Game Plan Financial Advisors, LLC

Game Plan Financial Advisors provides discretionary asset management and related financial planning to individuals—including high-net-worth clients—as well as trusts, estates and charitable organizations, managing roughly $255 million across about 185 client relationships. Services are delivered through individualized portfolios and an Investment Policy Statement and may include individual stocks, bonds, ETFs, mutual funds, options and certain private securities, with ongoing monitoring and rebalancing.

The firm’s investment process draws on both fundamental and technical analysis and supports a range of active strategies, including long- and short-term purchases, margin and short sales, and the use of inverse ETFs and derivatives as defensive or hedging tools. Portfolios are tailored to client objectives and risk tolerances, and the firm treats cash and cash equivalents as an asset class that is monitored and included within advisory fee calculations.

Noteworthy distinctions include that firm representatives are licensed insurance agents/brokers and offer insurance products, creating a potential conflict of interest that the firm discloses and manages; this insurance affiliation is less common among similar supported firms. The brochure also emphasizes the use of more advanced trading techniques (inverse ETFs, derivatives, short selling and margin) and states there are no formal account minimums, alongside a custodial relationship that leverages institutional services from a national custodian.