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GenCap Portfolio Management

Updated today

Client assets under management

$401,019,903

Clients

176

68% high-net worth

Advisors

7

of 8 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

25

Very Low

Average account size

$2,278,522

About

GenCap Portfolio Management provides ongoing portfolio management and financial planning primarily for individual and high‑net‑worth clients, and also accepts engagements from other investment advisers. The firm can act as a subadviser to third‑party advisers and documents client objectives and constraints in individualized Investment Policy Statements.

Investment decisions are generally made on a discretionary basis and are grounded in fundamental analysis and modern portfolio theory to define asset allocation and security selection. Portfolios may include long‑ and short‑term positions and use strategies such as margin and options trading, with exposure to equities, real estate funds, non‑investment‑grade bonds and other instruments when appropriate.

What distinguishes GenCap from many peers is that some of its personnel engage in licensed real estate brokerage and real estate design/development activities, which the firm discloses as potential conflicts of interest, and it routinely provides subadvisory services and receives fee‑sharing from third‑party advisers. The firm operates as a seven‑advisor team managing roughly $420 million for about 176 clients and states it does not impose a minimum account size.

Client services

Financial planning Portfolio management Sub adviser services

Expertise

Active portfolio management Options & derivatives strategies Wealth management Annuities

Fee options

Percentage

$0 - $2,000,000: 1.10% $2,000,001 - $5,000,000: 0.95% $5,000,001 - $10,000,000: 0.80% $10,000,001+: 0.65%

Project-based

$250 per hour

Main office location

GenCap Portfolio Management

1100 Mar West Street, Suite C

Tiburon CA 94920, United States

Number of offices

1

Most active in

California · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michael V

CFP®, CFA®, Series 63

Tiburon, CA

GenCap Portfolio Management

Michael Vogel is a CFP® and CFA® with 16 years of industry experience. He is a member of the GenCap Portfolio Management team, where he has worked since 2015. Outside of his advisory role, he is a licensed insurance agent and a real estate broker. GenCap Portfolio Management provides discretionary and non-discretionary portfolio management, financial planning, and subadvisory services to individuals, high-net-worth clients, and other investment advisers. The firm employs fundamental analysis and modern portfolio theory to guide asset allocation and risk management, offering a range of investment strategies without a stated account minimum.

Active portfolio management Options & derivatives strategies Wealth management Annuities
user avatar

William P

Series 63, Series 65

Tiburon, CA

GenCap Portfolio Management

William Paine is a financial advisor at GenCap Portfolio Management with 12 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Front Row Advisors LLC since 2017 and Cloudwords from 2015 to 2017. GenCap Portfolio Management provides discretionary and non-discretionary portfolio management, financial planning, and subadvisory services to individuals, high-net-worth clients, and other investment advisers. The firm uses fundamental analysis and modern portfolio theory to guide asset allocation and risk management, and it offers a range of investment strategies including equities, fixed income, ETFs, and real estate funds.

Active portfolio management Options & derivatives strategies Wealth management Annuities
user avatar

Marc E

Series 63, Series 65

Tiburon, CA

GenCap Portfolio Management

Marc Edwards is a financial advisor with GenCap Portfolio Management and holds Series 63 and Series 65 licenses. He has 10 years of industry experience, including 11 years at Winans Investments and five years with GenCap and Front Row Advisors LLC. Edwards also receives solicitation fees for clients introduced to the RIA. GenCap Portfolio Management offers discretionary and non-discretionary portfolio management, financial planning, and subadvisory services to individuals, high-net-worth clients, and other investment advisers. The firm uses fundamental analysis and modern portfolio theory to guide asset allocation and risk management across a range of investment products.

Active portfolio management Options & derivatives strategies Wealth management Annuities
user avatar

Lyle B

Series 63

Tiburon, CA

GenCap Portfolio Management

Lyle Bonn is a financial advisor with GenCap Portfolio Management and holds a Series 63 designation. He has 23 years of industry experience and has been with Front Row Advisors LLC since 2015. Outside of advising, he is involved in West Coast sales for RPG Consultants, a third-party administrator and record keeper unrelated to investment activities. GenCap Portfolio Management, operating as Front Row Advisors LLC, provides discretionary and non-discretionary portfolio management, financial planning, and subadvisory services to individuals, high-net-worth clients, and other investment advisers. The firm employs fundamental analysis and modern portfolio theory to manage diversified portfolios without a stated minimum account size.

Active portfolio management Options & derivatives strategies Wealth management Annuities
user avatar

Stephen B

Series 65

Tiburon, CA

GenCap Portfolio Management

Stephen Bradley is a Series 65-licensed financial advisor with 17 years of industry experience. He has been with Front Row Advisors LLC since 2015, which operates as GenCap Portfolio Management, a team firm based in Tiburon, CA. GenCap Portfolio Management provides discretionary and non-discretionary portfolio management, financial planning, and subadvisory services to individuals, high-net-worth clients, and other investment advisers. The firm employs fundamental analysis and modern portfolio theory to guide asset allocation and risk management, offering a range of investment strategies without a stated account minimum.

Active portfolio management Options & derivatives strategies Wealth management Annuities
user avatar

Jennifer S

Series 63, Series 65

Tiburon, CA

GenCap Portfolio Management

Jennifer Schmitz is a financial advisor at GenCap Portfolio Management with 19 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at Front Row Advisors LLC since 2017, Urban Concepts LLC since 2015, and I2 I Analytics, LLC from 2007 to 2017. She is also an owner of a real estate design and development company in Wilmington, Delaware. GenCap Portfolio Management provides discretionary and non-discretionary portfolio management, financial planning, and subadvisory services to individuals, high-net-worth clients, and other investment advisers. The firm uses fundamental analysis and modern portfolio theory to manage diversified portfolios without a stated account minimum.

Active portfolio management Options & derivatives strategies Wealth management Annuities
user avatar

Andrew W

Series 63, Series 66

Tiburon, CA

GenCap Portfolio Management

Andrew Williams is a financial advisor at GenCap Portfolio Management with 42 years of industry experience. He holds Series 63 and Series 66 licenses and has been with Front Row Advisors LLC, the firm’s doing-business-as name, since 2015. GenCap Portfolio Management provides discretionary and non-discretionary portfolio management, financial planning, and subadvisory services to individuals, high-net-worth clients, and other investment advisers. The firm uses fundamental analysis and modern portfolio theory to establish asset allocation and risk parameters, offering a range of investment strategies without a stated account minimum.

Active portfolio management Options & derivatives strategies Wealth management Annuities
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