GEM Asset Management, LLC logo

GEM Asset Management, LLC

Updated today

Client assets under management

$549,756,697

Clients

490

19% high-net worth

Advisors

4

of 4 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

123

Very High

Average account size

$1,121,952

About

GEM Asset Management serves individual and high‑net‑worth clients as well as qualified retirement plans, charitable institutions, and foundations, providing discretionary investment management and stand‑alone financial planning. The firm reports managing roughly $628 million on a discretionary basis and also offers non‑discretionary participant advice and ERISA‑related plan consulting.

GEM implements globally diversified, target model portfolios that emphasize factor‑driven allocations—specifically size, value, and profitability premiums—and generally seeks low‑cost passive funds while selectively using active managers in less efficient sectors. For concentrated stock positions and tax‑sensitive transitions the firm allocates sleeves to unaffiliated Independent Managers using SpiderRock proprietary models (for example SRHEC, SREFR, SRCSP) and may employ option overlays and structured‑note replication; it also manages held‑away retirement accounts through a third‑party platform.

Distinctive features include a relatively small advisory team overseeing over $600 million while integrating third‑party “held‑away” account management and outsourced proprietary‑model sleeves that use derivatives and hedging techniques. The firm provides ERISA 3(21) fiduciary advice to qualified plans and participant‑level advice, and it routinely recommends a single institutional custodian platform for custody and trade execution while maintaining oversight of independent sub‑advisers.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Concentrated stock management Retirement income strategy Tax-loss harvesting Wealth management

Fee options

Fixed

Financial planning fees range from $1,000 to $6,000

Percentage

$0 - $3,000,000: 0.95% annually Amounts above $3,000,000+: 0.50% annually

Other

Fee-only: Flat fee ranging from $1,000 to $6,000 for financial planning services

Main office location

GEM Asset Management, LLC

261 S. Main Street

Plymouth MI 48170, United States

Number of offices

1

Most active in

California · Florida · Louisiana · Michigan · Ohio · South Carolina · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Steve A

CFP®

Plymouth, MI

GEM Asset Management, LLC

Steve Alexandrowski is a CFP® professional with 14 years of experience at GEM Asset Management, LLC, where he has worked since 2001. He is based in Plymouth, MI, and is part of a six-advisor team. GEM Asset Management provides discretionary investment management and financial planning services to individuals, qualified retirement plans, and charitable organizations. The firm emphasizes globally diversified portfolios with factor-based exposures, combining low-cost passive funds and active management in select sectors.

Concentrated stock management Retirement income strategy Tax-loss harvesting Wealth management
user avatar

Steven S

Series 65

Plymouth, MI

GEM Asset Management, LLC

Steven Story is a Series 65 licensed advisor with eight years of industry experience, currently serving at GEM Asset Management, LLC. He has been with GEM since 2003. GEM Asset Management provides discretionary investment management and financial planning to individuals, qualified retirement plans, and charitable organizations. The firm employs globally diversified portfolios emphasizing factor exposures and generally favors low-cost passive funds while incorporating active management in certain sectors.

Concentrated stock management Retirement income strategy Tax-loss harvesting Wealth management
user avatar

Lisa C

CFP®, Series 63

Plymouth, MI

GEM Asset Management, LLC

Lisa Carey is a CFP® with eight years of industry experience and has been with GEM Asset Management, LLC since 2012. She holds the Series 63 designation and works from Plymouth, MI as part of a six-advisor team. GEM Asset Management, LLC provides discretionary investment management and financial planning services to individuals, qualified retirement plans, and charitable organizations. The firm constructs globally diversified portfolios that emphasize factor exposures and combines low-cost passive funds with active management in less efficient sectors.

Concentrated stock management Retirement income strategy Tax-loss harvesting Wealth management
user avatar

Bradley H

Series 65

Plymouth, MI

GEM Asset Management, LLC

Bradley Hoekstra is a financial advisor at GEM Asset Management, LLC with one year of industry experience. He holds a Series 65 designation and has prior work experience at Michigan State University, NextEra Energy, and Pet Supplies Plus. GEM Asset Management provides discretionary investment management and standalone financial planning to individuals, qualified retirement plans, and charitable organizations. The firm emphasizes globally diversified, factor-based portfolios using primarily low-cost passive funds alongside active management in select sectors.

Concentrated stock management Retirement income strategy Tax-loss harvesting Wealth management
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