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Gen Y Planning

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Client assets under management

$53,725,026

Clients

90

12% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

More info

Clients per advisor

45

Typical

Average account size

$596,945

About

Gen Y Planning works with individual clients, families, trusts and retirement plans and reports approximately $53.7 million in assets under management across two advisors and about 90 client relationships. The firm provides individualized financial planning (broad or modular), investment consultation, and portfolio management services delivered through a third‑party platform.

The firm’s investment approach follows Modern Portfolio Theory and a passive, index‑based strategy that emphasizes diversified, low‑cost, tax‑efficient mutual funds and ETFs with periodic rebalancing. Portfolio management is implemented on a discretionary basis through the third‑party platform; the adviser assists clients with allocation model selection, investor profiling, and periodic reviews, and also offers both fixed‑fee/subscription planning engagements and an hourly planning option.

Noteworthy features include the firm’s reliance on a single external platform for discretionary portfolio management—clients who do not place assets with that platform are offered consultation rather than managed accounts—and the disclosure that the firm’s founder owns equity in the platform provider, which the firm identifies as a material conflict of interest. The firm also uses a structured planning product (an upfront setup and a multimonth subscription for ongoing support) and notes availability of the platform’s crypto portfolios (with separate platform fees), while its advisors hold CFP certification and the firm is registered to advise clients in multiple states.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Cash flow / budgeting Debt management Retirement income strategy General tax planning College savings (529s, UTMA, etc.)

Demographic focus

Gen Y/Millennials (Born 1980-1995) Women Professionals Values-based investing

Fee options

Fixed

Financial planning fixed fee ranging from $4,800 to $15,000 per plan; setup fee $2,000-$4,000

Percentage

$0 - $999,999: 0.88% annually $1,000,000 - $1,999,999: 0.78% annually $2,000,000+: 0.63% annually

Project-based

$300 per hour for financial planning and investment consultation services

Subscriptions

Ongoing monthly fee ranging from $400 to $1,250 paid in advance each month

Other

Fee-only: Financial planning fixed fee ranging from $4,800 to $15,000 per plan; setup fee $2,000-$4,000; ongoing monthly fee $400 to $1,250 paid in advance; hourly fee $300 per hour

Most active in

More info

California · Florida · Illinois · Massachusetts · Minnesota · New Jersey · New York · Pennsylvania · Texas · Washington

Disclosures

More info

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

More info

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

X Website 612-790-7955

Advisors at this firm

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Sophia D

CFP®

Austin, TX

Gen Y Planning

Sophia Daigle is a CFP® professional with 12 years of experience in financial advising. She is currently with Gen Y Planning and has previously worked at Ellevest, Inc. and operated Sophia Bera LLC, where she continues to deliver speaking engagements and seminars on general financial planning topics. In addition to her advisory work, she is a freelance author, editor, and speaker. Gen Y Planning serves individual investors, families, trusts, and retirement accounts by providing tailored portfolio management, financial planning, and investment consultation. The firm employs a passive, Modern Portfolio Theory approach focused on diversified, low-cost mutual funds and ETFs, offering discretionary portfolio management through a third-party platform alongside fixed-fee planning engagements and ongoing subscription support.

Cash flow / budgeting Debt management Retirement income strategy General tax planning College savings (529s, UTMA, etc.) Gen Y/Millennials (Born 1980-1995) Women Professionals Values-based investing
user avatar

Nia S

CFP®, Series 66

Austin, TX

Gen Y Planning

Nia Saville is a CFP® and Series 66-licensed advisor with three years of industry experience. She is currently with Gen Y Planning, where she has worked since 2022. Prior to that, she was with Securities America, Inc. and has experience in tax and accounting advisory roles. Gen Y Planning serves individual investors, families, trusts, and retirement accounts with tailored portfolio management and financial planning. The firm employs a passive, Modern Portfolio Theory approach using diversified, low-cost mutual funds and ETFs, and provides ongoing discretionary management alongside modular planning engagements.

Cash flow / budgeting Debt management Retirement income strategy General tax planning College savings (529s, UTMA, etc.) Gen Y/Millennials (Born 1980-1995) Women Professionals Values-based investing
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