advisors offers discretionary investment management, financial planning, and risk management services to individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification based on Modern Portfolio Theory, managing portfolios on a long-term, discretionary basis.

Factor investing / smart beta Private / alternative investments Annuities Founder/Business Owner Attorney
user avatar

Landry T

Series 65

Richardson, TX

Generational Wealth Advisors

Landry Thompson is a financial advisor at Generational Wealth Advisors in Richardson, TX, holding a Series 65 designation with two years of industry experience. Prior to joining the firm, his background includes various roles in retail and food service while completing his education. Generational Wealth Advisors serves individuals, trusts, foundations, pension plans, business entities, and charitable organizations with discretionary investment management, financial planning, and risk-management advice. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification based on Modern Portfolio Theory, managing portfolios primarily through institutional-share mutual funds, ETFs, and separately managed accounts.

Factor investing / smart beta Private / alternative investments Annuities Founder/Business Owner Attorney
user avatar

William F

Series 65

Richardson, TX

Generational Wealth Advisors

William Flock is a financial advisor at Generational Wealth Advisors in Richardson, TX, holding a Series 65 designation. He has been with Generational Wealth Advisors since 2023 and has prior experience working in various educational institutions. Outside of advising, he holds a 30% equity stake in a start-up LLC focused on small construction remodeling projects in Houston, Texas. Generational Wealth Advisors provides discretionary investment management, financial planning, and risk-management advice to individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation, diversification, and multifactor exposures based on Modern Portfolio Theory.

Factor investing / smart beta Private / alternative investments Annuities Founder/Business Owner Attorney
user avatar

John P

CFP®, Series 63, Series 65

Richardson, TX

Generational Wealth Advisors

John Pritchett is a CFP® professional with six years of industry experience, currently serving as an advisor at Generational Wealth Advisors. His prior roles include positions at North Ridge Wealth Advisors and Raymond James Financial Services. Generational Wealth Advisors offers discretionary investment management, financial planning, and risk-management advice to a diverse client base, including individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification using institutional-share mutual funds, ETFs, and separately managed accounts.

Factor investing / smart beta Private / alternative investments Annuities Founder/Business Owner Attorney
user avatar

Robert R

CFP®, Series 63, Series 65

Richardson, TX

Generational Wealth Advisors

Robert Rice Jr. is a CFP® professional at Generational Wealth Advisors with over 10 years of experience in the financial services industry. His prior experience includes roles at Charles Schwab and Grand Financial, Inc. He is based in Richardson, TX. Generational Wealth Advisors offers discretionary investment management, financial planning, and risk-management advice to a diverse client base including high net worth individuals, trusts, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification grounded in Modern Portfolio Theory.

Factor investing / smart beta Private / alternative investments Annuities Founder/Business Owner Attorney
user avatar

Norbert B

Series 66

Richardson, TX

Generational Wealth Advisors

Norbert Butkus is a financial advisor with Generational Wealth Advisors in Richardson, TX, holding a Series 66 designation and 10 years of industry experience. He has worked at Talis Advisory Services, LLC since 2017 and previously at Ameriprise Financial Services, Inc. from 2015 to 2017. Outside of his advisory role, he serves as a volunteer board member for the Indian Creek Home Owners Association. Generational Wealth Advisors provides discretionary investment management, financial planning, and risk-management advice to a diverse client base including individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification based on Modern Portfolio Theory.

Factor investing / smart beta Private / alternative investments Annuities Founder/Business Owner Attorney
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")